Premier Pools and Spas

The vendor opportunity at Premier Pools and Spas

Premier Pools and Spas operates 127 total units—126 franchised and 1 company-owned—according to its 2023 Franchise Disclosure Document. The brand posted a 24.75% year-over-year unit growth rate, signaling an expanding footprint that software vendors can target. Average unit volume sits at $5,097,811, which suggests franchisees have the revenue base to invest in operational software beyond the mandated stack. The system is concentrated in Texas (21 units), California (12), Florida (9), Tennessee (7), and Georgia (6), with 114 mapped operators running roughly 118 located units. Only four operators are multi-unit, and none exceed nine locations, meaning most purchasing decisions likely flow through a centralized HQ rather than large franchisee groups.

Who controls software purchasing

The 2023 FDD identifies Paul Porter as Chief Executive Officer, President, and Director. Bret S. Price serves as Chief Financial Officer and Assistant Treasurer. Deborah Porter holds the roles of Treasurer, Secretary, and Director. Brian Porter is President of Service, and Josh Rickaby is Executive Vice President of Sales and Product Development. For software vendors, the CFO and CEO are the probable economic buyers for back-office and financial systems, while the EVP of Sales and Product Development may influence design, CRM, or sales-enablement tools. The parent entity is Premier Holdco LLC, and purchasing authority appears to reside at the franchisor level given the small number of multi-unit operators and the presence of mandated technology.

Mandated and current tech stack

Item 11 of the 2023 FDD mandates two systems. QuickBooks Pro by Intuit Inc. is required for accounting. Structure Studios: Pool Studio is required for pool design. No other operational, POS, CRM, or field-service management platforms are disclosed as mandated. This leaves a gap that vendors in scheduling, dispatch, marketing automation, or customer portal software can explore. The absence of a mandated POS or ERP beyond QuickBooks Pro suggests franchisees may have discretion—or that HQ has not yet standardized these layers.

Procurement, renewals, and timing

The FDD does not include an Item 8 extract, so the formal procurement model—whether designated supplier, approved supplier, or open—is not disclosed. Initial franchise terms run 10 years, and Item 17 provides for a single five-year successor term, conditioned on compliance with specified requirements. Software vendors should note that renewal cycles tied to these 10- and 15-year marks may create natural evaluation windows for new technology. The brand’s rapid unit growth also means new franchisees are onboarding continuously, each representing a fresh software decision point.

How to read the Premier Pools and Spas FDD

The full 2023 FDD is embedded below. Vendors should focus on Item 1 for executive decision-makers, Item 11 for mandated technology, and Item 17 for renewal and term structures that influence purchasing timelines. The document is filed with state franchise regulators and provides the most authoritative source for understanding the system’s operational constraints and buying authority. For a ranked target list of franchise systems matched to your software category, FranCloud can help.