HQ-led decisions

Point 5 Franchise

Franchise

Software purchasing decisions at Point 5 Franchise flow through President Jody Sidle at the Virginia headquarters. The system currently mandates QuickBooks, Shopify, and Sure Payroll, with just 2 total units (1 franchised, 1 company-owned) generating an average unit volume of $403,898. This is a micro-cap personal services concept where the addressable market is extremely limited.

Mandated & recommended tech

The systems vendors compete with

3 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.

QuickBooksIntuit Inc.
Mandatory
AccountingItem 11

We require you to buy (or lease) and use a point-of-sale system and computer system as follows: ... QuickBooks

ShopifyShopify Inc.
Mandatory
POSItem 11

We require you to buy (or lease) and use a point-of-sale system and computer system as follows: Shopify and Sure Payroll

Sure Payroll
Mandatory
HrItem 11

We require you to buy (or lease) and use a point-of-sale system and computer system as follows: Shopify and Sure Payroll

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.

Sales LeaderSingle 1 19

The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.

OwnerCEOPresidentPrincipal
  1. With 298 active personal services brands, I can't see which ones are growing or have the tech gaps my product fills, so I waste weeks chasing the wrong targets.A rep burning 10 hours/week on manual research at $50/hr loses $26,000/year. FranCloud's fit_scoring and corpus_search surface high-fit brands in seconds, reclaiming that time for selling.
  2. 68.6% of brands mandate no accounting system, meaning 93 brands are ripe for displacement, but I lack the unit-count and financial context to prioritize them.Focusing on the wrong 10 brands costs a rep 2+ deals per quarter. FranCloud's fit_scoring layers AUV and unit growth onto tech gaps, so reps chase only the 93 with real revenue potential.
  3. Even when I know which brands to target, I can't get reliable decision-maker contacts for the 277 brands with disclosed unit counts.SDRs spend 5+ hours/week hunting contacts. FranCloud's contact_enrichment delivers verified contacts in-line, saving 260 hours/year per rep and adding 15% more meetings.

Live signals

Total units
2
1 franchised
Unit growth YoY
vs prior filing
AUV
$404K
Item 19, 2026
Royalty
3%
of gross sales
Ad fund
1%
national + local
Initial fee
$15K
per unit
Investment range
$67K–$134K
all-in, Item 7
Procurement
Approved supplier
from the filing

The vendor opportunity at Point 5 Franchise

Point 5 Franchise is a personal services concept headquartered in Virginia with a total footprint of just 2 units—1 franchised and 1 company-owned—both located in New Jersey. The system reported an average unit volume of $403,898 in its 2026 FDD. For software vendors, the addressable market here is minimal: 2 locations with no multi-unit operators and no disclosed year-over-year unit growth. This is not a scale play; it is a relationship-driven, single-decision-maker opportunity.

The royalty rate sits at 3% on a 10-year initial term, with renewal options available for unlimited successive 5-year periods. The franchisor does not appear to be part of a larger parent company, operating independently as far as the FDD discloses.

Who controls software purchasing

All signs point to centralized control. The FDD lists a single executive: Jody Sidle, President. In a system this small, there is no separate IT or procurement function. Any vendor pitching software—whether financial, operational, or point-of-sale—will need to engage directly with the President’s office. There are no multi-unit franchisees to influence purchasing decisions or run their own tech stacks independently. The buying center is effectively one person.

Mandated and current tech stack

The 2026 FDD mandates three specific platforms. QuickBooks by Intuit Inc. is required for accounting. Shopify by Shopify Inc. is mandated, likely for e-commerce or booking flows given the personal services classification. Sure Payroll handles payroll processing. These are named, non-negotiable systems that franchisees must adopt. Any vendor selling against these incumbents faces a replacement sale to a single decision-maker with no competitive tension from a large franchisee base.

No other operational or POS systems are disclosed as mandated or recommended in the FDD extracts provided. The tech stack is lean, reflecting the micro-cap size of the system.

Procurement, renewals, and timing

Item 8 of the FDD provided no extract regarding procurement obligations. Without designated supplier or approved supplier language, the procurement model remains unclear. Vendors should assume that the President controls all vendor relationships until the FDD proves otherwise.

On timing, the initial franchise agreement runs 10 years. Renewals are permitted for unlimited 5-year terms, but franchisees must provide advance notice, be in full compliance, renovate to then-current standards, sign the current form of agreement (including a personal guaranty), and execute a general release unless prohibited by law. These renewal triggers could create natural evaluation points for new software, but with only 1 franchised unit, the practical opportunity is a single conversation, not a recurring wave of RFP activity.

How to read the Point 5 Franchise FDD

The 2026 FDD is embedded below. Focus on Item 1 for the executive team (Jody Sidle, President), Item 11 for the full mandated tech list, and Item 17 for renewal conditions that may signal when a franchisee is required to reassess their tech stack. Given the system’s size, the FDD is the definitive map of who buys and what they already use. For a ranked target list of franchise systems that match your ideal customer profile, FranCloud can help you prioritize where to point your sales resources.

Questions vendors ask

Point 5 Franchise, answered from the filing

President Jody Sidle is the only executive listed in the FDD. With just 2 total units, purchasing authority is centralized at the HQ level in Virginia.
The 2026 FDD mandates QuickBooks by Intuit Inc. for accounting, Shopify by Shopify Inc. for e-commerce, and Sure Payroll for payroll processing.
There are 2 total units: 1 franchised and 1 company-owned. Both are located in New Jersey. No multi-unit operators exist in the system.
The FDD does not disclose a specific procurement model in Item 8. No designated or approved supplier language was extracted, leaving the procurement structure unclear.
The initial franchise term is 10 years. Renewals are available for unlimited 5-year terms, provided franchisees meet compliance, renovation, and release conditions. Specific contract windows are not disclosed.
The 2026 FDD was filed with state franchise regulators. You can review the embedded PDF viewer below for the full legal document.
Source

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Operator footprint

Who runs the locations

2 operators run 2 mapped locations — 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit2

Top states by locations

NJ2