PickUp USA Fitness

The vendor opportunity at PickUp USA Fitness

PickUp USA Fitness operates a compact but growing franchise system of 16 total units—15 franchised and 1 company-owned—according to its 2025 Franchise Disclosure Document. Year-over-year unit growth sits at 7.143%, signaling measured expansion. The system is concentrated in three key states: Texas (16 locations), California (15), and Florida (13), with smaller clusters in Massachusetts (4) and North Carolina (4). For software vendors, the immediate addressable market is limited to these 16 locations, though the growth trajectory and geographic clustering suggest a focused, replicable operating model. The brand appears independently owned, with no parent company on file, which may simplify vendor negotiations compared to private-equity-backed competitors.

The franchisee base is overwhelmingly single-unit operators. Of 91 mapped operators across roughly 93 located units, 89 run a single location, while only 2 are multi-unit operators in the 2–9 unit band. No operators control 10 or more units. This fragmentation means any software sale must win over a headquarters that exerts strong central control—and then prove its value to individual franchisees who may have limited in-house technical expertise.

Who controls software purchasing

Software purchasing authority rests at the franchisor level. The 2025 FDD lists four key executives in Item 1: Jordan Meinster (CEO), Paolo Ontalan (Vice President of Operations), Aaron Magno (Vice President of Licensing), and Grace Ronquillo (Vice President of Marketing). No Chief Information Officer or Chief Technology Officer is named, suggesting that technology decisions flow through the operations and executive leadership functions. For a vendor pitching operational or club-management software, Paolo Ontalan is likely the most direct operational buyer. Marketing-technology vendors should engage Grace Ronquillo. CEO Jordan Meinster presumably holds final sign-off authority on enterprise-level commitments.

Because the system mandates a specific club management platform, any complementary software must integrate with that existing stack or demonstrate a compelling reason to displace it. The absence of a dedicated technology executive means vendors should frame their pitch in operational and financial terms rather than technical specifications.

Mandated and current tech stack

The 2025 FDD mandates ClubReady as the club management system. ClubReady is a well-known fitness-industry platform covering member management, scheduling, billing, and reporting. No other mandated operational, POS, or marketing technology vendors are disclosed in the filing. This single-vendor mandate creates a clear integration anchor: any software that complements or enhances ClubReady—such as specialized marketing automation, advanced analytics, or member-engagement tools—must demonstrate seamless interoperability.

Vendors offering competing club management platforms face a high barrier to entry, as displacing a mandated system requires convincing headquarters to amend its franchise agreement and retrain 15 franchised locations. The more viable path is to position as an add-on or integration partner to ClubReady.

Procurement, renewals, and timing

Item 8 of the 2025 FDD contains no extract regarding procurement policies. The franchisor does not publicly disclose whether it uses a designated supplier model, an approved supplier list, or an open procurement process. Vendors should approach the headquarters directly to understand purchasing requirements and approval workflows.

Renewal terms, detailed in Item 17, offer a potential window for technology evaluation. Franchise agreements run for an initial 10-year term, with a 5-year renewal option. To renew, franchisees must sign the then-current Franchise Agreement—which may include materially different terms—pay a $3,000 renewal fee, provide 120 days' notice, and meet updated system standards, including equipment and facility requirements. Franchisees must also be in full compliance, sign a general release, and have received fewer than three default notices in any 24-month period. These renewal moments, occurring on a staggered basis across the system, may prompt franchisees to reassess their technology stack and could create openings for vendors offering efficiency gains or cost savings.

How to read the PickUp USA Fitness FDD

The 2025 Franchise Disclosure Document is the definitive source for understanding PickUp USA Fitness's technology mandates, procurement rules, and decision-making structure. Key sections for software vendors include Item 1 (executive team and corporate structure), Item 8 (procurement restrictions, though none are disclosed here), Item 11 (mandated technology, where ClubReady appears), and Item 17 (renewal conditions that may trigger technology evaluations). The embedded PDF viewer below provides the full document. For a ranked target list of franchise systems matched to your software category, talk to FranCloud.