Phenix Salon Suites

The vendor opportunity at Phenix Salon Suites

Phenix Salon Suites operates 399 total locations, 367 of which are franchised. The brand posted an Average Unit Volume (AUV) of $486,878 and grew its unit count by 3.09% year-over-year. The operator base is entirely single-unit franchisees: 160 mapped operators run roughly 160 located units, with no multi-unit operators on file. Top states include Texas (31 units), Florida (28), New Jersey (15), New York (13), and Georgia (12). For a software vendor, this means a fragmented but sizable base of 367 addressable locations where a corporate mandate can drive adoption from the top down.

Who controls software purchasing

Software purchasing authority sits at the corporate headquarters. The leadership team named in the 2025 FDD includes Brian Kelley, President and Chief Executive Officer, and Calvin Proulx, Director of Finance/Operations. These are the most likely decision-makers for any system-wide technology evaluation. The brand is independently owned, with no parent company on file, so there is no external corporate procurement layer to navigate. The single-unit operator structure means franchisees are unlikely to have independent buying power for core operational systems; they will adopt what HQ mandates.

Mandated and current tech stack

The 2025 FDD explicitly mandates two systems: a Franchisee Portal and Gina's Platform. No other specific POS, booking, or back-office systems are named as mandatory in the available extract. This creates a clear map for vendors: any software that integrates with or replaces components of the mandated portal or Gina's Platform must win over the corporate team. Complementary tools that sit alongside these systems—such as advanced analytics, marketing automation, or payment processing—may also find an entry point if they align with the brand's operational priorities.

Procurement, renewals, and timing

Procurement rules under Item 8 are not disclosed in the most recent FDD, so it is unknown whether the franchisor designates specific suppliers, maintains an approved vendor list, or allows franchisees to source technology independently. Similarly, the initial franchise term length and Item 17 renewal conditions were not provided, making it impossible to estimate natural contract windows or renewal-driven technology refresh cycles. Vendors should approach this as an always-on prospecting opportunity, building a business case that addresses the specific economics of a $486,878 AUV salon suite model.

How to read the Phenix Salon Suites FDD

The full Franchise Disclosure Document is embedded below. Focus your review on Item 11 (the franchisor's obligations) for the full list of mandated technology and support services, and Item 1 for the most current executive roster. Cross-reference the unit count and state-level footprint in Item 20 with the operator data shown here to validate the total addressable market. For a ranked target list of franchise brands that match your software's ideal customer profile, FranCloud can help you prioritize your outreach.