HQ-led decisions

Pet Butler

Personal services

Software purchasing at Pet Butler is controlled at the headquarters level, where CEO Theodore T. Hofer and CFO David Martinez oversee a mandated tech stack that includes ARF Back Office, Poopnet, and QuickBooks Online. The franchise system comprises 41 total units, 38 of which are franchised, giving vendors a small but concentrated addressable market of single-unit operators who must comply with HQ technology mandates.

Mandated & recommended tech

The systems vendors compete with

4 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.

ARF Back Office
Mandatory
Proprietary systemItem 11

our proprietary software, which includes the ARF Back Office and Poopnet software systems (collectively, the “Operating Software”)

pet care scheduling software
Mandatory
SchedulingItem 11

You must also acquire the right to use designated pet care scheduling software from our designated supplier

Poopnet
Mandatory
Proprietary systemItem 11

our proprietary software, which includes the ARF Back Office and Poopnet software systems (collectively, the “Operating Software”)

QuickBooks OnlineIntuit Inc.
Mandatory
AccountingItem 11

you must also acquire and maintain ... QuickBooks Online

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.

Sales LeaderEmerging 20 99

The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.

VP SalesHead of SalesCROSales Director
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Live signals

Total units
41
38 franchised
Unit growth YoY
-2.564%
vs prior filing
AUV
$103K
Item 19, 2026
Royalty
12%
of gross sales
Ad fund
2%
national + local
Initial fee
$46K
per unit
Investment range
$96K–$121K
all-in, Item 7
Procurement
Approved supplier
from the filing

The vendor opportunity at Pet Butler

Pet Butler is a personal-services franchise providing pet waste removal and related services, headquartered in Illinois. The system counts 41 total units—38 franchised and 3 company-owned—with an average unit volume of $102,592. Year-over-year unit growth was -2.56%, reflecting a contracting footprint. For software vendors, the addressable market is small: 41 locations, all operated by single-unit franchisees, concentrated in Michigan (4), Texas (3), Florida (3), Washington (3), and Pennsylvania (2). No multi-unit operators exist in the mapped data. The royalty rate is 12%, and the initial franchise term runs 10 years.

Despite the modest unit count, the franchisor mandates a specific set of back-office and operational tools, creating a centralized procurement dynamic. Vendors who can integrate with or replace components of this mandated stack may find a narrow but clearly defined entry point.

Who controls software purchasing

The 2026 FDD lists five HQ executives in Item 1: CEO Theodore T. Hofer, President James M. Young, Director of Integrated Marketing Gillian Hrycyk, CFO David Martinez, and VP of Business Development Mark Potocki. With no multi-unit franchisees and a mandated tech stack, purchasing authority sits squarely at headquarters. The CEO and CFO are the likely economic buyers for back-office and financial systems, while the Director of Integrated Marketing and VP of Business Development may influence customer-facing or operational tools. Franchisees are single-unit operators with no apparent autonomy to deviate from HQ mandates.

Mandated and current tech stack

Item 11 of the FDD requires franchisees to use four systems: ARF Back Office, an unspecified pet care scheduling software, Poopnet, and QuickBooks Online by Intuit Inc. ARF Back Office and Poopnet are industry-specific platforms likely handling routing, billing, and customer management for pet waste services. QuickBooks Online serves as the mandated accounting system. The scheduling software is named only by category, not by vendor, which may indicate flexibility or an omission in the disclosure. No point-of-sale system is mandated, consistent with a service business that invoices rather than processes counter transactions.

Procurement, renewals, and timing

Item 8 of the FDD contains no extract on procurement or supplier designation, so the formal procurement model is not publicly defined. However, the Item 11 mandates signal a de facto designated-supplier approach for core operational software. Renewal terms under Item 17 require franchisees to give written notice between 12 and 18 months before their 10-year agreement expires, sign the then-current franchise agreement—which may contain materially different terms—and attend refresher training. With only 38 franchised units and negative unit growth, renewal-driven software evaluation windows will be rare. Vendors should monitor any system-wide refresh cycles or changes in HQ leadership that could trigger a stack review.

How to read the Pet Butler FDD

The embedded PDF viewer below contains the full 2026 Franchise Disclosure Document. Start with Item 1 to verify the executive team and any parent-company relationships (none are on file; Pet Butler appears independently owned). Item 11 confirms the mandated technology systems. Item 17 spells out renewal conditions and the franchisor's right to impose materially different terms at renewal. The unit tables in Item 20 show the geographic footprint and ownership structure—all single-unit, no multi-unit operators. Use these sections to build a precise account map before engaging HQ.

For a ranked target list of franchise systems matched to your software category, FranCloud can help you prioritize outreach based on tech-stack fit and procurement signals.

Questions vendors ask

Pet Butler, answered from the filing

The buying center includes CEO Theodore T. Hofer, President James M. Young, and CFO David Martinez. Director of Integrated Marketing Gillian Hrycyk and VP of Business Development Mark Potocki may influence operational tools. All 38 franchisees are single-unit operators with no purchasing autonomy signaled.
The 2026 FDD mandates ARF Back Office, an unspecified pet care scheduling software, Poopnet, and QuickBooks Online by Intuit Inc. No POS is named; the tech stack is back-office and scheduling-centric, reflecting the personal-services model.
Pet Butler has 41 total units: 38 franchised and 3 company-owned. The system contracted by -2.56% year-over-year. All 40 mapped operators are single-unit, with top states Michigan (4), Texas (3), Florida (3), Washington (3), and Pennsylvania (2).
The most recent FDD does not disclose a designated or approved supplier program in Item 8. Without an extract, the procurement model is not publicly defined, though the mandated systems suggest HQ exerts strong control over core operational software choices.
Franchise agreements run 10 years. Renewal requires written notice 12–18 months before expiration and signing the then-current agreement, which may contain materially different terms. With 38 franchised units and recent negative growth, renewal-driven evaluation cycles will be infrequent and small in number.
The 2026 Franchise Disclosure Document was filed with state franchise regulators. You can review the embedded PDF viewer below to examine Item 1 executives, Item 11 tech mandates, Item 17 renewal conditions, and unit tables directly.
Source

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Operator footprint

Who runs the locations

40 operators run 40 mapped locations — 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit40

Top states by locations

MI4
TX3
FL3
WA3
PA2

Related Personal services brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.