PaintEZ

The vendor opportunity at PaintEZ

PaintEZ is a financial services franchise headquartered in Utah with 33 total units—32 franchised and a single company-owned location. The system reported an average unit volume (AUV) of $541,912.04 in its 2025 FDD. While the absolute unit count is small, year-over-year unit growth sits at 68.4%, signaling a franchisor in active expansion mode. For software vendors, the immediate addressable market is 33 locations concentrated in Texas (8), Florida (5), North Carolina (5), Georgia (4), and Utah (2). All 37 mapped operators are single-unit owners; no multi-unit operators appear in the FDD. This fragmentation means any software sale must clear a central HQ mandate before reaching individual franchisees.

Who controls software purchasing

The 2025 FDD identifies a lean leadership team: CEO Jay D. Mason, COO Jason Allen, Controller Jessica Mason, Marketing Manager Zachary Jones, and Advisor/Board Member Matt Phillips. Because PaintEZ mandates specific software systems, purchasing authority almost certainly rests with this HQ group rather than with individual franchisees. A vendor pitch should target the CEO and COO as the likely economic buyers, with the Controller influencing financial and accounting tool decisions. The absence of a CIO or CTO in the filing suggests technology decisions are made by the executive team directly.

Mandated and current tech stack

PaintEZ imposes a strict technology mandate on its franchisees. Three systems are required: PaintEZ proprietary software, QuickBooks Online by Intuit Inc., and EZ Accounting Pros. This stack covers core operations and financial management. No other operational, POS, CRM, or marketing technology is disclosed in the FDD. For vendors selling adjacent tools—such as scheduling, customer engagement, or analytics—the opportunity lies in complementing this mandated core rather than displacing it. Any integration with PaintEZ proprietary software or QuickBooks Online would likely be a prerequisite for adoption.

Procurement, renewals, and timing

PaintEZ does not disclose its procurement or supply chain rules in the 2025 FDD; Item 8 contains no extract. This leaves open questions about whether franchisees must buy from designated suppliers or may choose their own vendors for non-mandated categories. On renewals, Item 17 provides a clear window: franchise agreements run for 10-year initial terms, and franchisees in good standing may renew for additional 10-year periods under the then-current agreement. Renewal requires written notice between three and six months before expiration, a $5,000 renewal fee, and execution of a general release. With 68.4% unit growth, most locations are likely early in their initial terms, meaning renewal-driven software evaluations are years away for the majority of the system. However, new unit openings represent recurring opportunities to influence the tech stack as the franchisor onboards additional franchisees.

How to read the PaintEZ FDD

The 2025 PaintEZ Franchise Disclosure Document is the definitive source for understanding the franchisor's requirements, unit economics, and leadership structure. Key sections for software vendors include Item 11 (franchisor's obligations) for mandated technology, Item 8 (restrictions on sources of products and services) for procurement rules, and Item 17 (renewal, termination, transfer) for contract timing. The full document is embedded below for your review. For a ranked target list of franchise systems matched to your software category, FranCloud can help.