Oxygen Yoga & Fitness

The vendor opportunity at Oxygen Yoga & Fitness

Oxygen Yoga & Fitness operates a lean network of 10 franchised studios, with no company-owned locations disclosed in the 2026 FDD. The brand’s footprint is geographically narrow: the only state with a mapped presence is Wisconsin, where a single operator runs one unit. No multi-unit operators are recorded, and year-over-year unit growth is not available. For a software vendor, the total addressable market is exactly these 10 locations. The royalty rate sits at 8.5%, and the initial franchise term is 5 years. Average unit volume is not reported, so you cannot model per-location software spend from public data alone.

This is a small, tightly controlled system. The absence of company-owned units means every sale must go through a franchisee, but the franchisor’s mandate over technology suggests HQ holds significant sway. If you can displace or integrate with an incumbent system, the deal size is modest, but the sales cycle may be short given the concentrated decision-making.

Who controls software purchasing

Purchasing authority rests at the top. The FDD lists three executives: Jennifer Hamilton, who holds the roles of Director, CEO, and President; David Patchell-Evans, a Director; and Melissa Hanssens, the Chief Operating Officer. There is no CIO, CTO, or VP of Technology named. For a vendor, the most logical entry points are Hamilton and Hanssens. Hamilton’s combined CEO and President title suggests she controls budget and strategic vendor relationships. Hanssens, as COO, likely oversees daily operations and the tech stack that supports them.

Because the system has only 10 units and a single mapped operator, the buying group is essentially these two individuals. There is no evidence of a franchisee advisory council or technology committee in the FDD extracts. Any outreach should be concise and focused on operational efficiency or member experience, the areas where a COO and CEO would feel direct impact.

Mandated and current tech stack

The 2026 FDD mandates two systems: Axle and Mindbody by Mindbody, Inc. These are not optional; franchisees must use them. Mindbody is a well-known platform for fitness scheduling, point-of-sale, and client management. Axle’s role is less defined from the FDD extract alone, but it likely handles billing, payments, or back-office functions alongside Mindbody. For a vendor selling adjacent software—such as marketing automation, payroll, or advanced analytics—you must either integrate with these mandated platforms or demonstrate a compelling reason for HQ to replace one of them.

No other mandated or recommended vendors appear in the FDD data provided. If you sell a competing scheduling or POS system, be aware that displacing Mindbody in a 10-unit franchise with a 5-year term structure is a high hurdle. The better play may be a complementary tool that layers on top of the existing stack.

Procurement, renewals, and timing

Item 8 of the FDD contains no extract, meaning the procurement model is not publicly defined. The franchisor does not disclose whether it designates exclusive suppliers, maintains an approved vendor list, or allows franchisees to purchase freely. This is a critical gap you will need to close in your first conversation. Without a designated supplier framework, franchisees may have more autonomy than the tech mandates suggest, but the small size of the system makes HQ’s informal influence likely.

Item 17 provides a clear renewal structure. A franchisee in full compliance can renew for three successive terms of 5 years each, or for as long as they hold the premises lease, whichever is shorter. The successor agreement will be on the then-current form, which may contain materially different terms. For a software vendor, this means contract windows could open around the 5-year mark, but with only 10 units and no growth data, there is no predictable wave of renewals to target. You are selling into a static base, not a growing chain.

How to read the Oxygen Yoga & Fitness FDD

The full 2026 Franchise Disclosure Document is embedded below. It is the single source of truth for unit counts, executive names, mandated vendors, and renewal terms. Before you contact anyone at HQ, verify the details that matter to your product: check Item 11 for any updates to the mandated tech list, review Item 8 for any procurement language that may have been omitted from our extract, and confirm the executive roster in Item 1. The FDD was filed with state franchise regulators in 2026, and the data here reflects that filing. Use it to ground your pitch in facts, not assumptions.

If you need a ranked list of franchise targets based on tech-stack gaps, renewal timing, and decision-maker accessibility, FranCloud can build that list for your team.