Oasis

The vendor opportunity at Oasis

Oasis operates 114 total units—113 franchised and 1 company-owned—with a reported average unit volume of $209,512. The brand grew units by 7.6% year-over-year, signaling modest expansion. For software vendors, the addressable market is the 113 franchised locations, all of which fall under HQ’s technology mandates. The franchisor is part of Silver Buyer LLC, a parent company that may influence procurement strategy, though details are not disclosed in the FDD.

Who controls software purchasing

HQ holds tight control over technology decisions. The 2023 FDD lists Tim Evankovich as Chief Executive Officer, John Benbrook as President, and Christine Childree as Director of Operations. Kim Graham DeNenno (Director of Franchise Development) and Sonya Stratton (Director of Finance) round out the executive team. While the FDD does not specify a CIO or CTO, the concentration of authority at HQ means any software pitch should target these leaders, particularly the CEO and Director of Operations, who oversee day-to-day system functions.

Mandated and current tech stack

Oasis mandates two platforms: Oasis IQ and SOCi. Oasis IQ is the proprietary system, likely covering core operational or franchise management functions. SOCi is a third-party platform, typically used for localized marketing and reputation management. No other mandated vendors are named in the FDD. This leaves potential gaps in areas like POS, accounting, HR, or CRM—though vendors should verify current usage directly with HQ, as the FDD does not list optional or recommended systems beyond these mandates.

Procurement, renewals, and timing

The FDD does not include an Item 8 procurement extract, so the formal purchasing model—whether designated supplier, approved supplier, or open—is not publicly defined. Renewal terms, however, are clear: franchisees must give notice between 180 and 270 days before the 10-year agreement expires, sign a general release, and accept the then-current franchise agreement, which may include materially different terms. This creates a predictable window every decade when franchisees may be reassessing their tech stack. With 113 franchised units and steady growth, vendors can map renewal cohorts to time their outreach.

How to read the Oasis FDD

The 2023 Franchise Disclosure Document provides the legal and operational blueprint for Oasis. Key sections for software vendors include Item 1 (executive team), Item 11 (mandated systems), and Item 17 (renewal conditions). The embedded PDF viewer below contains the full document. Review it to understand contractual obligations and identify where your solution fits within their mandated or optional tech stack. For a ranked target list of franchise systems aligned to your software category, FranCloud can help prioritize your outreach.