FacebookMeta
nfusingly similar to the Marks) as an Internet domain name, user or account name, or in the content of any worldwide website, including any social media website (such as LinkedIn, Facebook or Twitter)
From the filings
HQ-led decisions
NorthStar Moving
Home servicesNorthStar Moving operates 4 home-services units in California, 3 company-owned and 1 franchised, with purchasing concentrated at headquarters. The 2023 FDD shows QuickBooks Online in use for accounting, with no system carrying a mandate. This is a small, largely corporate-controlled account with one confirmed incumbent tool.
For software vendors selling into US franchise brands.
Live signals
Total units
4
1 franchised
Unit growth YoY
0%
vs prior filing
AUV
—
Item 19, 2023
Royalty
—
of gross sales
Ad fund
2%
national + local
Initial fee
—
per unit
Investment range
$115K–$220K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing. It is a floor, not a total — the filing discloses one of the two headline fees.
2%+of gross sales (FY2023)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
LinkedInLinkedIn
r names confusingly similar to the Marks) as an Internet domain name, user or account name, or in the content of any worldwide website, including any social media website (such as LinkedIn, Facebook o
QuickBooks OnlineIntuit
o pay us a monthly Technology Fee which is currently the greater of ½% of Gross Revenue or $300 for the right to access this software. You will still need to purchase and maintain QuickBooks Online. I
TwitterX
milar to the Marks) as an Internet domain name, user or account name, or in the content of any worldwide website, including any social media website (such as LinkedIn, Facebook or Twitter). We maintai
YelpYelp
Fortune Small Business among others, “A+” rated by the Better Business Bureau, voted Citysearch “Best Mover”, awarded the company with the most five-star ratings on Trustlink and Yelp, recommended by
Franchisor behaviours
What the franchisor requires
22 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 8 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesItem 11
You must obtain and use in your Business the approved computer system (“Computer System”).
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesFranchise agreement
At all times, we shall be granted “administrator” rights to the Software licensed hereunder, permitting us to remotely access such Software, and all information contained therein.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
At a minimum, you must send us weekly sales reports, profit and loss statements, annual tax returns of you and your owners, balance sheets and statements of profit and loss and cash flow in accordance with the terms of the Manual or otherwise communicated to you.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
Our affiliate NSM is the sole supplier of long distance moves and claim settlement assistance which is under common ownership with us.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We may revise the Approved Suppliers List and Approved Supplies List.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
As of the date of this Disclosure Document, we have not received any rebates from any of our required or approved suppliers nor did we receive any revenue based on franchisees purchases.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We and our affiliates reserve the right to receive rebates or other consideration from suppliers in connection with your purchase of merchandise, goods, products and services in connection with any future purchase of any goods, products or services.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
35Item 8
You can expect items purchased or leased from us or approved suppliers will represent approximately 50% of total purchases you will make to begin operations of the business and 35% of the ongoing costs to operate the business.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
We may also require you to pay a reasonable charge based on our costs.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you propose to use in the operation of your Business any product, supply, material, furnishing or equipment which has not yet been approved by us as conforming to our specifications and quality and system standards and/or from a supplier not yet approved in writing by us, you must first notify us in writing and…
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
You irrevocably appoint us or our nominee to be your attorney-in-fact coupled with an interest, and with power of substitution, to execute and to file for you any relevant document to transfer your telephone number or telephone listing.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
We have the right, at any time during normal business hours, to inspect and audit, or cause to be inspected and audited, the business records, bookkeeping and accounting records, sales, service, value added, and income tax records and returns and other records of the Business.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
The Manual may be modified from time to time by us in our sole discretion, and you agree that from time to time we may reasonably change the System.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
Except as otherwise provided in the Manual or otherwise in writing, you may not maintain a presence on the Internet for your Business.
Is a minimum grand opening advertising spend required?
YesItem 11
You must spend a minimum of $5,000 per month for a period of 3 months for Opening Marketing that you will spend within 90 days after the opening of your Business.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
In addition to the Marketing Fee, you also must spend 1% of Gross Revenues per month on local marketing and promotion.
Operations
Must the franchisee buy products from a designated distributor?
YesFranchise agreement
You must purchase all products, services, supplies, equipment and materials required for the operation of the Business from manufacturers, suppliers or distributors designated by us, or from other suppliers we approve who meet our specifications.
Must equipment be purchased from designated or approved suppliers?
YesFranchise agreement
You must purchase all products, services, supplies, equipment and materials required for the operation of the Business from manufacturers, suppliers or distributors designated by us, or from other suppliers we approve who meet our specifications.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
Currently we require all payments to us including the Royalty Fees, Marketing Fee, Technology Fees and Call Center Fees be made by ACH.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You must obtain and use in your Business the approved computer system (“Computer System”).
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We may independently access all of the Software and any other software you may use and retrieve, analyze, download and use all software, data and files on the System.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We may elect to charge a reasonable fee for any training provided after the opening of the Business.
The filing answers no to 4 questions
- Is there a franchisee advisory council, association or committee?Item 11
- Must the franchisor approve the franchisee's site or location before opening?Item 11
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
- Is attendance at an annual convention or conference mandatory for the franchisee?Franchise agreement
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
- 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
- Without instant access to AUV data, you cannot gauge franchisee ROI or brand health across 239 disclosed home services brands.Seeing median AUV of $661,803.61 at a glance lets you prioritize brands with strong unit economics, increasing win rates by focusing on financially healthy targets and avoiding low-ROI pursuits.
- With median unit growth of only 2.62% YoY across 323 disclosed brands, you need to find the outliers poised for expansion before they hit the market.Using growth signals to identify high-velocity brands lets you engage them during expansion phases, capturing deals 2x faster than reactive competitors who wait for public announcements.
The vendor opportunity at NorthStar Moving
NorthStar Moving is a 4-unit home-services brand headquartered in California, with 3 locations company-owned and 1 franchised as of its 2023 FDD. The filing makes a financial performance representation, and unit count held flat year over year — a small, largely corporate-controlled footprint.
Who controls software purchasing
Item 2 names Co-Founder, President and CEO Laura McHolm and Co-Founder and Chief of Operations Abraham 'Ram' Katalan, alongside Director of Public Relations Carrie N. Callahan and Director of Operations Liron Cohen. With 3 of 4 units company-owned, this leadership team controls most purchasing directly. The filing's operator footprint counts just 1 mapped operator, in Wisconsin, reflecting the system's single franchised unit.
Tech named in the FDD, and what is actually required
None of the systems the FDD names for NorthStar Moving carries a mandate. QuickBooks Online is in use for accounting, and Facebook, LinkedIn, Twitter/X and Yelp are named in Item 11 without being required.
Procurement, renewals, and timing
Item 8 runs an approved-supplier list, with affiliate NSM as the sole supplier for long-distance moves and claims settlement given its common ownership with NorthStar Moving; franchisees may propose alternative suppliers elsewhere. Item 17 offers renewal terms of up to 10 years followed by a further 5-year option, both requiring notice, a renewal fee, a then-current franchise agreement and a general release.
How to read the NorthStar Moving FDD
The 2023 FDD was filed with state franchise regulators. Use the embedded PDF viewer below to review Items 2, 8, 11, 17 and 19 directly. Talk to FranCloud for a ranked list of similar targets.
Questions vendors ask
NorthStar Moving, answered from the filing
With 3 of NorthStar Moving's 4 units company-owned, Co-Founder, President and CEO Laura McHolm and Co-Founder and Chief of Operations Abraham 'Ram' Katalan lead purchasing at headquarters.
None of the systems the FDD names for NorthStar Moving carries a mandate. QuickBooks Online is in use for accounting, and Facebook, LinkedIn, Twitter/X and Yelp are named without being required.
NorthStar Moving operates 4 locations — 3 company-owned and 1 franchised — with flat unit growth year over year, per the 2023 FDD.
Item 8 runs an approved-supplier list, with affiliate NSM as the sole supplier for long-distance moves and claims settlement given its common ownership with NorthStar Moving; franchisees may propose alternative suppliers for approval elsewhere.
Item 17 offers renewal terms of up to 10 years followed by a further 5-year option, both requiring notice, a renewal fee, a then-current franchise agreement, and a general release — recurring points to revisit vendor relationships.
The 2023 FDD was filed with state franchise regulators; use the embedded PDF viewer below to read Items 2, 8, 11, 17 and 19 in full.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment NorthStar Moving files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit1
Top states by locations
| WI | 1 |
|---|
Related Home services brands
Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.