NEUAGE International

The vendor opportunity at NEUAGE International

NEUAGE International operates in the health services sector with a headquarters in Missouri. The system consists of just 4 total units—3 company-owned and 1 franchised—making it one of the smallest addressable footprints a software vendor can target. The single mapped operator runs one location, with no multi-unit operators present in the system. The top state by unit count is Illinois, with 1 unit. For vendors accustomed to selling into large, distributed franchise networks, NEUAGE represents a concentrated, low-volume opportunity where every deal counts.

The royalty rate is 7.0%, and the initial franchise term runs 5 years. Average unit volume (AUV) is not disclosed in the most recent FDD. Year-over-year unit growth is also not available, suggesting a static or very slowly expanding system. Vendors should weigh the limited total contract value against the effort required to penetrate the HQ-level buying process.

Who controls software purchasing

All software purchasing authority rests with the five Managing Partners listed in Item 1 of the 2025 FDD: Rocky Aliberti, Steve Strick, Jason Redman, Kathy Helbig-Strick, and John Fogarty. There is no separate technology officer, CIO, or procurement lead named in the filing. This flat, partner-led structure means a vendor’s pitch must resonate with a small, generalist leadership team rather than a specialized IT buyer. The absence of a parent company confirms NEUAGE is independently owned, so no external corporate procurement layer exists.

Because the system is so small, the Managing Partners likely handle vendor evaluation directly. Cold outreach should acknowledge their existing tech stack and focus on clear, incremental value rather than rip-and-replace disruption.

Mandated and current tech stack

The 2025 FDD mandates two specific technology platforms. Zenoti serves as the electronic medical record (EMR) system, and Thryv is the mandated business management platform. No other mandated POS, scheduling, payroll, or marketing systems are disclosed in the available data. For software vendors, this means any product that overlaps with Zenoti’s clinical workflow capabilities or Thryv’s business operations features faces an entrenched, mandated competitor. Complementary tools that integrate with these platforms may find a warmer reception.

Vendors should note that the FDD does not list any recommended but non-mandated systems. The tech landscape is narrow and prescriptive, leaving little room for franchisee-level experimentation.

Procurement, renewals, and timing

Item 8 of the FDD, which typically outlines designated and approved suppliers, was not extracted in the available data. The procurement model—whether NEUAGE forces franchisees through a specific vendor list or allows open purchasing—remains unclear from the public filing. Vendors should clarify this directly during discovery conversations.

Renewal terms offer a limited window for technology displacement. Franchisees must provide written notice at least 180 days before expiration, remain in compliance, and pay a renewal fee equal to 15% of the then-current non-discounted initial franchise fee. Critically, the renewal agreement may contain materially different terms from the original, including potentially updated technology mandates. With only one franchised unit, the practical number of renewal-driven sales opportunities is negligible in the near term. The three company-owned locations operate under direct HQ control, meaning any software change there is a pure HQ decision without a contract-cycle trigger.

How to read the NEUAGE International FDD

The full 2025 Franchise Disclosure Document is available below. Item 1 lists the five Managing Partners who control purchasing. Item 11 details the mandated Zenoti and Thryv systems. For vendors evaluating whether to invest sales resources, the unit count in Item 20 confirms the 4-location footprint and single-state concentration. Review these sections carefully to understand the limited scale and centralized decision-making before building a pitch. For a ranked target list of franchise systems that match your software, talk to FranCloud.