HQ-led decisions

Nautical Boat Club

Personal services

Software purchasing at Nautical Boat Club is controlled at the franchisor level, with President Bryan Wallace and Manager Thomas R. Gardiner listed as key executives in the 2026 FDD. The system mandates QuickBooks Online Plus and a proprietary Technology and Operating Platform, creating a defined tech environment for vendors. With 26 total units (25 franchised) and an average unit volume of $821,828, the addressable market is small but concentrated, ideal for niche SaaS providers targeting personal-services franchises.

Live signals

Total units
26
25 franchised
Unit growth YoY
0%
vs prior filing
AUV
$822K
Item 19, 2025
Royalty
6%
of gross sales
Ad fund
1%
national + local
Initial fee
$60K
per unit
Investment range
$397K–$697K
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
50 years
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

7%of gross sales (FY2026)

Ongoing fees: 7% of gross sales (FY2026)Royalty 6%, Ad fund 1%. Total 7% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 6%Ad fund 1%

Mandated & recommended tech

The systems vendors compete with

3 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

Pinterest
Mandatory
MarketingItem 13

program, (collectively “Online Materials”). You may not otherwise copy or publish to or link or deep link to any of our websites in connection with social media websites, such as Pinterest.com, by way

QuickBooks
Mandatory
AccountingItem 6

our then current Technology year for the Technology and and Operating Platform, and pay the then Operating Platform, $70 a current monthly fees. We currently have third- month for QuickBooks party ven

QuickBooks Online
Mandatory
AccountingItem 11

onal You must also obtain and maintain certain other hardware and software systems and services from our then currently approved vendor(s), including a suite of products including QuickBooks Online Pl

Facebook
MarketingItem 13

p.com), top level or country code domain names (e.g., nauticalboatclub.com), folder extensions in domain names (e.g., company.com/nauticalboatclub), social media user names (e.g., Facebook, Twitter),

Google Ads
MarketingItem 13

ticalboatclub.com), folder extensions in domain names (e.g., company.com/nauticalboatclub), social media user names (e.g., Facebook, Twitter), sponsored advertising programs (e.g. Google AdWords), or

Thryv
CrmItem 8

e of third-party hardware and software systems and services that we have designated for use with the Technology and Operating Platform, including currently QuickBooks Online Plus, Thryv, Microsoft Off

Twitter
MarketingItem 13

p level or country code domain names (e.g., nauticalboatclub.com), folder extensions in domain names (e.g., company.com/nauticalboatclub), social media user names (e.g., Facebook, Twitter), sponsored

Yelp
MarketingItem 13

ight to use any of the Marks on or in connection with the Internet anywhere in the world, including, but not limited to, use in metatags in your website, online directories (e.g., Yelp.com), top level

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderEmerging 20 99

The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.

VP SalesHead of SalesCROSales Director
  1. With 298 active personal services brands, I can't see which ones are growing or have the tech gaps my product fills, so I waste weeks chasing the wrong targets.A rep burning 10 hours/week on manual research at $50/hr loses $26,000/year. FranCloud's fit_scoring and corpus_search surface high-fit brands in seconds, reclaiming that time for selling.
  2. 63.5% of personal services brands mandate no POS system, but I can't identify the 108 that do without digging through hundreds of FDDs.Manually reviewing one FDD takes 3+ hours. At 108 targets, that's 324 hours. FranCloud's tech_landscape reveals POS mandates instantly, turning a $16,200 research slog into a single query.
  3. 91.6% of brands don't mandate a CRM, but the 25 that do are hidden in static reports, delaying my outreach to high-intent prospects.Landing one CRM-displacing deal in this segment can yield $30k+ ARR. FranCloud's find_lookalikes pinpoints those 25 brands and their peers, accelerating pipeline by months.

The vendor opportunity at Nautical Boat Club

Nautical Boat Club operates 26 total units—25 franchised and 1 company-owned—across a small but focused footprint in Florida, Texas, and Pennsylvania. The system’s average unit volume sits at $821,828, and the royalty rate is 6% on a 10-year initial term. For software vendors, the addressable market is 25 franchised locations, all of which operate under a centralized technology mandate from the franchisor. This is not a high-growth system by unit count—year-over-year unit growth is not disclosed in the 2026 FDD—but the concentration of decision-making at HQ means a single sales cycle can unlock the entire network.

Who controls software purchasing

Software purchasing authority rests with the franchisor’s leadership team. The 2026 FDD lists Thomas R. Gardiner as Manager and Bryan Wallace as President. Nicholas J. Marsello, Director of Development, may also play a role in evaluating operational or development-related tools. There are no multi-unit operators on file—all four mapped operators are single-unit franchisees—so franchisee-level purchasing influence is likely minimal. Vendors should direct their pitch to the HQ team, framing solutions around compliance with the mandated tech stack and operational efficiency for a small, service-oriented franchise system.

Mandated and current tech stack

The 2026 FDD mandates two systems: QuickBooks Online Plus by Intuit Inc. for financial management, and a proprietary Technology and Operating Platform for day-to-day club operations. No other third-party software vendors are named in the disclosure. This creates both a constraint and an opportunity: any software that integrates with QuickBooks Online Plus or can complement the proprietary platform without conflicting with it has a clear path to relevance. Vendors offering POS, scheduling, member management, or marketing automation should be prepared to demonstrate QuickBooks compatibility and a lightweight integration burden.

Procurement, renewals, and timing

Item 8 of the FDD does not disclose a designated supplier list or procurement restrictions, which suggests an open or franchisor-guided purchasing model. The real timing signal comes from Item 17: franchisees can renew for up to two additional 5-year terms, provided they sign the then-current Franchise Agreement, upgrade their club, and pay a renewal fee. That renewal trigger—potentially every 5 to 10 years—creates natural windows for technology evaluation and replacement. With the most recent FDD filed in 2026, vendors entering the conversation now can position themselves ahead of the next renewal cycle.

How to read the Nautical Boat Club FDD

The full 2026 Franchise Disclosure Document is embedded below. Key sections for software vendors include Item 1 (executive team), Item 11 (mandated technology and obligations), Item 8 (procurement restrictions, if any), and Item 17 (renewal conditions). The document confirms a lean, HQ-driven operation with a small franchisee base and a tech stack built around QuickBooks and a proprietary platform. For a ranked target list of similar franchise systems, FranCloud can help you prioritize based on tech mandates, unit counts, and decision-maker access.

Questions vendors ask

Nautical Boat Club, answered from the filing

President Bryan Wallace and Manager Thomas R. Gardiner are the named executives in the 2026 FDD. Director of Development Nicholas J. Marsello may also influence operational technology decisions.
The 2026 FDD mandates QuickBooks Online Plus by Intuit Inc. for accounting and a proprietary Technology and Operating Platform for club operations. No other named systems are disclosed.
26 total units: 25 franchised and 1 company-owned. Franchised units are concentrated in Florida (2), Texas (1), and Pennsylvania (1) based on the latest operator footprint.
The FDD does not disclose a designated supplier list or approved procurement model in Item 8. Vendors should assume an open or franchisor-guided model and verify directly with HQ.
Initial franchise terms are 10 years, with two optional 5-year renewals. Renewals require upgraded facilities and a new agreement, creating potential tech refresh windows every 5–10 years.
The 2026 FDD is filed with state franchise regulators. You can view the embedded PDF below for full details on tech mandates, executive contacts, and unit economics.
Source

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Operator footprint

Who runs the locations

4 operators run 4 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit4

Top states by locations

FL2
TX1
PA1

Ownership

The portfolio behind Nautical Boat Club

unknown of boating country club holdings.

Related Personal services brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.