Moxie BBB Franchising

The vendor opportunity at Moxie BBB Franchising

Moxie BBB Franchising operates 25 personal-services locations — 20 franchised and 5 company-owned — with an average unit volume of $726,669.35. The system grew unit count by 17.6% year-over-year, signaling expansion appetite. For software vendors, the immediate addressable base is 25 units, concentrated in New Jersey (14), Georgia (4), Florida (2), New York (1), and South Carolina (1). The operator footprint includes 44 mapped operators, 10 of whom are multi-unit, though no operator runs more than 9 locations. This is a compact, HQ-driven system where a single sales motion can cover the entire franchise.

Who controls software purchasing

The 2025 FDD lists three founders and directors as the sole executives: Jamie Dunn, Jennifer Patterson, and Victor Oliveti. No CIO, CTO, or VP of technology is named, which is typical for a system of this size. In practice, software purchasing authority sits with these three individuals at the New Jersey headquarters. Vendors should expect a direct, relationship-based evaluation process rather than a formal RFP. The absence of a parent company or private-equity sponsor means decisions are not routed through a portfolio-level technology committee.

Mandated and current tech stack

Item 11 of the 2025 FDD mandates two categories of technology: a computerized cash register/point of sale system and salon management software program(s). The franchisor does not name specific vendors for either mandate in the disclosure, which may indicate flexibility or an approved-supplier list that is not publicly enumerated. For vendors selling POS or salon-management platforms, this is a greenfield opportunity to become the de facto standard across all 25 locations. The dual mandate covers both front-of-house transactions and back-of-house operations, so integrated suites or best-of-breed pairings are both viable.

Procurement, renewals, and timing

Item 8 of the FDD provides no extract on procurement rules, meaning the franchisor does not publicly disclose whether it uses designated suppliers, approved suppliers, or an open procurement model. This lack of disclosure often signals that purchasing decisions are made at HQ on a case-by-case basis. Renewal conditions, per Item 17, reference a general release requirement under the Maryland Franchise Registration and Disclosure Law, but the initial term length is not stated. Without a disclosed term, vendors cannot map renewal-driven contract windows. The 17.6% unit growth rate suggests new-unit openings may create periodic onboarding events, but no fixed cycle is evident from the FDD.

How to read the Moxie BBB Franchising FDD

The full 2025 Franchise Disclosure Document is embedded below. It contains the complete Item 11 technology mandates, Item 1 executive roster, and Item 20 outlet tables used to build this analysis. Reviewing the FDD directly will confirm the absence of named tech vendors and the concentration of purchasing authority at the founder level. For software vendors, the key sections are Item 11 (obligations), Item 8 (restrictions on sources of products and services), and Item 17 (renewal, termination, transfer).

For a ranked target list of franchise systems matched to your software category, FranCloud maps FDD-level tech mandates, decision-maker contact signals, and unit-growth trajectories across the entire US franchise economy.