FacebookMeta
nd/or sign. You acknowledge that you are strictly prohibited from promoting your Franchised Business and/or using the Marks on any social or networking Website, such as Instagram, Facebook, TikTok, Li
From the filings
+17.647% units YoYHQ-led decisions
Moxie BBB Franchising
Personal servicesMoxie BBB Franchising operates 25 personal-care locations, 20 franchised and 5 company-owned, with unit count up 17.6% year over year as of the 2025 FDD. The system is run by its three founders, all listed as directors, and its Item 11 tech list names only social and marketing platforms, none of them required by contract.
For software vendors selling into US franchise brands.
Live signals
Total units
25
20 franchised
Unit growth YoY
+17.647%
vs prior filing
AUV
$727K
Item 19, 2024
Royalty
6%
of gross sales
Ad fund
2%
national + local
Initial fee
$39K
per unit
Investment range
$226K–$464K
all-in, Item 7
Procurement
Approved supplier
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
8%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
InstagramMeta
knowledge and/or sign. You acknowledge that you are strictly prohibited from promoting your Franchised Business and/or using the Marks on any social or networking Website, such as Instagram, Facebook,
LinkedInLinkedIn
knowledge that you are strictly prohibited from promoting your Franchised Business and/or using the Marks on any social or networking Website, such as Instagram, Facebook, TikTok, LinkedIn, and Twitte
TikTokTikTok
. You acknowledge that you are strictly prohibited from promoting your Franchised Business and/or using the Marks on any social or networking Website, such as Instagram, Facebook, TikTok, LinkedIn, an
TwitterX
you are strictly prohibited from promoting your Franchised Business and/or using the Marks on any social or networking Website, such as Instagram, Facebook, TikTok, LinkedIn, and Twitter, without our
Franchisor behaviours
What the franchisor requires
25 requirements the franchisor states in this filing, each in its own words; 6 explicit no's; 3 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
You agree to use all standard electronic accounting forms and other accounting forms that we may furnish as part of our Manual or otherwise require.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We have the right to independently access all information you collect or compile at any time without first notifying you.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We and our Affiliates may derive income from the sale of Approved Products and Services to our franchisees.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
Accordingly, you agree that we may from time to time change the components of the System and the requirements applicable to the System, including, but not limited to, altering the products, services, programs, methods, standards, forms, policies and procedures of the System
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
852534.75Item 8
During our fiscal year ending December 31, 2024, our prior Affiliate, Moxie BBB Retail, LLC derived $19,983.74 in revenue from required purchases made from our System franchisees. Our new Affiliate, Moxie Retail LLC derived $832,551.01 in revenue from required purchases made from our System franchisees in 2024.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We and our Affiliates may receive rebates, discounts or other financial benefits from Approved Suppliers, or any other suppliers based on our franchisees’ purchase of products or services.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
80Item 8
We estimate that approximately 80% to 90% of your expenditures for goods and services on an ongoing basis will be for goods and services that must be purchased from us, an Affiliate or other Approved Supplier, or in accordance with our standards and specifications.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
You must reimburse us for all of our actual expenses in connection with determining whether we will approve a product, service, or supplier (not to exceed $1,000 per item, service or supplier).
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you want to use any product or service in establishing or operating the Franchised Business that we have not approved (for items or services that require supplier approval), you and/or the supplier must first send us, in writing, sufficient information, specifications or samples for us to determine whether the…
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Cease using any telephone numbers listed under any Proprietary Mark or any other confusingly similar name or, upon our written demand, direct the telephone company to transfer the telephone numbers listed for the franchised Salon and Beauty Bar to us or to any other person and location that we direct.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
You agree that we (or any of our authorized agents or representatives) may at any time during normal business hours enter your Bar, or any other facilities of the franchised business to conduct an inspection and operational audit.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
We retain the right to prescribe additions to, deletions from or revisions of the Manual (the "Manual Supplements").
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
You must locate and obtain a site that meets our standards and criteria and that is acceptable to us.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
In connection with any Website, the Franchise Agreement provides that you may not establish a Website, nor may you offer, promote, or sell any products or services, or make any use of Marks, through the Internet without our prior written approval, which we do not have to provide.
Is a minimum grand opening advertising spend required?
YesItem 11
You must spend no less than $5,000 on this Pre-opening and Grand Opening Advertising program
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesFranchise agreement
Franchisee is obligated to pay us or our approved supplier the greater of (i) three percent (3%) of Gross Revenue, or (ii) $350 per week (the “Local Advertising Fee”).
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
You must participate in any Advertising Cooperative established in your region.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
The products, supplies and services discussed above may only be purchased from Approved Suppliers in accordance with the Manual.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
such as equipment, furniture, fixtures, interior and exterior signage, décor, hair care and beauty products, paper goods and retail products inventory, computer hardware and software, and interior and exterior signs, must meet our specifications for appearance, quality, performance and functionality, among other…
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesFranchise agreement
You agree not to use any credit card vendor for which we have not given you our prior written approval or as to which we have revoked our earlier approval.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
These fees are collected weekly by Moxie BBB Franchising, LLC, are payable to Moxie BBB Franchising, LLC on Thursday of each week, by electronic withdrawal from your account and are non-refundable.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 8
You are required to acquire from an Approved Supplier, and exclusively use in the operation of your Franchised Business, an approved computer and point of sale system, as well as approved software.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We have the right to independently access all information you collect or compile at any time without first notifying you.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
At additional times during the operation of your Franchised Business, we may periodically require that you and your Manager, and/or Educational Ambassador and/or stylists attend supplemental training programs to refresh business skills or to learn new skills or become familiarized with new products.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 11
If we hold an annual meeting, you and your Manager must attend.
The filing answers no to 6 questions
- Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?Franchise agreement
- Is there a franchisee advisory council, association or committee?Item 20
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Franchise agreement
- Must the franchisee participate in a customer loyalty or rewards program?Franchise agreement
- Must the franchisee participate in a gift card program?Franchise agreement
- Does the franchisor require minimum staffing levels or specific roles?Item 15
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
- With 298 active personal services brands, I can't see which ones are growing or have the tech gaps my product fills, so I waste weeks chasing the wrong targets.A rep burning 10 hours/week on manual research at $50/hr loses $26,000/year. FranCloud's fit_scoring and corpus_search surface high-fit brands in seconds, reclaiming that time for selling.
- 63.5% of personal services brands mandate no POS system, but I can't identify the 108 that do without digging through hundreds of FDDs.Manually reviewing one FDD takes 3+ hours. At 108 targets, that's 324 hours. FranCloud's tech_landscape reveals POS mandates instantly, turning a $16,200 research slog into a single query.
- 91.6% of brands don't mandate a CRM, but the 25 that do are hidden in static reports, delaying my outreach to high-intent prospects.Landing one CRM-displacing deal in this segment can yield $30k+ ARR. FranCloud's find_lookalikes pinpoints those 25 brands and their peers, accelerating pipeline by months.
The vendor opportunity at Moxie BBB Franchising Moxie BBB Franchising operates 25 personal-care locations — 20 franchised, 5 company-owned — with average unit volume at $726,669 and unit count up 17.6% year over year as of the 2025 FDD, among the faster-growing systems in this set. The FDD makes a financial performance representation under Item 19.
Who controls software purchasing Moxie BBB is run by its three founders — Jamie Dunn, Jennifer Patterson, and Victor Oliveti — all listed as directors in Item 2. That founder-led structure, combined with a small footprint of 31 mapped operators across roughly 44 located units, points to purchasing decisions concentrated at the top rather than spread across a large multi-unit operator base; only 3 of the 31 operators run more than one location.
Tech named in the FDD, and what is actually required The FDD requires none of the systems it names. Item 11 lists Facebook, Instagram, LinkedIn, TikTok, and Twitter (by X) — all social and marketing channels rather than point-of-sale or operational software — with no contractual requirement attached to any of them.
Procurement, renewals, and timing Moxie BBB's Item 8 model is an approved-supplier list: proprietary products, the Signature Build Out Package, and the Get Moxified hair-and-beauty line must come from the franchisor or its designated suppliers, while non-proprietary items can come from an approved list or meet franchisor specifications, with a process to propose alternatives. The one renewal condition on record in Item 17 is narrow — a general release required at renewal, sale, or transfer does not apply to liability under the Maryland Franchise Registration and Disclosure Law — so the stronger timing signal for vendors is the network's 17.6% year-over-year unit growth.
How to read the Moxie BBB Franchising FDD The full FDD, filed with state franchise regulators in 2025, is embedded below — Item 11 covers the named social platforms and Item 8 covers supplier approval. Talk to FranCloud for a ranked list of franchise systems like this one that fit your product.
Questions vendors ask
Moxie BBB Franchising, answered from the filing
Moxie BBB Franchising is run by its three founders — Jamie Dunn, Jennifer Patterson, and Victor Oliveti — all listed as directors, putting purchasing decisions for this 25-location system in a small, founder-led headquarters team.
The FDD requires none of the systems it names. Item 11 lists Facebook, Instagram, LinkedIn, TikTok, and Twitter (by X) — all social channels, not point-of-sale or operational software — with no contractual requirement attached to any of them.
25 locations as of the 2025 FDD — 20 franchised and 5 company-owned — with unit count up 17.6% year over year, among the faster-growing systems in this batch. New Jersey (14) is by far the largest concentration by mapped operator count.
Moxie BBB runs an approved-supplier list: proprietary products, the Signature Build Out Package, and the Get Moxified hair-and-beauty line must come from the franchisor or its designated suppliers, while non-proprietary items can come from an approved list or meet franchisor specifications. Franchisees may propose suppliers for approval.
Item 17's one specific condition on record: a general release at renewal doesn't apply to liability under the Maryland Franchise Registration and Disclosure Law. With unit count up 17.6% year over year, new-site openings are the more useful timing signal here.
The full FDD is embedded in the viewer below. It was filed with state franchise regulators in 2025; Item 11 covers the named social platforms and Item 8 covers supplier approval.
Source
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Operator footprint
Who runs the locations
31 operators run 44 mapped locations. 3 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit28
2–9 units3
Top states by locations
| NJ | 14 |
|---|---|
| GA | 2 |
| FL | 2 |
| NY | 1 |
| SC | 1 |
Related Personal services brands
Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.