Moves Managed Services

The vendor opportunity at Moves Managed Services

Moves Managed Services operates 32 company-owned locations, all under direct HQ control. No franchised units are reported in the 2025 FDD, meaning the entire system is a single-entity buyer. For a software vendor, that means one decision-making node rather than a dispersed network of franchisees. The addressable market is small but concentrated: 32 sites in the health services vertical, headquartered in North Carolina.

The brand charges a 20% royalty on gross revenue and signs franchisees to 10-year initial terms. While the unit count is modest, the royalty rate signals a high-touch, service-heavy operating model — one that likely depends on scheduling, billing, and compliance software. No average unit volume is disclosed, so vendors will need to size the revenue opportunity through direct discovery.

Who controls software purchasing

The 2025 FDD names two executives in Item 1: David Hoe, Chief Executive Officer and Co-Founder, and Dr. Ginger Templeton, Chief Operating Officer. There is no CIO, CTO, or VP of Technology listed. In a 32-unit, founder-led company, software purchasing authority almost certainly rests with these two individuals. Vendors should prepare to engage Hoe and Templeton directly, framing value in operational and clinical terms rather than IT-speak.

No parent company is on file; Moves Managed Services appears independently owned. That keeps the buying chain short. There is no multi-unit operator layer to navigate — the operator footprint shows just one mapped operator running a single location, reinforcing that all procurement runs through HQ.

Mandated and current tech stack

The 2025 FDD does not capture any mandated or recommended technology systems. No POS vendor, no practice management platform, no scheduling tool, no billing system is named. This absence is itself a signal: either the brand has not standardized its tech stack, or it considers technology choices outside the scope of franchise disclosure. Either way, vendors face no disclosed incumbent. The field is open for a first-mover to establish a system-wide standard.

Given the health services vertical, likely operational needs include patient scheduling, electronic health records, billing and claims, and compliance tracking. But without FDD confirmation, vendors must validate these assumptions in conversation with HQ.

Procurement, renewals, and timing

Item 8 of the FDD — the procurement section — contains no extract in the available data. That means we cannot confirm whether Moves Managed Services uses designated suppliers, approved supplier lists, or an open procurement model. Vendors should approach HQ prepared to explain their procurement onboarding process and to justify why a direct relationship makes sense.

Item 17 provides a clearer signal on timing. Initial franchise agreements run 10 years. Franchisees in good standing can renew for successive 5-year terms by giving written notice, signing the then-current agreement, paying then-current fees (except the initial franchise fee), signing a general release, and completing any required training. These renewal windows — every 5 years after the initial term — are natural moments when operators and HQ may reevaluate software contracts. For a vendor, aligning a pitch with a renewal cycle or a system-wide refresh initiative could improve the odds of adoption.

How to read the Moves Managed Services FDD

The full 2025 FDD is embedded below. It is the single best source for understanding the legal and operational constraints that shape software purchasing at this brand. Pay closest attention to Item 1 (executives), Item 8 (procurement restrictions), and Item 17 (renewal conditions). Because no tech stack is disclosed, the FDD won’t tell you what they use — but it will tell you who decides and under what rules.

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