FacebookMeta
Mandatory$30,000 per year on digital marketing, which includes search engine optimization on your website, pay-per-click advertising on Google, and developing and maintaining a presence on Facebook, LinkedIn,
From the filings
+300% units YoYHQ-led decisions
Mosquito Sheriff Franchising
Home servicesSoftware purchasing at Mosquito Sheriff Franchising is controlled by CEO & Founder Patrice Rice and VP Operations Brian Martin at the Delaware headquarters. The franchise mandates Pocomos Sales Program, proprietary routing software, and QuickBooks. With 5 total units and 300% year-over-year growth, the addressable market is small but expanding.
For software vendors selling into US franchise brands.
Live signals
Total units
5
4 franchised
Unit growth YoY
+300%
vs prior filing
AUV
—
Item 19, 2024
Royalty
10%
of gross sales
Ad fund
—
national + local
Initial fee
$40K
per unit
Investment range
$102K–$105K
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Item 19
No claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing. It is a floor, not a total — the filing discloses one of the two headline fees.
10%+of gross sales (FY2024)
15% reference
Mandated & recommended tech
The systems vendors compete with
5 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
InstagramMeta
Mandatorydigital marketing, which includes search engine optimization on your website, pay-per-click advertising on Google, and developing and maintaining a presence on Facebook, LinkedIn, Instagram and Twitte
LinkedInLinkedIn
Mandatoryr year on digital marketing, which includes search engine optimization on your website, pay-per-click advertising on Google, and developing and maintaining a presence on Facebook, LinkedIn, Instagram
QuickBooksIntuit
Mandatoryor a more recent version installed and operating and the web-based resource center software, and the Pocomos Sales Program will be installed on the Tablet. You must also maintain QuickBooks Accounting
TwitterX
Mandatorying, which includes search engine optimization on your website, pay-per-click advertising on Google, and developing and maintaining a presence on Facebook, LinkedIn, Instagram and Twitter. You are req
Franchisor behaviours
What the franchisor requires
23 requirements the franchisor states in this filing, each in its own words; 5 explicit no's; 6 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesItem 11
You must also maintain QuickBooks Accounting software for the purpose of reporting required data to us ("Software").
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We have the right to independently access your business-related electronic information and sales data through the Pocomos Sales Program, currently, another approved supplier, or other proprietary data management and intranet system that we develop, and to collect and use your electronic information and data in any…
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Franchisee shall maintain for at least three (3) fiscal years from their preparation complete financial records for the operation of the Franchised Business in accordance with generally accepted accounting principles and must provide Franchisor, at Franchisor’s request, with periodic sales reports signed by…
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
Currently, we are an Approved Supplier (and the only Approved Supplier) for the following items: customized website, tools & equipment, treatment product inventory, vehicle wrap and custom outfitted starter kit, including yard signs, door hangers, flyers, brochures, business cards, and other opening marketing…
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 11
We may change the designated suppliers for Computer System components occasionally on written notice to you.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
1110Item 8
For our fiscal year ending December 31, 2023, we derived $1,110.00 in revenue from suppliers for purchases of approved products by our franchisees.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We may derive revenue from your purchases or leases of Required Items from our approved suppliers and distributors.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
50Item 8
We estimate that the purchase of these Required Items from us or our designated or approved sources, or those meeting our standards and specifications, will be approximately 50% to 75% of both your total cost to establish a Franchised Business and 50% to 75% of your total cost of operating a Franchised Business (not…
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Franchisee hereby acknowledges that all telephone numbers, facsimile numbers, email addresses, domain names, social media pages, and customer information used in the operation of the Franchised Business constitute assets of the Franchised Business; and upon termination or expiration of this Agreement, Franchisee…
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Franchisor may conduct operational audits of Franchisee’s Franchised Business any time within normal business hours, to ensure Franchisee is operating its Franchised Business in compliance with the terms of the Manual and System standards.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
Franchisor shall have the right to add to, and otherwise modify, the Manual from time to time to reflect changes in authorized Products and Services, business image or the operation of the Franchised Business.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 12
We must approve such location.
Marketing
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
We require that you spend at least $30,000 per year on digital marketing, which includes search engine optimization on your website, pay-per-click advertising on Google, and developing and maintaining a presence on Facebook, LinkedIn, Instagram and Twitter.
Operations
Must the franchisee buy products from a designated distributor?
YesFranchise agreement
Franchisee must purchase all Approved Products, services, equipment, tools, inventory, supplies and computer hardware, and the Dispatch Routing Software, from Franchisor's designated suppliers, manufacturers and distributors.
Must equipment be purchased from designated or approved suppliers?
YesFranchise agreement
Franchisee must purchase all Approved Products, services, equipment, tools, inventory, supplies and computer hardware, and the Dispatch Routing Software, from Franchisor's designated suppliers, manufacturers and distributors.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesFranchise agreement
Franchisor’s designated credit card processing company will be the only approved supplier of credit card processing services for the Franchise System.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
Unless otherwise approved by us, all payments to Franchisor must be made by Electronic Funds Transfer.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
ITEM 15 OBLIGATION TO PARTICIPATE IN THE ACTUAL OPERATION OF THE FRANCHISE BUSINESS If you are an individual, you must directly supervise the Franchised Business at your franchised location and manage the quality control of the Approved Services and Approved Products provided by your Franchised Business.
Must employees wear uniforms specified by the franchisor?
YesFranchise agreement
Only advertising and promotional materials, services, equipment, tools, inventory, products, vehicle and other signage, supplies, answering service, credit card processing, and uniforms supplied by Franchisor or its designated suppliers and that meets Franchisor's standards and specifications shall be used at the…
Point of sale
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesFranchise agreement
Franchisor may also maintain independent access to the Computer System and point-of-sales system for the Franchised Business in order to inspect the business records of the Franchised Business.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesFranchise agreement
Franchisee shall utilize Franchisor's required software, proprietary database management and intranet system as the exclusive means for tracking and maintaining customer, vendor, and lead information, and for such other uses as prescribed by Franchisor periodically in the Manual, in Franchisor's sole discretion.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
Subsequent and refresher trainings may require a fee.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
Franchisee is required to attend the conference a minimum of every other year.
The filing answers no to 5 questions
- Can a franchisee propose a new supplier for the franchisor's approval?Item 8
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Franchise agreement
- Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Item 11
- Is a minimum grand opening advertising spend required?Item 11
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
- 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
- Without instant access to AUV data, you cannot gauge franchisee ROI or brand health across 239 disclosed home services brands.Seeing median AUV of $661,803.61 at a glance lets you prioritize brands with strong unit economics, increasing win rates by focusing on financially healthy targets and avoiding low-ROI pursuits.
- With median unit growth of only 2.62% YoY across 323 disclosed brands, you need to find the outliers poised for expansion before they hit the market.Using growth signals to identify high-velocity brands lets you engage them during expansion phases, capturing deals 2x faster than reactive competitors who wait for public announcements.
The vendor opportunity at Mosquito Sheriff
Mosquito Sheriff Franchising presents a nascent but rapidly growing opportunity for software vendors. The system reported 5 total units in its 2024 FDD—4 franchised locations and 1 company-owned unit—representing a 300% year-over-year unit growth rate. The footprint is geographically dispersed across five states and the District of Columbia: Virginia (1), Indiana (1), Maryland (1), Ohio (1), and DC (1). All 7 mapped operators are single-unit owners; no multi-unit operators exist yet. For a vendor, this means a concentrated sales motion targeting a single decision-making hub at HQ, with a small number of end-user locations to support.
The home services segment, particularly pest control and mosquito treatment, is operationally intensive. Routing, scheduling, and field service management are critical. The mandated tech stack already covers several of these functions, but gaps may exist as the system scales from 5 units toward a larger footprint. The absence of a parent company suggests independent ownership, which often correlates with lean HQ teams and a pragmatic approach to vendor evaluation.
Who controls software purchasing
Software purchasing authority sits with the two named executives in the FDD: Patrice Rice, CEO & Founder, and Brian Martin, Vice President Operations. In a system of this size, both individuals are likely directly involved in evaluating, selecting, and approving any technology that touches franchise operations. There is no CIO, CTO, or dedicated IT procurement role on file. Vendors should prepare for a direct conversation with the founder and the operations lead, focusing on operational ROI and ease of deployment across a small but growing unit base.
The HQ is located in Delaware. With no multi-unit franchisees, there is no secondary buying center at the operator level. All technology decisions appear to flow through the franchisor. This centralized model simplifies the sales process but also means the bar for adoption is high—the CEO and VP Operations must be convinced that any new software integrates with or improves upon the existing mandated stack.
Mandated and current tech stack
The 2024 FDD mandates three specific technology systems. First, the Pocomos Sales Program is required for sales operations. Second, a proprietary routing software is mandated for field service logistics. Third, QuickBooks Accounting Software by Intuit Inc. is the required financial management system. These mandates cover sales, routing, and accounting, forming the operational backbone of the franchise.
Notable absences from the mandated list include a named CRM beyond the sales program, a formal HR or payroll platform, a marketing automation tool, or a customer communication system. Whether these functions are handled within the proprietary routing software, manually, or through non-mandated tools is not disclosed. Vendors offering complementary solutions in these areas may find an opening, provided they can demonstrate seamless integration with QuickBooks and the proprietary routing system.
Procurement, renewals, and timing
Procurement mechanics are opaque in the available data. Item 8 of the FDD, which typically discloses whether the franchisor acts as a designated supplier, requires use of approved suppliers, or allows open purchasing, did not yield an extract. Without this signal, vendors must assume a range of possibilities—from a tightly controlled, HQ-mandated purchasing model to a more permissive environment where franchisees have some discretion.
Contract renewal windows are similarly unknown. The initial franchise term length and Item 17 renewal conditions were not extracted from the 2024 FDD. However, the 300% unit growth rate suggests that new franchise agreements are being signed actively. Each new unit represents a greenfield software opportunity, potentially with onboarding timelines tied to the franchisee's opening schedule. Vendors should monitor new unit openings as the primary trigger for software evaluation cycles.
How to read the Mosquito Sheriff FDD
The Franchise Disclosure Document is the single most important research asset for any vendor evaluating a franchise prospect. It contains the legal and operational blueprint of the system, including Item 11 (franchisor's assistance, advertising, computer systems, and training), which is where the mandated tech stack lives. Item 8 details purchasing restrictions, and Item 17 covers renewal, termination, and transfer conditions. The Mosquito Sheriff FDD was filed with state franchise regulators in 2024 and is embedded below for your review.
For a vendor building a go-to-market case, focus on the tension between the current mandated stack and the operational needs of a system scaling rapidly. The centralized decision-making under Patrice Rice and Brian Martin means a single successful conversation can unlock the entire system. For a ranked target list of franchise systems matched to your software category, FranCloud can help.
Questions vendors ask
Mosquito Sheriff Franchising, answered from the filing
The buying center is small. CEO & Founder Patrice Rice and VP Operations Brian Martin are the executives on file and likely control all technology decisions from the Delaware headquarters.
The 2024 FDD mandates three systems: Pocomos Sales Program for sales, proprietary routing software for operations, and QuickBooks Accounting Software by Intuit Inc. for financials.
The system has 5 total units: 4 franchised and 1 company-owned. Units are located in Virginia, Indiana, Maryland, Ohio, and Washington, DC.
The procurement model is not disclosed in the most recent FDD. Item 8 signals regarding designated or approved suppliers were not available for extraction.
Renewal terms and initial contract lengths are not disclosed in the 2024 FDD. With 300% recent unit growth, new location openings may create immediate software needs.
The FDD was filed with state franchise regulators in 2024. You can read the full document using the embedded PDF viewer below.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Mosquito Sheriff Franchising files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
7 operators run 7 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit7
Top states by locations
| VA | 1 |
|---|---|
| IN | 1 |
| MD | 1 |
| OH | 1 |
| DC | 1 |
Related Home services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.