The vendor opportunity at Modern Market Eatery
Modern Market Eatery is a quick-service restaurant concept headquartered in Colorado, operating 25 company-owned locations. The brand reported an average unit volume (AUV) of $2,418,158 in its 2024 Franchise Disclosure Document. For software vendors, the addressable market is exactly those 25 units — no franchised locations exist yet, and year-over-year unit growth is not disclosed. The parent entity is ModMarket, LLC, and the brand’s ownership group includes members Bill Allen and Dustin Beck alongside the executive team.
The absence of franchised units means every technology decision flows through a single, centralized buyer: the corporate headquarters. This is a small but potentially high-value account for vendors offering operational, financial, or guest-experience platforms that can demonstrate ROI against a $2.4 million AUV baseline.
Who controls software purchasing
The 2024 FDD identifies Robert McColgan as Chief Executive Officer, Robin Robison as Chief Operating Officer, and Chris Cheek as Chief Development Officer. No chief information officer, chief technology officer, or VP of IT is listed. In a 25-unit, company-owned chain, software evaluation and purchasing authority likely sits with the CEO and COO, possibly with input from the development officer if the tool touches site selection, construction, or franchise sales infrastructure.
Vendors should prepare to engage McColgan or Robison directly. The organizational structure is lean, and there is no field-operator layer to navigate — no multi-unit operators are mapped in our corpus. This is a pure HQ sale.
Mandated and current tech stack
The 2024 FDD does not mandate or recommend any specific technology systems. No POS provider, online ordering platform, loyalty vendor, payroll system, or back-office software is named. This is a blank-slate environment from a compliance standpoint. The brand may already use commercial tools, but those choices are not disclosed in the franchise disclosure document.
For a vendor, this means there is no incumbent protected by a franchise-wide mandate. The sales conversation starts with discovery: what does the HQ team currently use, and where do they feel pain? Given the AUV and the quick-service format, likely needs include kitchen display systems, inventory management, labor scheduling, and a digital ordering stack — but none of this is confirmed in the FDD.
Procurement, renewals, and timing
Item 8 of the FDD, which typically outlines procurement restrictions and designated suppliers, did not yield an extract in our analysis. The brand’s procurement model — whether it requires purchases from specific vendors, maintains an approved-supplier list, or allows open purchasing — is not publicly disclosed. Vendors should assume they will need to justify their solution on merit and price without a mandated opening.
Franchise agreement renewals occur at the 10-year mark, provided the franchisor is still operating in the geographic market and the franchisee is in good standing. However, with no franchised units currently, renewal cycles are not a near-term trigger for software displacement. The more relevant timing signal is any HQ-led initiative — a new unit opening push, a brand refresh, or a leadership change — that could prompt a technology evaluation.
How to read the Modern Market Eatery FDD
The 2024 FDD is embedded below. It is the primary source for the facts on this page: unit count, AUV, royalty rate (5%), initial term (10 years), executive names, and the absence of technology mandates. When reading, pay attention to Item 11 (franchisor’s obligations) and Item 8 (procurement restrictions) for any updates that may appear in future filings. The document is filed with state franchise regulators and represents the brand’s current legal disclosure to prospective franchisees — but for software vendors, it doubles as a concise buyer-intelligence brief.
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