+10.099% units YoYHQ-led decisions

Qdoba Restaurant

Quick service restaurant

Software purchasing at Qdoba Restaurant is controlled at the corporate level, with Chief Information Officer Eric Rosenzweig named in the 2023 FDD. The system already mandates a specific point-of-sale platform and a proprietary training system. With 733 total units—447 franchised and 286 company-owned—and 10% year-over-year unit growth, the addressable market for complementary technology is substantial.

Mandated & recommended tech

The systems vendors compete with

2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.

Qdoba point-of-sale software
Mandatory
POSItem 11

point-of-sale software that Qdoba describes

Qdoba Training System
Mandatory
Proprietary systemItem 11

we make the Manuals available to you through the Qdoba Training System

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.

Sales LeaderGrowth 500 999

HQ committee: CEO/President + VP Ops + IT/CIO + Franchise + procurement involved.

VP SalesHead of SalesCROSales Director
  1. 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
  2. 82.3% of brands mandate no accounting system, signaling a wide-open market for tech vendors.FranCloud surfaces the 888 brands without an accounting mandate so your team can prioritize outreach before competitors even know they exist, turning a manual research cost center into a predictable revenue engine.
  3. Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.

Live signals

Total units
733
447 franchised
Unit growth YoY
+10.099%
vs prior filing
AUV
$1.50M
Item 19, 2023
Royalty
5%
of gross sales
Ad fund
1.75%
national + local
Initial fee
$30K
per unit
Investment range
$489K–$1.18M
all-in, Item 7
Procurement
Approved supplier
from the filing

The vendor opportunity at Qdoba

Qdoba Restaurant operates 733 total units, with 447 franchised and 286 company-owned locations. The brand posted 10.1% year-over-year unit growth in its 2023 FDD, signaling an expanding footprint. Average unit volume sits at $1,497,754, and franchisees pay a 5.0% royalty. For software vendors, this represents a mid-market quick-service restaurant chain with a mix of corporate and franchisee-operated stores, all of which must comply with corporate technology mandates.

Who controls software purchasing

The 2023 FDD identifies Eric Rosenzweig as Chief Information Officer. As the named technology executive, Rosenzweig is the most likely point of contact for enterprise software evaluations. Other C-suite officers include John C. Cywinski (CEO), Mel Tucker (CFO), Eric Williams (COO), and James D. Sullivan (Chief Development Officer). Because the franchisor mandates specific technology systems, purchasing authority is concentrated at headquarters rather than distributed across multi-unit operators. No multi-unit operator data is available in our corpus, reinforcing the HQ-centric buying model.

Mandated and current tech stack

Qdoba mandates two systems: its own point-of-sale software and the Qdoba Training System. The FDD does not name third-party vendors for these platforms, describing them as proprietary Qdoba solutions. No other recommended or mandated technology—such as inventory management, labor scheduling, or loyalty platforms—is disclosed in the 2023 filing. Vendors offering adjacent solutions should be prepared to integrate with or complement the mandated POS, as franchisees cannot substitute it.

Procurement, renewals, and timing

The FDD does not include an Item 8 procurement extract, so the specific supplier designation model (designated, approved, or open) is not disclosed. Given the mandated POS and training system, the procurement environment likely skews toward corporate control. The initial franchise term is 10 years. Renewals are permitted for an additional 10-year term if the franchisee is not in default, remodels the restaurant, and meets other undisclosed conditions. These decade-long cycles may create natural windows for technology re-evaluation, though no specific contract end dates are published.

How to read the Qdoba FDD

The 2023 Qdoba Franchise Disclosure Document is embedded below. It contains the legal and operational disclosures required by state franchise regulators, including the Item 1 executive roster, Item 11 technology mandates, and Item 17 renewal terms referenced throughout this page. Review the full document to verify unit counts, financial performance representations, and any additional supplier requirements not summarized here. For a ranked target list of franchise brands matched to your software category, contact FranCloud.

Questions vendors ask

Qdoba Restaurant, answered from the filing

The 2023 FDD lists Eric Rosenzweig as Chief Information Officer, making him the likely technology buyer. Other C-suite executives include the CEO, CFO, COO, and Chief Development Officer.
Qdoba mandates its own point-of-sale software and a proprietary Qdoba Training System. No other mandated or recommended technology vendors are disclosed in the 2023 FDD.
Qdoba has 733 total US locations, comprising 447 franchised units and 286 company-owned units, according to the 2023 FDD.
The 2023 FDD does not include an Item 8 procurement extract, so the designated versus approved supplier model is not disclosed. Assume a corporate-controlled purchasing environment given the mandated tech stack.
The initial franchise term is 10 years. Renewals are available for an additional 10-year term, conditioned on not being in default, remodeling, and meeting other requirements, suggesting potential re-evaluation points at decade intervals.
The 2023 Qdoba FDD was filed with state franchise regulators. You can read the full document in the embedded PDF viewer below for detailed legal and operational disclosures.
Source

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Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.