+13.636% units YoYHQ-led decisions

Mobility City Holdings

Health services

Software purchasing decisions at Mobility City Holdings appear to flow through a small HQ team led by President Diane Baratta and COO Vincent L. Baratta. The franchisor mandates several specific technology platforms for its 50 franchised locations, including QuickBooks and Method. With 51 total units and 13.6% year-over-year unit growth, the addressable market is modest but expanding.

Live signals

Total units
51
50 franchised
Unit growth YoY
+13.636%
vs prior filing
AUV
Item 19, 2026
Royalty
7%
of gross sales
Ad fund
1%
national + local
Initial fee
$48K
per unit
Investment range
$240K–$540K
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

8%of gross sales (FY2026)

Ongoing fees: 8% of gross sales (FY2026)Royalty 7%, Ad fund 1%. Total 8% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 7%Ad fund 1%

Mandated & recommended tech

The systems vendors compete with

2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

Choice Local
Mandatory
MarketingItem 11

ndor a fee to be used toward the establishment and maintenance of your online presence during the six week period prior to the opening of your Main Showroom. Our designated vendor Choice Local current

QuickBooks
Mandatory
AccountingItem 11

Computer System You must purchase, license and use the computer, point of sale, CRM, business management, and ordering systems that we designate. We currently require that you use QuickBooks and Metho

Google Ads
MarketingItem 6

ards and specifications. Currently, we require that you conduct ongoing marketing activities such as (1) newspaper advertisements; (2) calling national accounts; (3) maintaining a Google Ads campaign;

Google Business Profile
MarketingItem 11

Launch Plan, which we may modify as we deem appropriate. Type of Marketing Coordinator Initiation of Marketing Activity Google Ad Words & Choice Local 6 weeks before Main Showroom Google My Business O

QuickBooks Online
AccountingItem 11

ards 0.5 Boca Raton, FL Opening Order & Products in Method 1 Boca Raton, FL Lunch & Learn with Vinny & Diane 1 Boca Raton, FL Monthly Reporting Timing & Tactics 0.5 Boca Raton, FL QBO Onboarding & Acc

The vendor opportunity at Mobility City

Mobility City Holdings operates 51 total units—50 franchised and one company-owned—in the health services segment. The most recent FDD (2026) reports year-over-year unit growth of 13.636%, signaling a franchise system in active expansion mode. For software vendors, the immediate addressable market is 51 locations, with new units adding incremental opportunity each year. The franchisor charges a 7.0% royalty and signs franchisees to 10-year initial terms. Average unit volume is not disclosed in the FDD.

Who controls software purchasing

HQ exerts clear control over technology decisions. The FDD lists Diane Baratta as Director and President, Vincent L. Baratta as Chief Operating Officer, and Charles Lewis as Vice President of National Accounts. Ben Fretti (Director of Operations) and Craig Kreakie (Senior Vice President of Operations) round out the operations leadership. This small, centralized team is the likely buying center for any software that touches franchisee operations, marketing, or financial reporting. No multi-unit operators are mapped in our corpus, which further concentrates purchasing authority at the franchisor level.

Mandated and current tech stack

The FDD names several mandated technology vendors. Choice Local and Digital Resource appear to cover marketing or local presence management. Method and QuickBooks by Intuit are mandated for operational and financial workflows. Avachado is also listed, though the FDD does not specify whether it is mandated or recommended. No point-of-sale system is disclosed. Vendors selling adjacent tools—such as POS, scheduling, or specialized health-services platforms—should expect to displace or integrate with this existing stack.

Procurement, renewals, and timing

Item 8 of the FDD does not provide a public extract detailing procurement obligations. The presence of multiple mandated vendors, however, strongly suggests a designated-supplier model rather than an open procurement process. Renewal terms require franchisees to give 180 days' written notice, sign the then-current franchise agreement, pay a renewal fee, and remodel showrooms to current standards. Owners must also personally guarantee the renewal agreement. These 10-year cycles, combined with ongoing unit growth, create periodic windows for technology evaluation—both at renewal and when new locations open.

How to read the Mobility City FDD

The full 2026 Franchise Disclosure Document is embedded below. Review Item 1 for executive names and ownership structure (no parent company is on file; the brand appears independently owned). Item 11 lists the franchisor's obligations, including mandated technology. Item 17 details renewal conditions and the 10-year term. Because no operator footprint data is available in our corpus, the FDD remains the primary source for verifying unit counts, growth rates, and any supplier restrictions. For a ranked target list of franchise systems matched to your software category, FranCloud can help.

Questions vendors ask

Mobility City Holdings, answered from the filing

The buying center likely includes Diane Baratta (Director/President), Vincent L. Baratta (COO), and Charles Lewis (VP of National Accounts). The franchisor mandates several core systems, indicating centralized procurement control.
The FDD mandates Choice Local, Digital Resource, Method, and QuickBooks by Intuit. Avachado is also named as a recommended or mandated system. No specific POS vendor is disclosed.
There are 51 total units: 50 franchised and 1 company-owned. The brand operates in the health services segment and grew units by 13.6% year-over-year.
The FDD does not provide a specific extract for Item 8 procurement obligations. The presence of multiple mandated vendors suggests a designated-supplier model for core operational and marketing technology.
Franchise agreements run for 10 years. Renewal requires 180 days' written notice and signing the then-current agreement. With 13.6% recent unit growth, new location openings may create additional entry points.
The 2026 FDD is filed with state franchise regulators. You can read the full document in the embedded PDF viewer below to verify mandates, executive names, and unit counts directly from the source.
Source

Read the filing itself

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Mobility City Holdings2026 FDDView only
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Operator footprint

Who runs the locations

56 operators run 56 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit56

Top states by locations

FL8
CA7
TX7
OH2
NY2

Related Health services brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.