Booking, POS and Reporting System
MandatoryBooking, POS and Reporting System
HQ-led decisions
MiniLuxe
Personal servicesSoftware purchasing at MiniLuxe is tightly controlled by the franchisor, with a mandated tech stack centered on Zenoti. The brand operates 22 total units—21 company-owned and just 1 franchised—making the addressable market for third-party vendors extremely narrow. The most recent FDD lists C-suite executives including a Chief Commercial Officer, signaling centralized decision-making at the Massachusetts headquarters.
Mandated & recommended tech
The systems vendors compete with
4 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.
MiniLuxe Computer System
MandatoryYou must purchase from us the hardware and software for your computer system.
Software Provider
MandatoryWe have an agreement with the Software Provider to provide all of the computer hardware and software that we require you to use.
ZenotiZenoti, Inc.
MandatoryBridgette Barbato will be providing training on client service, client survey feedback, Zenoti, and other operating procedures.
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
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Live signals
Total units
22
1 franchised
Unit growth YoY
—
vs prior filing
AUV
—
Item 19, 2025
Royalty
6%
of gross sales
Ad fund
1%
national + local
Initial fee
$50K
per unit
Investment range
$548K–$975K
all-in, Item 7
Procurement
Franchisor controlled
from the filing
The vendor opportunity at MiniLuxe
MiniLuxe presents a highly concentrated sales target for software vendors. The brand operates just 22 total units, and 21 of those are company-owned. With only a single franchised location, the total addressable market is minuscule compared to larger franchise systems. The upside for a vendor lies in the fact that the entire chain is essentially a corporate entity, meaning a successful pitch to headquarters could capture nearly 100% of the system in one deal. The most recent Franchise Disclosure Document (FDD) was filed in 2025, providing the latest regulatory snapshot of the business.
Who controls software purchasing
Decision-making authority rests firmly at the corporate level. The FDD’s Item 1 lists Anthony Tjan as Chief Executive Officer and Elizabeth Lorber as Chief Commercial Officer. Lanchi Venator serves as Chief Financial Officer. For a software vendor, the Chief Commercial Officer or CEO are the most logical entry points for a pitch, given the centralized structure and the absence of a large franchisee base that might otherwise influence technology choices. There are no multi-unit operators mapped in our corpus, reinforcing that all purchasing power sits with the franchisor.
Mandated and current tech stack
MiniLuxe imposes a strict technology mandate on its system. The FDD explicitly requires franchisees to use a Booking, POS and Reporting System, the MiniLuxe Computer System, and a designated Software Provider. The named vendor for the core operational platform is Zenoti by Zenoti, Inc., which is mandated. This means any new software vendor must either integrate with Zenoti or displace a deeply embedded, mandated system—a high bar. The specific functions covered by the unnamed Software Provider are not detailed in the available extracts.
Procurement, renewals, and timing
The initial franchise agreement term is 10 years, with a royalty rate of 6.0% on gross revenues. The Item 17 renewal conditions allow a franchisee to obtain two additional terms of five years each, provided they give written notice between 6 and 12 months before expiration, execute the then-current franchise agreement, and meet other conditions including a general release and potential remodeling. These renewal windows, tied to the original 10-year term, represent the most predictable moments when a franchisee might be compelled to adopt new technology to comply with updated system standards. However, with only one franchised unit, the practical impact of these renewal cycles is negligible; the corporate calendar is what matters.
How to read the MiniLuxe FDD
The MiniLuxe FDD is a legal document filed with state franchise regulators. It contains critical details for vendors, including the Item 11 technology mandates and Item 1 executive roster cited here. The average unit volume (AUV) is not disclosed in the most recent FDD, and the specific procurement restrictions from Item 8 were not available in our extract. For vendors, the key takeaway is a small, centrally controlled chain where the tech stack is already prescribed. To see a ranked list of franchise systems that match your ideal customer profile, talk to FranCloud.
Questions vendors ask
MiniLuxe, answered from the filing
The FDD lists Anthony Tjan (CEO) and Elizabeth Lorber (Chief Commercial Officer) as key executives. Given the mandated tech stack, purchasing decisions appear centralized at the C-suite level in Massachusetts.
MiniLuxe mandates a Booking, POS and Reporting System, the MiniLuxe Computer System, an unnamed Software Provider, and Zenoti by Zenoti, Inc. for its operations.
There are 22 total units, consisting of 21 company-owned locations and 1 franchised location. This is a very small, predominantly corporate-owned personal services chain.
The specific procurement restrictions from Item 8 were not extracted in our corpus. Given the multiple mandated systems, the model likely requires purchasing from designated suppliers.
The initial franchise term is 10 years, with two 5-year renewal options. Renewal requires 6-12 months' written notice, creating potential windows for re-evaluation tied to these timelines.
The MiniLuxe FDD was filed with state franchise regulators in 2025. You can read the full document using the embedded PDF viewer below.
Source
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Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.