approved point-of-sale/appointment booking and tracking software, such as Zenoti (or similar software that we designate and which we reserve the right to periodically change) and QuickBooks from us. W
From the filings
MiniLuxe
Personal servicesMiniLuxe operates 22 personal-services studios out of Massachusetts, 21 of them company-owned and 1 franchised, putting most software decisions at headquarters. The 2025 FDD mandates QuickBooks and Zenoti, and a five-person executive team runs the brand. This is a corporate-controlled account with two confirmed system mandates already in place.
For software vendors selling into US franchise brands.
Live signals
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
7%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
computer hardware and software from us or a required software vendor. You must purchase a license to use the spa services software that we require. We currently require you to use Zenoti Spa Software
ncerning the use of social media. You may not establish or maintain a separate website, register, or use any domain name/URL address, or use any other social media outlet, such as Facebook, Twitter, I
social media. You may not establish or maintain a separate website, register, or use any domain name/URL address, or use any other social media outlet, such as Facebook, Twitter, Instagram, TikTok or
ia. You may not establish or maintain a separate website, register, or use any domain name/URL address, or use any other social media outlet, such as Facebook, Twitter, Instagram, TikTok or any other
t, Section 8.1). Website You may not establish or maintain a separate website, register or use any domain name/URL address, or use any other social media outlet, such as Facebook, Twitter, or any othe
Franchisor behaviours
What the franchisor requires
27 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 4 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We must have the ability to electronically access your system, and we will have the right to retrieve and inspect any data and information from your computer system as we deem necessary.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
You also must submit to us, in the form prescribed by us, a profit and loss statement and 2025 MiniLuxe Franchise Disclosure Document B-10 Exhibit B- Franchise Agreement 10265145v4/42168-0003 balance sheet for your MiniLuxe Studio within 60 days after the end of each fiscal year (as defined by us from time to time).
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
Our parent, MLI, is the Designated Supplier for MiniLuxe Products.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
From time to time, we may modify the list of Designated Suppliers and/or Approved Suppliers, and you may not, after receipt of such modification in writing, order any Proprietary Products from a supplier who is no longer a Designated Supplier or order any Goods or Materials from a supplier who is no longer an…
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
During the fiscal year ended December 31, 2024, Franchisor generated $0 from the sale of MiniLuxe Products to franchisees.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We and our Affiliates, from time to time, may receive payments from suppliers or vendors (including Designated Suppliers and/or Approved Suppliers) on account of such suppliers’ dealings with you and other MiniLuxe franchisees, and we may use any amounts received without restriction and for any purpose we and our…
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
90Item 8
We estimate that your purchases or leases from Designated Suppliers and/or Approved Suppliers will represent approximately 90% of your total purchases in the establishment of your MiniLuxe Studio and 90% of your total purchases in your continuing operation of your MiniLuxe Studio.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
A charge reflecting the actual costs that we incur, including travel related expenses, video conferencing, product purchases, retention of third-party examination companies, and professional time, inspecting the proposed alternative Goods or Materials and the actual cost of testing the proposed Goods and Materials…
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you propose to purchase any Goods or Materials (that you are not required to purchase from us, a Designated Supplier, or an Approved Supplier) from a supplier that we have not previously approved, you must submit to us a written request for such approval or request the supplier to submit the request.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
You acknowledge and agree that you are not the owner of the Local MiniLuxe Number, or any other telephone number allocated or assigned to you by Franchisor.
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesItem 1
You will be obligated to comply with all applicable laws including the Payment Card Industry ( "PCI") Data Security Standard ("DSS").
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 11
We may conduct and/or retain third parties to conduct, as we deem advisable, inspections, interviews, and evaluations of the Studio and the products and services provided by you including hiring mystery shoppers, interviewing customers, and speaking with your employees (Franchise Agreement, Section 12(K)).
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 14
We may revise the contents of the Manuals, and you must comply with each new or changed standard.
Must the franchisor approve the franchisee's site or location before opening?
YesFranchise agreement
You must obtain our written consent of the location before you make any binding commitments related to the site.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You may not establish or maintain a separate website, register or use any domain name/URL address, or use any other social media outlet, such as Facebook, Twitter, or any other outlet, for or in connection with the Studio without our prior written approval (which we shall not be obligated to provide).
Is a minimum grand opening advertising spend required?
YesItem 11
You must spend between $20,000 and $30,000 on grand opening promotions and advertising, which will include a soft opening, during which you will provide complimentary services.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
You must spend the greater of $1,000 or 1% of your monthly Gross Sales on local promotion and advertising in your Protected Area.
Must the franchisee participate in a customer loyalty or rewards program?
YesItem 8
You must participate in and comply with the requirements of any loyalty or membership programs that we establish and/or require you to participate in.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must purchase, install, and use all equipment, fixtures, furnishings, equipment, decor, signs, and office supplies as we may reasonably require, and as specified in the Manuals or other written materials.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must purchase Proprietary Products only from us, our Affiliates, or a third party designated and licensed by us to prepare and sell such products (“Designated Suppliers”) and purchase all other goods, products, materials and supplies (collectively, “Goods”), as well as advertising materials, furniture, fixtures…
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
ITEM 6 OTHER FEES(1) Franchise Agreement Type of Fee Amount Date Due Remarks Royalty Fee(2) 6% of Gross Sales(3) Weekly on You must make all royalty payments to us Tuesday of by electronic funds transfer (“EFT”) or each week another method that we may periodically designate.
Must the franchisee participate in a gift card program?
YesFranchise agreement
You must participate in and honor the terms of any membership, discount, loyalty, or promotional program (including gift card, loyalty, and discount programs that are applicable to the MiniLuxe System as a whole, specific markets, or certain MiniLuxe Studios only) that we offer to the public on your behalf and shall…
People
Does the franchisor require minimum staffing levels or specific roles?
YesFranchise agreement
Your Studio must, at all times, be managed and staffed with at least one (1) individual who has successfully completed our Initial Training Program.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 5
You must purchase certain computer hardware and software, an approved point-of-sale/appointment booking and tracking software, such as Zenoti (or similar software that we designate and which we reserve the right to periodically change) and QuickBooks from us.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We must have the ability to electronically access your system, and we will have the right to retrieve and inspect any data and information from your computer system as we deem necessary.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We may provide additional training if we believe that you or your employees require additional training.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
We may require you and your personnel to attend and complete satisfactorily various training courses that we periodically choose to provide at the times and locations that we designate, as well as periodic conventions, regional meetings, and conferences that we specify including franchise meetings.
The filing answers no to 3 questions
- Is there a franchisee advisory council, association or committee?Item 11
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Franchise agreement
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
- With 298 active personal services brands, I can't see which ones are growing or have the tech gaps my product fills, so I waste weeks chasing the wrong targets.A rep burning 10 hours/week on manual research at $50/hr loses $26,000/year. FranCloud's fit_scoring and corpus_search surface high-fit brands in seconds, reclaiming that time for selling.
- 63.5% of personal services brands mandate no POS system, but I can't identify the 108 that do without digging through hundreds of FDDs.Manually reviewing one FDD takes 3+ hours. At 108 targets, that's 324 hours. FranCloud's tech_landscape reveals POS mandates instantly, turning a $16,200 research slog into a single query.
- 91.6% of brands don't mandate a CRM, but the 25 that do are hidden in static reports, delaying my outreach to high-intent prospects.Landing one CRM-displacing deal in this segment can yield $30k+ ARR. FranCloud's find_lookalikes pinpoints those 25 brands and their peers, accelerating pipeline by months.
The vendor opportunity at MiniLuxe
MiniLuxe is a personal-services franchise headquartered in Massachusetts, operating 22 studios as of its 2025 FDD — 21 company-owned and 1 franchised. The filing makes a financial performance representation, and royalty runs at 6% of sales over a 10-year initial term. With the corporate side controlling nearly the entire footprint, this is a headquarters-driven buying decision rather than a franchisee-by-franchisee one.
Who controls software purchasing
Item 2 names CEO Anthony Tjan, Chief Commercial Officer Elizabeth Lorber, CFO Lanchi Venator, General Manager of Fleet and Director of Studios Bridgette Barbato, and Director of Service Operations Donna Charloff. With 21 of 22 studios company-owned, this executive team is the buying center for any new vendor pitch. The filing's operator footprint separately counts 3 mapped operators across roughly 3 located units, split between Massachusetts and Delaware, none of them multi-unit.
Tech named in the FDD, and what is actually required
Item 5 mandates QuickBooks for accounting, and Item 8 mandates Zenoti for studio operations — both contractual requirements. Facebook, Instagram and TikTok appear in Item 8, and Twitter/X in Item 11, but none of the four carries a mandate; they are named in the filing without being required.
Procurement, renewals, and timing
Item 8 designates suppliers only: proprietary products must come from MiniLuxe, its affiliates, or a licensed third party, though a franchisee may propose an alternative supplier for approval. Item 17 allows two additional five-year renewal terms beyond the initial 10-year term, each requiring 12-to-6 months' notice, a then-current franchise agreement, a remodel commitment, a general release and a renewal fee.
How to read the MiniLuxe FDD
The 2025 FDD was filed with state franchise regulators. Use the embedded PDF viewer below to review Items 2, 5, 8, 11, 17 and 19 directly. Talk to FranCloud for a ranked list of similar targets.
Questions vendors ask
MiniLuxe, answered from the filing
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment MiniLuxe files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
3 operators run 3 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| MA | 1 |
|---|---|
| DE | 1 |
Related Personal services brands
Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.