From the filings

HQ-led decisions

MiniLuxe

Personal services

MiniLuxe operates 22 personal-services studios out of Massachusetts, 21 of them company-owned and 1 franchised, putting most software decisions at headquarters. The 2025 FDD mandates QuickBooks and Zenoti, and a five-person executive team runs the brand. This is a corporate-controlled account with two confirmed system mandates already in place.

For software vendors selling into US franchise brands.

Live signals

Total units
22
1 franchised
Unit growth YoY
vs prior filing
AUV
Item 19, 2025
Royalty
6%
of gross sales
Ad fund
1%
national + local
Initial fee
$50K
per unit
Investment range
$548K–$975K
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

7%of gross sales (FY2025)

Ongoing fees: 7% of gross sales (FY2025)Royalty 6%, Ad fund 1%. Total 7% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 6%Ad fund 1%

Mandated & recommended tech

The systems vendors compete with

2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

QuickBooksIntuit
Mandatory
AccountingItem 5

approved point-of-sale/appointment booking and tracking software, such as Zenoti (or similar software that we designate and which we reserve the right to periodically change) and QuickBooks from us. W

ZenotiZenoti
Mandatory
POSItem 8

computer hardware and software from us or a required software vendor. You must purchase a license to use the spa services software that we require. We currently require you to use Zenoti Spa Software

FacebookMeta
MarketingItem 8

ncerning the use of social media. You may not establish or maintain a separate website, register, or use any domain name/URL address, or use any other social media outlet, such as Facebook, Twitter, I

InstagramMeta
MarketingItem 8

social media. You may not establish or maintain a separate website, register, or use any domain name/URL address, or use any other social media outlet, such as Facebook, Twitter, Instagram, TikTok or

TikTokTikTok
MarketingItem 8

ia. You may not establish or maintain a separate website, register, or use any domain name/URL address, or use any other social media outlet, such as Facebook, Twitter, Instagram, TikTok or any other

TwitterX
MarketingItem 11

t, Section 8.1). Website You may not establish or maintain a separate website, register or use any domain name/URL address, or use any other social media outlet, such as Facebook, Twitter, or any othe

Franchisor behaviours

What the franchisor requires

27 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 4 questions the text does not settle, which is not a no.

Accounting

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

We must have the ability to electronically access your system, and we will have the right to retrieve and inspect any data and information from your computer system as we deem necessary.

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

You also must submit to us, in the form prescribed by us, a profit and loss statement and 2025 MiniLuxe Franchise Disclosure Document B-10 Exhibit B- Franchise Agreement 10265145v4/42168-0003 balance sheet for your MiniLuxe Studio within 60 days after the end of each fiscal year (as defined by us from time to time).

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

Our parent, MLI, is the Designated Supplier for MiniLuxe Products.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 8

From time to time, we may modify the list of Designated Suppliers and/or Approved Suppliers, and you may not, after receipt of such modification in writing, order any Proprietary Products from a supplier who is no longer a Designated Supplier or order any Goods or Materials from a supplier who is no longer an…

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

0

Item 8

During the fiscal year ended December 31, 2024, Franchisor generated $0 from the sale of MiniLuxe Products to franchisees.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

We and our Affiliates, from time to time, may receive payments from suppliers or vendors (including Designated Suppliers and/or Approved Suppliers) on account of such suppliers’ dealings with you and other MiniLuxe franchisees, and we may use any amounts received without restriction and for any purpose we and our…

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

90

Item 8

We estimate that your purchases or leases from Designated Suppliers and/or Approved Suppliers will represent approximately 90% of your total purchases in the establishment of your MiniLuxe Studio and 90% of your total purchases in your continuing operation of your MiniLuxe Studio.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 8

A charge reflecting the actual costs that we incur, including travel related expenses, video conferencing, product purchases, retention of third-party examination companies, and professional time, inspecting the proposed alternative Goods or Materials and the actual cost of testing the proposed Goods and Materials…

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If you propose to purchase any Goods or Materials (that you are not required to purchase from us, a Designated Supplier, or an Approved Supplier) from a supplier that we have not previously approved, you must submit to us a written request for such approval or request the supplier to submit the request.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

You acknowledge and agree that you are not the owner of the Local MiniLuxe Number, or any other telephone number allocated or assigned to you by Franchisor.

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Item 1

You will be obligated to comply with all applicable laws including the Payment Card Industry ( "PCI") Data Security Standard ("DSS").

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Item 11

We may conduct and/or retain third parties to conduct, as we deem advisable, inspections, interviews, and evaluations of the Studio and the products and services provided by you including hiring mystery shoppers, interviewing customers, and speaking with your employees (Franchise Agreement, Section 12(K)).

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 14

We may revise the contents of the Manuals, and you must comply with each new or changed standard.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Franchise agreement

You must obtain our written consent of the location before you make any binding commitments related to the site.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Item 11

You may not establish or maintain a separate website, register or use any domain name/URL address, or use any other social media outlet, such as Facebook, Twitter, or any other outlet, for or in connection with the Studio without our prior written approval (which we shall not be obligated to provide).

Is a minimum grand opening advertising spend required?

Yes

Item 11

You must spend between $20,000 and $30,000 on grand opening promotions and advertising, which will include a soft opening, during which you will provide complimentary services.

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 11

You must spend the greater of $1,000 or 1% of your monthly Gross Sales on local promotion and advertising in your Protected Area.

Must the franchisee participate in a customer loyalty or rewards program?

Yes

Item 8

You must participate in and comply with the requirements of any loyalty or membership programs that we establish and/or require you to participate in.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

You must purchase, install, and use all equipment, fixtures, furnishings, equipment, decor, signs, and office supplies as we may reasonably require, and as specified in the Manuals or other written materials.

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

You must purchase Proprietary Products only from us, our Affiliates, or a third party designated and licensed by us to prepare and sell such products (“Designated Suppliers”) and purchase all other goods, products, materials and supplies (collectively, “Goods”), as well as advertising materials, furniture, fixtures…

Payments

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Item 6

ITEM 6 OTHER FEES(1) Franchise Agreement Type of Fee Amount Date Due Remarks Royalty Fee(2) 6% of Gross Sales(3) Weekly on You must make all royalty payments to us Tuesday of by electronic funds transfer (“EFT”) or each week another method that we may periodically designate.

Must the franchisee participate in a gift card program?

Yes

Franchise agreement

You must participate in and honor the terms of any membership, discount, loyalty, or promotional program (including gift card, loyalty, and discount programs that are applicable to the MiniLuxe System as a whole, specific markets, or certain MiniLuxe Studios only) that we offer to the public on your behalf and shall…

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Franchise agreement

Your Studio must, at all times, be managed and staffed with at least one (1) individual who has successfully completed our Initial Training Program.

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 5

You must purchase certain computer hardware and software, an approved point-of-sale/appointment booking and tracking software, such as Zenoti (or similar software that we designate and which we reserve the right to periodically change) and QuickBooks from us.

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We must have the ability to electronically access your system, and we will have the right to retrieve and inspect any data and information from your computer system as we deem necessary.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

We may provide additional training if we believe that you or your employees require additional training.

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Franchise agreement

We may require you and your personnel to attend and complete satisfactorily various training courses that we periodically choose to provide at the times and locations that we designate, as well as periodic conventions, regional meetings, and conferences that we specify including franchise meetings.

The filing answers no to 3 questions
  • Is there a franchisee advisory council, association or committee?Item 11
  • Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Franchise agreement
  • Must the franchisee participate in a regional advertising cooperative when one exists?Item 11

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderEmerging 20 99

The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.

VP SalesHead of SalesCROSales Director
  1. With 298 active personal services brands, I can't see which ones are growing or have the tech gaps my product fills, so I waste weeks chasing the wrong targets.A rep burning 10 hours/week on manual research at $50/hr loses $26,000/year. FranCloud's fit_scoring and corpus_search surface high-fit brands in seconds, reclaiming that time for selling.
  2. 63.5% of personal services brands mandate no POS system, but I can't identify the 108 that do without digging through hundreds of FDDs.Manually reviewing one FDD takes 3+ hours. At 108 targets, that's 324 hours. FranCloud's tech_landscape reveals POS mandates instantly, turning a $16,200 research slog into a single query.
  3. 91.6% of brands don't mandate a CRM, but the 25 that do are hidden in static reports, delaying my outreach to high-intent prospects.Landing one CRM-displacing deal in this segment can yield $30k+ ARR. FranCloud's find_lookalikes pinpoints those 25 brands and their peers, accelerating pipeline by months.

The vendor opportunity at MiniLuxe

MiniLuxe is a personal-services franchise headquartered in Massachusetts, operating 22 studios as of its 2025 FDD — 21 company-owned and 1 franchised. The filing makes a financial performance representation, and royalty runs at 6% of sales over a 10-year initial term. With the corporate side controlling nearly the entire footprint, this is a headquarters-driven buying decision rather than a franchisee-by-franchisee one.

Who controls software purchasing

Item 2 names CEO Anthony Tjan, Chief Commercial Officer Elizabeth Lorber, CFO Lanchi Venator, General Manager of Fleet and Director of Studios Bridgette Barbato, and Director of Service Operations Donna Charloff. With 21 of 22 studios company-owned, this executive team is the buying center for any new vendor pitch. The filing's operator footprint separately counts 3 mapped operators across roughly 3 located units, split between Massachusetts and Delaware, none of them multi-unit.

Tech named in the FDD, and what is actually required

Item 5 mandates QuickBooks for accounting, and Item 8 mandates Zenoti for studio operations — both contractual requirements. Facebook, Instagram and TikTok appear in Item 8, and Twitter/X in Item 11, but none of the four carries a mandate; they are named in the filing without being required.

Procurement, renewals, and timing

Item 8 designates suppliers only: proprietary products must come from MiniLuxe, its affiliates, or a licensed third party, though a franchisee may propose an alternative supplier for approval. Item 17 allows two additional five-year renewal terms beyond the initial 10-year term, each requiring 12-to-6 months' notice, a then-current franchise agreement, a remodel commitment, a general release and a renewal fee.

How to read the MiniLuxe FDD

The 2025 FDD was filed with state franchise regulators. Use the embedded PDF viewer below to review Items 2, 5, 8, 11, 17 and 19 directly. Talk to FranCloud for a ranked list of similar targets.

Questions vendors ask

MiniLuxe, answered from the filing

With 21 of 22 studios company-owned, purchasing runs through headquarters — CEO Anthony Tjan leads the team, and CFO Lanchi Venator is the natural contact for finance-system decisions given QuickBooks' Item 5 mandate.
MiniLuxe's FDD mandates QuickBooks for accounting (Item 5) and Zenoti for studio operations (Item 8). Facebook, Instagram and TikTok are also named in Item 8, and Twitter/X in Item 11, but none of those four is required.
MiniLuxe operates 22 personal-services studios, 21 company-owned and 1 franchised, per the 2025 FDD.
Item 8 designates suppliers only: proprietary products must be purchased only from MiniLuxe, its affiliates, or a licensed third party, though franchisees may propose an alternative supplier for approval.
The initial term is 10 years, with two additional five-year renewal terms available; each renewal requires 6-to-12 months' notice, a new franchise agreement, a remodel commitment and a renewal fee.
The 2025 FDD was filed with state franchise regulators; use the embedded PDF viewer below to read Items 2, 5, 8, 11, 17 and 19 in full.
Source

Read the filing itself

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MiniLuxe2025 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

3 operators run 3 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit3

Top states by locations

MA1
DE1

Related Personal services brands

Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.