MeevoMillennium Systems International
Mandatoryromotional allowances, volume discounts and other payments, from suppliers on account of their dealings with you and other franchisees. We are the sole designated supplier for the Meevo Software (the
From the filings
HQ-led decisions
ME SPE Franchising
Personal servicesME SPE Franchising, which operates as Massage Envy, mandates Meevo as the only authorized point-of-sale software system in its 2026 FDD, installed through a franchisor-designated Computer System. With 993 franchised locations and franchised outlets down 1.586% year over year, purchasing runs through a headquarters team that includes a named Chief Technology Officer.
For software vendors selling into US franchise brands.
Live signals
Total units
993
993 franchised
Unit growth YoY
-1.586%
vs prior filing
AUV
$1.21M
Item 19, 2025
Royalty
6%
of gross sales
Ad fund
2%
national + local
Initial fee
$45K
per unit
Investment range
$696K–$1.05M
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
8%of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
FacebookMeta
ked by communications software, including the Internet, World Wide Web and any similar successor technology, including texting, social media promotions, postings or sites, such as Facebook, X, TikTok
TikTokTikTok
ications software, including the Internet, World Wide Web and any similar successor technology, including texting, social media promotions, postings or sites, such as Facebook, X, TikTok and Yelp, and
YelpYelp
ftware, including the Internet, World Wide Web and any similar successor technology, including texting, social media promotions, postings or sites, such as Facebook, X, TikTok and Yelp, and including
Franchisor behaviours
What the franchisor requires
27 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 5 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesItem 8
We are the sole designated supplier for the Meevo Software (the only authorized point of sale software system) that you must use at your Business.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have independent, unlimited access to the information the Computer System generates, tracks and stores.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We are the sole designated supplier for the Meevo Software (the only authorized point of sale software system) that you must use at your Business.
Is there a franchisee advisory council, association or committee?
YesItem 11
We receive input and feedback from an advisory council originally established by MEF called the “National Franchise Advisory Board” or “NFAB” comprised of franchisee and/or Regional Developer representatives.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
We may modify specifications for and components of the Computer System.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We and/or our affiliates may derive revenue based on your purchases and leases, including from charging you (at prices exceeding our and their costs) for services and products we or our affiliates sell you and from promotional allowances, volume discounts, and other amounts paid to us and our affiliates by suppliers…
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
40Item 8
We estimate that between 40% and 60% of your total purchases to operate your Massage Envy Business after opening, would be purchased from approved or designated suppliers or consist of items that must meet our specifications.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
We may charge you or the supplier our costs for the evaluation (see Item 6).
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you want to use any item or service for or at your Business that we have not yet evaluated or buy or lease from a supplier that we have not yet approved (for items and services that require supplier approval), you first must send us sufficient information, specifications, and samples so we can determine whether…
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesItem 17
assigning telephone and other numbers, domain names, and Websites;
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesItem 11
You must meet the requirements of the PCI DSS and maintain PCI compliance with the current version of the PCI DSS.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
We will advise you from time to time regarding the operation of your Business based on your reports or our inspections.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
We may periodically modify mandatory System Standards, and these modifications may require you to invest additional capital in your Business and/or incur higher operating costs.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
Before opening your Business, we must approve the site, build-out and design of the Massage Envy Business.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You may not maintain a Digital Brand Presence for your Business without our approval.
Is a minimum grand opening advertising spend required?
YesFranchise agreement
You agree to spend a minimum of Fifteen Thousand Dollars ($15,000.00) on the grand opening marketing program during the time period that begins thirty (30) days prior to and ends thirty (30) days following the opening date of your Business.
Must the franchisee participate in a customer loyalty or rewards program?
YesItem 11
You will be required to participate in all gift card, customer loyalty, customer feedback, or other promotional programs that we designate.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
As discussed in Item 7, you must purchase the Initial Opening Package from our designated third-party distribution vendor.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must also purchase certain goods and services only from approved or designated suppliers, including computer hardware and software, signage, marketing materials, software maintenance and support services, architectural and real estate brokerage services, credit card processing services, audio and visual services…
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 8
You must also purchase certain goods and services only from approved or designated suppliers, including computer hardware and software, signage, marketing materials, software maintenance and support services, architectural and real estate brokerage services, credit card processing services, audio and visual services…
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
You will be required to sign an ACH Authorization Form (attached to the Franchise Agreement as Exhibit B) permitting us to electronically debit your designated bank account for payment of all fees payable to us as well as any amounts that you owe to us or our affiliates for the purchase of goods or services.
Must the franchisee participate in a gift card program?
YesItem 11
You will be required to participate in all gift card, customer loyalty, customer feedback, or other promotional programs that we designate.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
Mandatory System Standards may regulate your Business’ staffing levels and employee qualifications, training, dress and appearance, and we can require the Business Manager and other employees having access to our confidential information to sign Confidentiality Agreements.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 8
We are the sole designated supplier for the Meevo Software (the only authorized point of sale software system) that you must use at your Business.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have independent, unlimited access to the information the Computer System generates, tracks and stores.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 6
20 MASSAGE ENVY FDD 2026 1630707100.4 TYPE OF FEE1 AMOUNT DUE DATE REMARKS Additional $250 per person per As incurred You will be provided initial training at no Training or day plus expenses, additional charge, but we may charge you for (i) Assistance Fee but could increase if training newly-hired personnel, (ii)…
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 11
We may require you and/or your previously trained and experienced employees to attend up to 5 days of additional or refresher training courses each year and a national business meeting or convention up to 3 days per year at the times and locations we designate.
The filing answers no to 2 questions
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Franchise agreement
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
HQ committee: CEO/President + VP Ops + IT/CIO + Franchise + procurement involved.
VP SalesHead of SalesCROSales Director
- With 298 active personal services brands, I can't see which ones are growing or have the tech gaps my product fills, so I waste weeks chasing the wrong targets.A rep burning 10 hours/week on manual research at $50/hr loses $26,000/year. FranCloud's fit_scoring and corpus_search surface high-fit brands in seconds, reclaiming that time for selling.
- 63.5% of personal services brands mandate no POS system, but I can't identify the 108 that do without digging through hundreds of FDDs.Manually reviewing one FDD takes 3+ hours. At 108 targets, that's 324 hours. FranCloud's tech_landscape reveals POS mandates instantly, turning a $16,200 research slog into a single query.
- 91.6% of brands don't mandate a CRM, but the 25 that do are hidden in static reports, delaying my outreach to high-intent prospects.Landing one CRM-displacing deal in this segment can yield $30k+ ARR. FranCloud's find_lookalikes pinpoints those 25 brands and their peers, accelerating pipeline by months.
The vendor opportunity at ME SPE Franchising
ME SPE Franchising, which operates as Massage Envy, runs 993 franchised locations per its 2026 FDD, all franchised with no company-owned units. Franchised-outlet count fell 1.586% year over year. The Item 19 figure for Massage Envy businesses that opened before fiscal 2025 and reported sales across all 52 weeks of that year averaged $1,210,966, on a 6.0% royalty and a 10-year initial term.
Who controls software purchasing
The FDD names Chief Technology Officer Abraham Hong, President & CEO Todd Schrader, CFO Paul Malek, General Counsel/Secretary Kristin Paiva and Chief Revenue Officer Andrea McCauley — a centralized technology buying center at headquarters. During fiscal 2025 the franchisor collected $8,449,069 in P4 Technology Fees, including fees tied to the Meevo Software, plus $5,088,380 for centralized tech solutions and support.
Tech named in the FDD, and what is actually required
Item 8 mandates Meevo, sublicensed by the franchisor, as the only authorized point-of-sale software system, installed on the required Computer System (including the P4 Technology package) that franchisees must buy through the franchisor or its approved or designated supplier. Locations must also buy specified workstations, receipt printers, card readers, barcode scanners, networked printers and firewalls meeting the franchisor's standards, and Item 8 limits credit card processing services and security systems and cameras to approved or designated suppliers. The FDD names Facebook, TikTok and Yelp under Item 11 without stating whether each is required.
Procurement, renewals, and timing
Item 8's approved-or-designated-supplier model covers roughly 90% to 95% of setup purchases and 40% to 60% of ongoing purchases, with Meevo Software and P4 Technology Fees required from the franchisor or its designated vendors; franchisees may still propose alternate suppliers for approval. On a 10-year initial term, Item 17 lets franchisees who have substantially complied acquire a successor franchise under the franchisor's then-current terms.
How to read the ME SPE Franchising FDD
The embedded PDF viewer below holds the complete 2026 Franchise Disclosure Document for ME SPE Franchising.
Talk to FranCloud for a ranked list of personal-services franchise systems with exclusive POS mandates like Meevo.
Questions vendors ask
ME SPE Franchising, answered from the filing
ME SPE Franchising, which operates as Massage Envy, names Chief Technology Officer Abraham Hong alongside President & CEO Todd Schrader in its 2026 FDD — the buying center behind the mandated Computer System and Meevo software every location must run.
The FDD mandates Meevo, sublicensed by the franchisor, as the only authorized point-of-sale software system, installed as part of the required P4 Technology Computer System. The FDD names Facebook, TikTok and Yelp under Item 11 without stating whether each is required.
ME SPE Franchising runs 993 franchised Massage Envy locations, though franchised-outlet count fell 1.586% year over year per the 2026 FDD.
Item 8 sets an approved-or-designated-supplier model: franchisees must buy computer hardware and software, signage, marketing materials and other specified items only from approved or designated suppliers, though they may propose a supplier for approval.
The initial term is 10 years. Franchisees who have substantially complied with their agreement may acquire a successor franchise under the franchisor's then-current terms, per Item 17.
The embedded PDF viewer below holds ME SPE Franchising's 2026 Franchise Disclosure Document in full.
Source
Read the filing itself
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FDD alert
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We’ll email you the moment ME SPE Franchising files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
27 operators run 27 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit27
Top states by locations
| IL | 2 |
|---|---|
| GA | 2 |
| FL | 1 |
| AR | 1 |
| MA | 1 |
Ownership
The portfolio behind ME SPE Franchising
unknown of massage envy.
Related Personal services brands
Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.