MDH Franchisor

The vendor opportunity at MDH Hyperbaric

MDH Hyperbaric operates in the health services sector with a total footprint of 12 units, comprising 8 company-owned locations and 4 franchised locations. The system’s average unit volume sits at $359,531, with an 8.0% royalty rate on a 10-year initial term. For software vendors, the immediate addressable market is the 4 franchised units, as company-owned locations typically fall under a separate corporate IT decision process. The operator base is small, with 18 mapped operators, 3 of whom are multi-unit operators. The unit-band split shows 15 operators running a single unit and 3 running between 2 and 9 units, with no operators at the 10+ unit level. Geographically, the system is concentrated in North Carolina with 9 units, followed by New York (3), Pennsylvania (2), Florida (2), and Texas (1).

Who controls software purchasing

Purchasing authority is centralized at the headquarters level. The FDD’s Item 1 identifies the executive team as Christopher Neal, Chief Executive Officer; Dr. Martin J. O’Malley, Managing Member and Vice President; and Mark Wiseman, Managing Member and President. This small leadership group represents the buying center for any software vendor looking to introduce a new solution into the system. There is no parent company on file, indicating the brand is independently owned, which means decisions are not filtered through a larger corporate hierarchy. The lack of a named CIO or VP of Technology in the FDD suggests that technology decisions likely route through the CEO or President directly, making a concise, business-case-driven pitch essential.

Mandated and current tech stack

The FDD is unusually specific about mandated technology. Franchisees are required to use the MD Hyperbaric Operating System, MD Hyperbaric Intranet, and MD Hyperbaric’s proprietary operating systems, indicating a heavily custom, in-house technology environment. Additionally, an EMR system is mandated, though the specific vendor is not named in the available extract. For financial management, the system mandates QuickBooks Accounting Pro Software Package 2011 edition or higher by Intuit Inc. A Company Point of Sale System is also mandated, again without a named vendor. This stack creates a narrow integration surface: any third-party software must coexist with or connect to these proprietary systems, making API compatibility and data portability critical discussion points in any sales conversation.

Procurement, renewals, and timing

The procurement model is not disclosed in the most recent FDD. Item 8, which would typically outline whether the franchisor designates specific suppliers, maintains an approved supplier list, or allows open purchasing, provided no extract. This absence of data means vendors should approach the sales process prepared for a range of scenarios, from a tightly controlled designated-supplier model to a more open environment. On the renewal side, the FDD’s Item 17 outlines a 5-year renewal term with conditions that include signing the then-current form of franchise agreement, which may contain materially different terms and conditions from the original. This clause signals that technology mandates can change at each renewal cycle, creating potential openings for new vendors when franchisees are required to upgrade their MD Hyperbaric Center Franchise and sign a general release.

How to read the MDH Hyperbaric FDD

The 2026 FDD is the primary source for understanding the contractual and operational constraints that shape software purchasing at this brand. Key items for a vendor to scrutinize include Item 11 for the full list of mandated technology and any named vendors, Item 8 for procurement and supplier restrictions, and Item 17 for renewal conditions that could trigger technology re-evaluations. The embedded PDF viewer below contains the complete filing. For a ranked target list of franchise systems matched to your software category, FranCloud can help you prioritize your outreach based on real FDD data.