From the filings

HQ-led decisions

MaxStrength Fitness

Fitness

Software purchasing at MaxStrength Fitness runs through corporate on two fronts: Item 8 mandates ADP and also requires website design, hosting, and SEO services to come from the franchisor or its affiliates. The fitness system runs 11 total units — 8 franchised, 3 company-owned — on a 2026 filing with a financial performance representation.

For software vendors selling into US franchise brands.

Live signals

Total units
11
8 franchised
Unit growth YoY
vs prior filing
AUV
$658K
Item 19, 2025
Royalty
7%
of gross sales
Ad fund
2%
national + local
Initial fee
$55K
per unit
Investment range
$449K–$645K
all-in, Item 7
Procurement
Approved supplier
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

9%of gross sales (FY2026)

Ongoing fees: 9% of gross sales (FY2026)Royalty 7%, Ad fund 2%. Total 9% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 7%Ad fund 2%

Mandated & recommended tech

The systems vendors compete with

1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

ADPADP
Mandatory
PayrollItem 8

sed from third party suppliers that pay us a rebate and other payments for franchise purchases. MaxStrength Fitness – FDD – 04162026 27 The approved provider for payroll services, ADP, will pay us a r

Franchisor behaviours

What the franchisor requires

26 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 6 questions the text does not settle, which is not a no.

Accounting

Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?

Yes

Item 11

You must purchase and use the computer hardware and software, accounting, and billing system (collectively, “Computer System”) that we periodically designate to operate your MaxStrength franchise.

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Franchise agreement

These systems may include the capability of being polled by our computer system or a third party designee, which you agree to permit.

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

(3) by the day of each month that we may specify, a profit and loss statement for the preceding calendar month, and a year-to-date profit and loss statement and balance sheet;

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

We may designate us and/or our affiliates as an approved supplier, or the only approved supplier, from which you may or must lease or purchase certain products or services in developing and operating your MaxStrength franchise.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 8

We reserve the right to designate us and/or our affiliates as approved suppliers, or the exclusive supplier(s), from whom you may purchase or lease certain other categories of products, services, and equipment.

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

39350.00

Item 8

Of this total, $39,350.00, or 17.8% of our total revenue was derived from franchise purchases or leases of products or services purchased from third party suppliers that pay us a rebate and other payments for franchise purchases.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

We and our affiliates and designees reserve the right to receive revenue or other material consideration from suppliers in consideration for other goods or services that we require or advise you to obtain from approved suppliers.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

25

Item 8

We estimate that your total expenditures in leasing or purchasing real estate, equipment, fixtures, products, marketing materials, services, and computer hardware and software from our approved suppliers will represent approximately 70% to 90% of your total purchases in establishing the business and 25% to 45% of…

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 8

We also may require you (or the proposed supplier requesting the evaluation) to pay us an evaluation fee (not to exceed the reasonable cost of the inspection and the actual cost of the test (see Item 6) to make the evaluation.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If you would like to purchase or lease any items from any unapproved supplier, then you must submit to us a written request for approval of the proposed supplier or the proposed supplier may submit its own request.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Item 17

disconnect, or, at our option, assign to us all telephone numbers that have been used in your Franchised Business

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Item 1

You must comply with Payment Card Industry Data Security Standards (“PCI-DSS”) and applicable state and federal laws regulating the privacy and security of sensitive consumer and employee information in connection with the operation of your Franchise.

Franchise management

Must the franchisee participate in a customer-satisfaction or net-promoter survey program?

Yes

Franchise agreement

You agree to present to your customers any evaluation forms we periodically prescribe, and agree to participate in, and/or request that your customers participate in, any surveys performed by or on our behalf.

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

We have the right at any time during business hours, and without advance notice to you, to inspect and audit, or cause to be inspected and audited, the business records, bookkeeping and accounting records, sales and income tax records and returns and other records of the Franchise, and the books and records of any…

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 11

We may modify the Operations Manual periodically to reflect changes in System Standards.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 11

We will inform you of our approval or disapproval of your proposed site within 15 days of your proposal of the Studio site.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Franchise agreement

If we require, you will establish your Website as part of our Website and/or establish electronic links to our Website.

Is a minimum grand opening advertising spend required?

Yes

Item 11

must spend not less than $25,000.00 on pre-opening advertising and marketing.

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 11

each MaxStrength Studio must spend a minimum of $3,000.00 per month for local advertising, promotion, and marketing, and must spend not less than $25,000.00 on pre-opening advertising and marketing.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

(2) use those formats, formulae, and containers for products that we prescribe; and (3) purchase all products, services and other materials only from distributors and other suppliers we have approved. We

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

You must lease or purchase your leasehold improvements, exercise equipment, computer and billing system, inventory, marketing materials, supplies, services, products, and other items only from suppliers or designees approved by us.

Payments

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Item 6

You must pay all amounts due by automatic debit, but we have the right to require you to pay all amounts due us or our affiliates by certified or cashier’s check or wire transfer.

Point of sale

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We will have independent, unlimited access to the information the Computer System generates, stores and tracks, including any information pertaining to your gross revenues and all other information stored by the Computer System.

Sales and CRM

Must the franchisee use a CRM system designated or approved by the franchisor?

Yes

Item 8

You are required to purchase billing, accounting, and appointment software and customer relationship management software from our designated suppliers.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

We reserve the right to offer and hold additional ongoing training programs and franchise owners’ meetings for your Studio at such times and locations as we may deem necessary or appropriate.

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Item 11

Your attendance at the annual conference is mandatory.

The filing answers no to 2 questions
  • Is there a franchisee advisory council, association or committee?Item 11
  • Must the franchisee participate in a regional advertising cooperative when one exists?Item 11

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderSingle 1 19

The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.

OwnerCEOPresidentPrincipal
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The vendor opportunity at MaxStrength Fitness MaxStrength Fitness runs 11 total units — 8 franchised and 3 company-owned — in the fitness segment, per its 2026 FDD. Average unit volume is $658,108, and the FDD makes a financial performance representation.

Who controls software purchasing Item 8 already mandates ADP and routes website design, hosting, and SEO services through the franchisor or its affiliates. Item 2 names CEO and Founder Jeff Tomaszewski, VP of Franchise Development Colleen Donahue, VP of Personal Training Brian Stroh, and Director of Franchise Onboarding and Support Sarah Holub.

Tech named in the FDD, and what is actually required Item 8 makes ADP mandatory for every franchisee. It is the only named system in the filing.

Procurement, renewals, and timing Item 8 runs an approved-supplier list, with some items limited to designated suppliers only, and website design, maintenance, hosting, and search-engine-optimization services required from the franchisor or its affiliates. Franchisees may propose an alternate supplier for other categories. The initial term is 10 years, renewing for another 10-year term on correcting deficiencies, a remodel or substitute premises, a renewal fee, current qualifications, and a general release.

How to read the MaxStrength Fitness FDD The full 2026 disclosure document is embedded below via the PDF viewer, filed with state franchise regulators. For a ranked list of franchise systems that fit your product better than this one, talk to FranCloud.

Questions vendors ask

MaxStrength Fitness, answered from the filing

Item 8 mandates ADP and routes website, hosting, and SEO services through the franchisor. Item 2 names CEO and Founder Jeff Tomaszewski and VP of Franchise Development Colleen Donahue at headquarters.
Item 8 makes ADP mandatory for every franchisee; it is the only named system in the filing.
11 total units — 8 franchised and 3 company-owned — in the fitness segment, per the 2026 FDD.
Item 8 runs an approved-supplier list, with some items limited to designated suppliers only; website design, maintenance, hosting, and SEO services must come from the franchisor or its affiliates. Franchisees may propose a supplier for approval.
The initial term is 10 years. Renewal requires correcting any deficiencies, a remodel or suitable substitute premises, the then-current franchise agreement, a renewal fee, and a general release, for a 10-year renewal term.
The embedded PDF viewer below carries the full document, filed with state franchise regulators in 2026.
Source

Read the filing itself

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MaxStrength Fitness2026 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

37 operators run 37 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit37

Top states by locations

OH9
TX7
WA4
FL3
WI3

Related Fitness brands

Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.