The vendor opportunity at MaxStrength Fitness
MaxStrength Fitness presents a micro-cap sales opportunity for software vendors. The system comprises just 11 total units, with 8 franchised and 3 company-owned locations. The average unit volume (AUV) sits at $658,108, and franchisees pay a 7.0% royalty on a 10-year initial term. This is not a volume play; it is a precise, executive-level sale where a single deal could cover the entire system.
The brand is independently owned with no parent company on file. Year-over-year unit growth data was not disclosed in the most recent FDD. For a vendor, the value proposition must be built around the specific needs of a small, founder-led fitness concept headquartered in Ohio.
Who controls software purchasing
Control is centralized. The 2026 FDD identifies Jeff Tomaszewski as the Chief Executive Officer and Founder. In a system of this size, the founder-CEO is the definitive buying center. There is no CIO, CTO, or VP of Technology listed among the disclosed executives, which include Colleen Donahue (VP of Franchise Development), Brian Stroh (VP of Personal Training), and Sarah Holub (Director of Franchise Onboarding and Support).
A vendor’s path to a sale runs directly through Mr. Tomaszewski. The other named executives may influence or manage implementation—particularly Ms. Holub on the onboarding side—but the purchasing authority is not diffused across a large corporate hierarchy. This is a classic founder-led sale.
Mandated and current tech stack
The 2026 FDD is silent on technology mandates. No point-of-sale system, no operational platform, and no recommended vendor is named in the captured data. This absence of a mandated tech stack can be a double-edged signal. It may mean the franchisor has not standardized technology, leaving each of the 8 franchisees to choose their own tools. Alternatively, it may mean the system is simply too small to have formalized a tech appendix in its disclosure document.
For a software vendor, this lack of an incumbent creates a greenfield opportunity. You are not unseating a named competitor. The sale, however, will likely require proving value at both the HQ and unit level, since no top-down mandate exists to force adoption.
Procurement, renewals, and timing
Specific procurement restrictions from Item 8 were not captured in the data extract. Without a designated supplier list or published purchasing requirements, the procurement model appears open by default, though a vendor should verify this directly with the franchisor.
The renewal structure provides a potential trigger for technology evaluation. The initial franchise term is 10 years. Per Item 17, the franchisor must notify a franchisee of renewal eligibility at least 6 months before expiration. To renew, a franchisee must sign the then-current franchise agreement, refurbish the premises, correct any operational deficiencies, and execute a general release of claims. A franchisee facing a renewal and a required refresh of their physical space may be more receptive to a concurrent technology upgrade. With only 8 franchised units, mapping those renewal dates is a manageable manual exercise.
How to read the MaxStrength Fitness FDD
The full 2026 Franchise Disclosure Document is embedded below. For a software vendor, the critical sections are Item 11 (Franchisor’s Obligations) for any technology or training mandates, Item 8 (Restrictions on Sources of Products and Services) for procurement rules, and Item 17 (Renewal, Termination, Transfer) to model contract windows. The executive team listed in Item 1 gives you the names you need for outreach. Given the small unit count, treat this FDD as a briefing document for a handful of high-touch conversations rather than a scalable lead list. For a ranked target list of franchise systems matched to your software category, FranCloud can help.