Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
Franchisee must use the accounting system and the pre-formatted template required by Franchisor, if any.
From the filings
Mandated tech stackHQ-led decisions
Massage Heights
Personal servicesSoftware purchasing at Massage Heights is centrally controlled through its franchisor entity, part of SWG International, LLC, with mandated technology systems dictating the operational stack. The franchise operates 98 total units (97 franchised, 1 company-owned) with an AUV of $1,090,390, representing a concentrated addressable market for vendors who can align with its prescribed tech environment. The most recent FDD (2026) names Suzanne Lozano as agent for service of process in Texas, but does not disclose a dedicated CIO or technology buyer.
For software vendors selling into US franchise brands.
Live signals
Total units
98
97 franchised
Unit growth YoY
-3.96%
vs prior filing
AUV
$1.09M
Item 19, 2026
Royalty
6%
of gross sales
Ad fund
3%
national + local
Initial fee
$60K
per unit
Investment range
$936K–$1.47M
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
9%of gross sales (FY2026)
15% reference
Franchisor behaviours
What the franchisor requires
16 requirements the franchisor states in this filing, each in its own words; 5 questions the text does not settle, which is not a no.
Accounting
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Monthly profits and loss statement, balance sheet, and trial balance must be submitted to Franchisor within 15 days of the end of each reporting month (“Monthly Reporting Deadline”) and annual financial statements within ninety (90) days after the end of Franchisee’s each fiscal year (“Annual Reporting Deadline”).
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
Franchisee agrees to comply with the then-current Payment Card Industry Data Security Standards as those standards may be revised and modified by the PCI Security Standards Council, LLC (see www.pcisecuritystandards.org), or any renewal organization or standards that Franchisor may reasonably specify.
Franchise management
Must the franchisor approve the franchisee's site or location before opening?
YesItem 12
You may operate a Franchised Business only at the approved location designated in the Franchise Agreement.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
Franchisee may not independently market on the Internet, or use any domain name, address, locator, link, metatag, or search technique, with words or symbols similar to the Marks or otherwise establish any presence on the Internet without Franchisor’s prior written approval.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
You must spend a minimum of the greater of 3% of your Gross Revenue or $5,000 per month on local advertising, with a minimum of $5,000 of this requirement being spent on a local digital advertising program using a required vendor designated by Franchisor.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
If we elect to form such cooperatives, or if such cooperatives already exist near your Territory, you must participate in compliance with the provisions of the Brand Standards Manual, which we may periodically modify at our discretion.
Operations
Must the franchisee buy products from a designated distributor?
YesFranchise agreement
Franchisee must use the online ordering system that Franchisor has established to obtain the majority of the products and supplies that Franchisee will use in operating its Franchised Business.
Must equipment be purchased from designated or approved suppliers?
YesFranchise agreement
Except as specifically set forth in the Brand Standards Manual, Franchisee must purchase all Products, services, equipment, inventory, supplies and software from Franchisor’s designated or approved suppliers, manufacturers, and distributors.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesFranchise agreement
Franchisee agrees to maintain, at all times, credit-card relationships with the credit- card and debit-card issuers or sponsors, check or credit verification services, financial-center services, merchant service providers, and electronic-fund-transfer systems (together, “Credit Card Vendors”) that Franchisor may…
Must the franchisee participate in a gift card program?
YesItem 11
In addition to offering and accepting Franchised Business gift cards and loyalty cards, you must use any payment vendors and accept all payment methods that we determine.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
You must also employ a Lead Massage Therapist at all times who will train all other massage therapists who work at your Franchised Business (“Lead Massage Therapist”).
Must employees wear uniforms specified by the franchisor?
YesFranchise agreement
Only advertising and promotional materials, services, equipment, tools, inventory, products, signage, supplies, and uniforms that meet Franchisor’s standards and specifications shall be used at the Franchised Business.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You must use the POS system we designate.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesFranchise agreement
Franchisee shall agree to use in operating the Franchised Business the computer equipment, operating software and communications equipment designated by Franchisor.
Training
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
Franchisee, including each member of Franchisee’s entity if Franchisee is an entity (“Required Attendee”), must attend mandatory annual conventions and business meetings
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
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The vendor opportunity at Massage Heights
Massage Heights operates 98 total units—97 franchised and 1 company-owned—with an average unit volume of $1,090,390. The brand is part of SWG International, LLC, a holding company structure that centralizes strategic decisions. For software vendors, the addressable market is the 97 franchised locations, though year-over-year unit growth stands at -3.96%, signaling a consolidating footprint. Top states by unit count are Texas (20), California (11), Florida (6), Colorado (5), and Michigan (4). The operator base includes 58 mapped operators, 12 of whom are multi-unit, with a unit-band split of 1:46 and 2-9:12; no operators control 10 or more units. This concentration suggests that while HQ mandates technology, multi-unit operators may hold some influence in local deployment conversations.
Who controls software purchasing
The 2026 FDD does not disclose a chief information officer or dedicated technology buyer. Suzanne Lozano is named as the agent for service of process in Texas, but her role in software procurement is not specified. Given the mandated technology stack and the holding-company structure under SWG International, LLC, purchasing authority is almost certainly centralized at the franchisor level. Vendors should prepare to engage with senior leadership at the Texas headquarters, recognizing that the decision-making unit is likely small and tightly held. Without a named CIO, initial outreach should target the executive office or operations leadership.
Mandated and current tech stack
Massage Heights mandates four technology components in its franchise system: Heights experiential systems, the Retreat Management System, a System Website, and a Technology System. The FDD does not name the third-party vendors behind these systems, but the language indicates they are prescribed by the franchisor and non-negotiable for franchisees. This creates a high barrier to entry for new software vendors unless they can demonstrate integration capability or superior outcomes within the existing mandated framework. The absence of vendor names in the FDD means due diligence requires direct inquiry with the franchisor to understand the current stack’s architecture and any upcoming RFPs.
Procurement, renewals, and timing
Item 8 of the FDD provides no extract regarding procurement, leaving the designated-supplier versus approved-supplier model unclear. However, the renewal terms offer a timing signal: franchisees in good standing may add one renewal term of 10 years, provided they give written notice at least 12 months before expiration, sign the then-current franchise agreement, pay a renewal fee, and upgrade the Retreat, technology, and other systems to comply with current Brand Standards. This mandatory technology upgrade at renewal creates a predictable window every decade when franchisees must revisit their software stack. With a 2026 FDD and initial 10-year terms, vendors can back-calculate likely renewal cohorts based on the brand’s founding and expansion history.
How to read the Massage Heights FDD
The 2026 Franchise Disclosure Document is the authoritative source for understanding Massage Heights’ operational mandates, fees, and contractual obligations. Key items for software vendors include Item 11 (franchisor’s assistance, advertising, computer systems, and training) for tech mandates, Item 8 (restrictions on sources of products and services) for procurement rules, and Item 17 (renewal, termination, transfer, and dispute resolution) for contract cycle timing. The embedded PDF viewer below provides full access to the filing. For a ranked target list of franchise systems aligned with your software category, FranCloud can help you prioritize outreach based on real FDD data.
Questions vendors ask
Massage Heights, answered from the filing
The FDD does not name a specific technology executive. Suzanne Lozano is listed as agent for service of process in Texas. Purchasing authority likely rests with franchisor leadership under SWG International, LLC.
The FDD mandates Heights experiential systems, the Retreat Management System, a System Website, and a Technology System. Specific vendor names for these systems are not disclosed in the filing.
There are 98 total units: 97 franchised and 1 company-owned. The brand has seen a -3.96% year-over-year unit decline, with top states including Texas (20) and California (11).
The procurement model is not detailed in the most recent FDD. Item 8 does not provide an extract, so designated-supplier, approved-supplier, or open procurement signals are not available.
Renewal terms are 10 years, requiring written notice 12 months before expiration. With a 2026 FDD and recent unit contraction, contract windows may align with renewal cycles or system upgrade mandates.
The 2026 FDD is filed with state franchise regulators. You can view the embedded PDF viewer below to examine the full document directly.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Massage Heights files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
115 operators run 127 mapped locations. 12 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit103
2–9 units12
Top states by locations
| TX | 43 |
|---|---|
| CA | 16 |
| FL | 13 |
| KS | 7 |
| MI | 6 |
Ownership
The portfolio behind Massage Heights
single_brand_holdco of Massage Heights.
Related Personal services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.