Massage Heights vs The Joint Chiropractic

The Joint Chiropractic presents the stronger near‑term software opportunity because total addressable market (TAM) and growth trajectory handily outweigh Massage Heights’s per‑unit budget advantage. With 935 total units, 800 of them franchised, and 12.36% year‑over‑year unit growth, The Joint is adding roughly 100 new locations annually—each one a net‑new software seat requiring rapid onboarding. That’s a multiplying sales pipeline that a shrinking, 98‑unit brand simply can’t match; negative growth at Massage Heights signals churn risk that erodes even its higher average unit revenue. In a controlled‑procurement model where franchisor adoption can unlock dozens of locations at once, scale