Marco's Franchising vs Crumbl Cookies
Two franchise systems, side by side. For a software vendor, they are not the same opportunity.
More open target
Marco's Franchising
wins 2 of 12 vendor rows
Crumbl’s unit economics make it the stronger software-sales opportunity right now because budget and
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Marco's Franchising
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Crumbl Cookies
Total units
1,184
1,101
Franchised units
1,139
1,101
Unit growth YoY
2.244%
4.064%
Average unit revenue (AUV)
$878K
$1.14M
Royalty
5.5%
8%
Ad fund
1%
2%
Initial franchise fee
$25K
$50K
Investment range (low)
$286K
$849K
Investment range (high)
$811K
$1.47M
Procurement model
Approved supplier
Approved supplier
FDD fiscal year
2026
2026
Filing freshness
CURRENT
CURRENT
Common questions
Marco's Franchising vs Crumbl Cookies, answered
Marco's Franchising has 1,184 total units and Crumbl Cookies has 1,101, so Marco's Franchising is the larger system.
Marco's Franchising grew units +2.244% year over year vs +4.064% for Crumbl Cookies, so Crumbl Cookies is growing faster.
Marco's Franchising reports $878K in average unit revenue and Crumbl Cookies reports $1.14M, so Crumbl Cookies has the higher AUV.
Marco's Franchising charges a 5.5% royalty and Crumbl Cookies charges 8%, so Marco's Franchising has the lower royalty.
Marco's Franchising's initial franchise fee is $25K and Crumbl Cookies's is $50K, so Marco's Franchising has the lower fee.
Marco's Franchising's initial investment runs $286K–$811K and Crumbl Cookies's runs $849K–$1.47M, so Crumbl Cookies requires the larger investment.
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