QuickBooksIntuit
MandatoryARBLELIFE® Franchise Disclosure Document | 2022 6 v.1 Type of Fee(1) Amount Due Date Remarks IT Suite Approximately $40 to $52 Monthly Standard package includes per month per user QuickBooks Premier o
From the filings
+2.5% units YoYHQ-led decisions
MarbleLife
Home servicesSoftware purchasing at MarbleLife is controlled at the franchisor level, with mandates covering accounting, royalty reporting, and customer management tools. The system includes 41 franchised locations, all operating under a single-unit structure with no multi-unit operators on file. For vendors, this means a centralized sale to a small but uniform network where compliance with the mandated tech stack is non-negotiable.
For software vendors selling into US franchise brands.
Live signals
Total units
41
41 franchised
Unit growth YoY
+2.5%
vs prior filing
AUV
$359K
Item 19, 2022
Royalty
6%
of gross sales
Ad fund
2%
national + local
Initial fee
$30K
per unit
Investment range
$85K–$230K
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
8%of gross sales (FY2022)
15% reference
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
FacebookMeta
derivative of the Trademarks as part of any URL or domain name, as well as their registration as part of any user name on any gaming website or social networking web site (such as FACEBOOK, INSTAGRAM,
InstagramMeta
al media accounts associated with the Franchised Business. The term “social media” includes, without limitation, personal blogs; common social networks such as FACEBOOK, SNAPCHAT, INSTAGRAM, LINKEDIN,
LinkedInLinkedIn
counts associated with the Franchised Business. The term “social media” includes, without limitation, personal blogs; common social networks such as FACEBOOK, SNAPCHAT, INSTAGRAM, LINKEDIN, TWITTER, o
SnapchatSnapchat
e the social media accounts associated with the Franchised Business. The term “social media” includes, without limitation, personal blogs; common social networks such as FACEBOOK, SNAPCHAT, INSTAGRAM,
TwitterX
ociated with the Franchised Business. The term “social media” includes, without limitation, personal blogs; common social networks such as FACEBOOK, SNAPCHAT, INSTAGRAM, LINKEDIN, TWITTER, or YOUTUBE;
YelpYelp
ion, personal blogs; common social networks such as FACEBOOK, SNAPCHAT, INSTAGRAM, LINKEDIN, TWITTER, or YOUTUBE; Internet listing sites such as WIKIPEDIA, GOOGLE, FOURSQUARE, and YELP; applications s
YouTubeGoogle
the Franchised Business. The term “social media” includes, without limitation, personal blogs; common social networks such as FACEBOOK, SNAPCHAT, INSTAGRAM, LINKEDIN, TWITTER, or YOUTUBE; Internet lis
Franchisor behaviours
What the franchisor requires
28 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 4 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesItem 11
You must use our, or our designated service provider’s, scheduling and/or customer relationship management software system, as designated by us.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have independent access to the information and data that you may collect, and there is no contractual limit for us to access this information.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Within thirty (30) days after the close of each fiscal quarter, Franchisee shall provide Franchisor a quarterly financial report consisting of a profit and loss statement for that quarter and a balance sheet for Franchisee’s business as of the end of such quarter, setting forth in each case in comparative figures for…
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We or our affiliate are an approved supplier for the products and equipment you must purchase to establish and operate your franchise.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
Franchisor may modify, expand, delete, or change the System and its component parts from time to time, upon notice to Franchisee, when, in Franchisor’s judgment, such modifications or changes will make the System more effective, efficient, economical or competitive, or to adapt it to new conditions or technologies…
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
In our fiscal year that ended on March 31, 2021, we derived no revenue from required franchisee purchases or leases.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
4Item 8
During the term of the franchise we estimate MARBLELIFE® Franchise Disclosure Document | 2022 12 v.1 that approximately 4% to 20% of your annual expenditures will account for your required leases and purchases for the operation of the franchise.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
You must reimburse us for the actual costs of testing.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
You may request to have a product or supplier approved by us, except for proprietary products and suppliers of proprietary products.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Franchisee acknowledges that Franchisor may own the telephone numbers in any such program, and Franchisee shall not have any rights in such telephone numbers upon the expiration or termination of this Agreement, including telephone numbers connected to cellular phones.
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
Franchisee shall cause the Franchised Business to meet or exceed, at all times, all applicable security standards developed by the Payment Card Industry Standards Council or its successor and other regulations and industry standards applicable to the protection of customer privacy and credit card information.
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesFranchise agreement
Franchisee shall take part in such customer loyalty and customer satisfaction programs as Franchisor requires from time to time.
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Franchisor or its representative shall have free access to all parts of such premises and may inspect the methods of operation and the stocks of supplies and all other materials relating to the Franchised Business.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
Franchisor may modify, expand, delete, or change the System and its component parts from time to time, upon notice to Franchisee, when, in Franchisor’s judgment, such modifications or changes will make the System more effective, efficient, economical or competitive, or to adapt it to new conditions or technologies…
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
We create and own all social media accounts used in operation of the Franchised Business and you are given access and use as long as you comply with our standards and requirement.
Is a minimum grand opening advertising spend required?
YesItem 11
Additionally, you must conduct a pre-opening and opening internet and print advertising campaign beginning 30 days prior to opening and during the first 60 days of operations.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesFranchise agreement
Franchisee shall spend an amount equal to at least four percent (4%) of Gross Receipts each calendar quarter (“Local Marketing Expenditure”) to promote the Franchised Business in the Territory
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
Franchisee shall take part in such customer loyalty and customer satisfaction programs as Franchisor requires from time to time.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
You must take part in any cooperative advertising that we request.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must purchase the proprietary products used in your Franchised Business from our affiliate Franchise Sourcing, LLC.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must purchase from approved or designated suppliers all other principal products and equipment used to establish and operate your Franchised Business, and certain other products, supplies and equipment, including uniforms, that we specify for use in the establishment and operation of your Franchised Business.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
Franchisee must pay by credit card, debit card, or electronic funds transfer (“EFT”) program at Franchisee’s option, in accordance with Franchisor’s instructions.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
You must have on site, when work is being performed, at least one person who has the minimum technical training and the skills that we specify.
Must employees wear uniforms specified by the franchisor?
YesFranchise agreement
All personnel of Franchisee shall wear a uniform as specified in the Manuals, and shall be prohibited from wearing such uniforms except during and within the scope of an employee’s employment.
Point of sale
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have independent access to the information and data that you may collect, and there is no contractual limit for us to access this information.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesItem 8
You must use only our, or our designated service provider’s, scheduling and/or customer relationship management software system, and any other technology support system or software.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We may charge for additional training programs, and you must pay all travel and living expenses you and your personnel incur during training, including wages and benefits for your employees while attending training.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
Franchisee shall cause its Owners and employees designated by Franchisor to attend the annual convention and any advanced, mentor, refresher and other supplemental training programs designated by Franchisor from time to time in its sole discretion.
The filing answers no to 2 questions
- Is there a franchisee advisory council, association or committee?Item 20
- Must the franchisor approve the franchisee's site or location before opening?Item 11
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
- 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
- Teams spend weeks manually combing through FDDs to assess unit counts and financials across 554 active home services brands.Replacing manual FDD research with instant corpus search saves 15+ hours per brand evaluation, allowing your team to assess 10x more targets and accelerate pipeline velocity by 30%.
- Without instant access to AUV data, you cannot gauge franchisee ROI or brand health across 239 disclosed home services brands.Seeing median AUV of $661,803.61 at a glance lets you prioritize brands with strong unit economics, increasing win rates by focusing on financially healthy targets and avoiding low-ROI pursuits.
The vendor opportunity at MarbleLife
MarbleLife operates 41 franchised locations, all single-unit operators, with an average unit volume of $359,038. The system grew at 2.5% year-over-year, adding roughly one net new unit annually. For software vendors, the addressable market is small but tightly controlled: every franchisee must use the tech stack mandated by the franchisor. There are no multi-unit operators on file, meaning every sale runs through a single decision-making channel at headquarters.
Who controls software purchasing
Purchasing authority sits with the executive team listed in the 2022 FDD: G. Edmond Williams (Chairman of the Board and CEO), Alan Mayr (President, COO, and Director), and Jeff R. DeVries (Vice President, Research and Development and Training). No separate CIO or VP of Technology is named. The presence of an R&D and Training VP suggests that operational software decisions—especially around scheduling and CRM—may involve DeVries directly. Vendors should prepare to engage Williams or Mayr for budget-level commitments and DeVries for technical evaluation.
Mandated and current tech stack
MarbleLife’s Item 11 disclosures mandate four technology components. First, a proprietary franchise center royalty reporting system, which handles financial reporting back to the franchisor. Second and third, QuickBooks Enterprise and QuickBooks Premiere by Intuit Inc., both mandatory for franchisee accounting. Fourth, a scheduling and/or customer relationship management software system, though no specific vendor is named in the FDD. This gap represents the clearest opening for a CRM or field-service platform that can integrate with QuickBooks and the royalty reporting tool.
Procurement, renewals, and timing
The FDD provides no Item 8 procurement extract, so designated-supplier or approved-supplier rules are not publicly known. Franchise agreements carry a 10-year initial term. Renewal requires notice, compliance, signing the then-current franchise agreement—which may contain materially different terms and excludes any renewal right beyond 10 years—plus a renewal fee and a release. With only 41 units and slow growth, major contract windows are rare. Vendors should monitor new-unit openings and any franchisor-led technology refresh cycles tied to the 10-year renewal cadence.
How to read the MarbleLife FDD
The 2022 Franchise Disclosure Document is the authoritative source for unit counts, executive names, fee structures, and technology mandates cited here. Review Item 1 for the full executive roster, Item 11 for the mandated tech stack, and Item 17 for renewal conditions. The embedded PDF viewer below contains the complete filing. For a ranked target list of franchise systems that match your software category, FranCloud can help you prioritize outreach.
Questions vendors ask
MarbleLife, answered from the filing
The buying center includes G. Edmond Williams (Chairman/CEO), Alan Mayr (President/COO), and Jeff R. DeVries (VP, R&D and Training). No dedicated CIO is listed; operational and training leadership likely influence tech decisions.
MarbleLife mandates its franchise center royalty reporting system, QuickBooks Enterprise and Premiere by Intuit, and a scheduling/CRM system. No specific POS or field-service vendor is named in the FDD.
The 2022 FDD reports 41 total units, all franchised. No company-owned units are disclosed. The sole mapped operator footprint shows one location in Wisconsin.
The FDD does not include an Item 8 procurement extract, so designated-supplier or approved-supplier requirements are not publicly disclosed. Vendors should clarify purchasing rules directly with HQ.
Franchise agreements run 10 years. Renewal requires signing the then-current agreement, which may contain materially different terms. With 2.5% unit growth, new-unit openings may create small, periodic sales opportunities.
The 2022 FDD was filed with state franchise regulators. You can review the embedded PDF viewer below for the full disclosure document.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment MarbleLife files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit1
Top states by locations
| WI | 1 |
|---|
Related Home services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.