+2.5% units YoYHQ-led decisions

MarbleLife

Home services

Software purchasing at MarbleLife is controlled at the franchisor level, with mandates covering accounting, royalty reporting, and customer management tools. The system includes 41 franchised locations, all operating under a single-unit structure with no multi-unit operators on file. For vendors, this means a centralized sale to a small but uniform network where compliance with the mandated tech stack is non-negotiable.

Mandated & recommended tech

The systems vendors compete with

4 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.

Marblelife’s franchise center royalty reporting system
Mandatory
Proprietary systemItem 11

we require all franchisees to submit their royalty reports electronically through Marblelife’s franchise center royalty reporting system

QuickBooks EnterpriseIntuit Inc.
Mandatory
AccountingItem 11

We currently require use of QuickBooks Premiere or QuickBooks Enterprise accounting software

QuickBooks PremiereIntuit Inc.
Mandatory
AccountingItem 11

We currently require use of QuickBooks Premiere or QuickBooks Enterprise accounting software

scheduling and/or customer relationship management software system
Mandatory
SchedulingItem 11

You must use our, or our designated service provider’s, scheduling and/or customer relationship management software system, as designated by us.

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.

Sales LeaderEmerging 20 99

The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.

VP SalesHead of SalesCROSales Director
  1. 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
  2. Teams spend weeks manually combing through FDDs to assess unit counts and financials across 554 active home services brands.Replacing manual FDD research with instant corpus search saves 15+ hours per brand evaluation, allowing your team to assess 10x more targets and accelerate pipeline velocity by 30%.
  3. Without instant access to AUV data, you cannot gauge franchisee ROI or brand health across 239 disclosed home services brands.Seeing median AUV of $661,803.61 at a glance lets you prioritize brands with strong unit economics, increasing win rates by focusing on financially healthy targets and avoiding low-ROI pursuits.

Live signals

Total units
41
41 franchised
Unit growth YoY
+2.5%
vs prior filing
AUV
$359K
Item 19, 2022
Royalty
6%
of gross sales
Ad fund
2%
national + local
Initial fee
$30K
per unit
Investment range
$85K–$230K
all-in, Item 7
Procurement
Franchisor controlled
from the filing

The vendor opportunity at MarbleLife

MarbleLife operates 41 franchised locations, all single-unit operators, with an average unit volume of $359,038. The system grew at 2.5% year-over-year, adding roughly one net new unit annually. For software vendors, the addressable market is small but tightly controlled: every franchisee must use the tech stack mandated by the franchisor. There are no multi-unit operators on file, meaning every sale runs through a single decision-making channel at headquarters.

Who controls software purchasing

Purchasing authority sits with the executive team listed in the 2022 FDD: G. Edmond Williams (Chairman of the Board and CEO), Alan Mayr (President, COO, and Director), and Jeff R. DeVries (Vice President, Research and Development and Training). No separate CIO or VP of Technology is named. The presence of an R&D and Training VP suggests that operational software decisions—especially around scheduling and CRM—may involve DeVries directly. Vendors should prepare to engage Williams or Mayr for budget-level commitments and DeVries for technical evaluation.

Mandated and current tech stack

MarbleLife’s Item 11 disclosures mandate four technology components. First, a proprietary franchise center royalty reporting system, which handles financial reporting back to the franchisor. Second and third, QuickBooks Enterprise and QuickBooks Premiere by Intuit Inc., both mandatory for franchisee accounting. Fourth, a scheduling and/or customer relationship management software system, though no specific vendor is named in the FDD. This gap represents the clearest opening for a CRM or field-service platform that can integrate with QuickBooks and the royalty reporting tool.

Procurement, renewals, and timing

The FDD provides no Item 8 procurement extract, so designated-supplier or approved-supplier rules are not publicly known. Franchise agreements carry a 10-year initial term. Renewal requires notice, compliance, signing the then-current franchise agreement—which may contain materially different terms and excludes any renewal right beyond 10 years—plus a renewal fee and a release. With only 41 units and slow growth, major contract windows are rare. Vendors should monitor new-unit openings and any franchisor-led technology refresh cycles tied to the 10-year renewal cadence.

How to read the MarbleLife FDD

The 2022 Franchise Disclosure Document is the authoritative source for unit counts, executive names, fee structures, and technology mandates cited here. Review Item 1 for the full executive roster, Item 11 for the mandated tech stack, and Item 17 for renewal conditions. The embedded PDF viewer below contains the complete filing. For a ranked target list of franchise systems that match your software category, FranCloud can help you prioritize outreach.

Questions vendors ask

MarbleLife, answered from the filing

The buying center includes G. Edmond Williams (Chairman/CEO), Alan Mayr (President/COO), and Jeff R. DeVries (VP, R&D and Training). No dedicated CIO is listed; operational and training leadership likely influence tech decisions.
MarbleLife mandates its franchise center royalty reporting system, QuickBooks Enterprise and Premiere by Intuit, and a scheduling/CRM system. No specific POS or field-service vendor is named in the FDD.
The 2022 FDD reports 41 total units, all franchised. No company-owned units are disclosed. The sole mapped operator footprint shows one location in Wisconsin.
The FDD does not include an Item 8 procurement extract, so designated-supplier or approved-supplier requirements are not publicly disclosed. Vendors should clarify purchasing rules directly with HQ.
Franchise agreements run 10 years. Renewal requires signing the then-current agreement, which may contain materially different terms. With 2.5% unit growth, new-unit openings may create small, periodic sales opportunities.
The 2022 FDD was filed with state franchise regulators. You can review the embedded PDF viewer below for the full disclosure document.
Source

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Operator footprint

Who runs the locations

1 operators run 1 mapped locations — 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit1

Top states by locations

WI1

Related Home services brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.