From the filings

HQ-led decisions

Manhattan Bagel

Quick service restaurant

Software purchasing at Manhattan Bagel has a clear point of contact: Item 2 names Chief Information Officer Markus Lonnquist on the executive team. The FDD doesn't obligate the use of any named system — NCR Aloha and MenuLink appear under Item 7 without a purchase requirement — across a 68-unit franchised system flat year over year on a 2026 filing.

For software vendors selling into US franchise brands.

Live signals

Total units
68
68 franchised
Unit growth YoY
0%
vs prior filing
AUV
$752K
Item 19, 2025
Royalty
5%
of gross sales
Ad fund
5%
national + local
Initial fee
$25K
per unit
Investment range
$582K–$1.09M
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

10%of gross sales (FY2026)

Ongoing fees: 10% of gross sales (FY2026)Royalty 5%, Ad fund 5%. Total 10% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 5%Ad fund 5%

Mandated & recommended tech

The systems vendors compete with

Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.

CCCCCC Intelligent Solutions
Industry softwareItem 1

r regional multi-brand foodservice operators who previously had operated and/or then were operating other coffeehouse concepts as part of their multi-brand foodservice operations. CCC also granted one

FacebookMeta
MarketingItem 11

s, or other communications that can be accessed through electronic means, including, for example, the Internet, World Wide Web, webpages, microsites, social networking sites (e.g. Facebook, Twitter, L

LinkedInLinkedIn
MarketingItem 11

cations that can be accessed through electronic means, including, for example, the Internet, World Wide Web, webpages, microsites, social networking sites (e.g. Facebook, Twitter, LinkedIn, You Tube,

MenuLinkMenuLink
InventoryItem 7

e electronic equipment you will need to operate the Restaurant, such as a point-of-sale (POS) system, software, phone system and music system. An approved version of NCR Aloha and MenuLink back office

NCR AlohaNCR Voyix
POSItem 7

mate is for the electronic equipment you will need to operate the Restaurant, such as a point-of-sale (POS) system, software, phone system and music system. An approved version of NCR Aloha and MenuLi

PinterestPinterest
MarketingItem 11

ugh electronic means, including, for example, the Internet, World Wide Web, webpages, microsites, social networking sites (e.g. Facebook, Twitter, LinkedIn, You Tube, Google Plus, Pinterest, etc.), bl

TwitterX
MarketingItem 11

r communications that can be accessed through electronic means, including, for example, the Internet, World Wide Web, webpages, microsites, social networking sites (e.g. Facebook, Twitter, LinkedIn, Y

Franchisor behaviours

What the franchisor requires

19 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 13 questions the text does not settle, which is not a no.

Accounting

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

We reserve the right to have independent access to your computer for the purpose of downloading sales and other data.

How the franchisor buys

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 11

We reserve the right to change our policy at any time.

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

546000

Item 8

During our fiscal year ended December 30, 2025, our affiliate ENRG’s revenue from the sale of Proprietary Items to our Manhattan Bagel Company franchisees was $546,000, or less than one percent of ENRG’s total revenues of $680 million.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

We reserve the right to collect and retain certain manufacturing allowances, marketing allowances, rebates, credits, monies, payments and benefits (collectively, “Allowances”) offered to us or to our affiliates by manufacturers, suppliers and distributors based upon your purchases of Products and other goods and…

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

100

Item 8

We estimate that your purchases from approved suppliers and according to our specifications will represent approximately 100% of your total purchases in establishing the Restaurant, and approximately 100% in the continuing operation of the Restaurant.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 6

Supplier Will vary, but not Upon If you propose a new supplier of Testing more than $5,000 demand, if products, and we inspect the supplier (Note 6) incurred or test the supplier’s products, we may charge you or the supplier for our costs in conducting those inspections or running those tests.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If you want to buy any Products or any other items (except for Proprietary Items, which are discussed below) from an unapproved supplier, you first must submit to us a written request asking for our approval to do so.

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Item 8

We also may designate an independent evaluation service to conduct a quality control and evaluation program for Restaurants that we, our affiliates, or franchisees own.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 14

We may periodically revise the contents of the Manual, and you must make corresponding revisions to your copy of the Manual and comply with each new or changed standard.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 11

We will approve a proposed location only if it meets our standards and is otherwise acceptable to us.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Item 11

In connection with any Online Site, the Franchise Agreement provides that you may not establish an Online Site, nor may you offer, promote, or sell any products or services, or make any use of the Proprietary Mark, through the Internet without our prior written approval.

Is a minimum grand opening advertising spend required?

Yes

Item 11

you must spend at least $7,500 on local store marketing conducted for the Restaurant’s grand opening advertising program (the “Grand Opening Marketing Program”), according to our specifications for that program.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

You must buy all Proprietary Items, Products, ingredients, supplies, materials, and other products used or offered for sale at the Restaurant only from suppliers (including manufacturers, distributors, and other sources) that we have approved in writing.

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

You may not buy from any supplier that we have not yet approved in writing, and you must stop buying from any supplier who we approve, but later disapprove.

Payments

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Franchise agreement

The undersigned depositor (“Depositor” or “Franchisee”) hereby authorizes Manhattan Bagel Company, Inc. (“Franchisor”) to initiate debit entries and/or credit correction entries to the undersigned’s checking and/or savings account(s) indicated below and the depository designated below (“Depository” or “Bank”) to…

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Item 11

The Restaurant must at all times be under the active full-time management of either you (or if you are an entity, then your Operating Partner) or a Franchised Business Manager who has successfully completed the initial training program to our satisfaction.

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 11

We may require our franchisees to buy an approved computer hardware and software point of sale (POS) system.

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We reserve the right to have independent access to your computer for the purpose of downloading sales and other data.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

If you ask that we provide additional on–site training, and we are able to do so, then you will pay us our then–current per diem charges and out–of–pocket expenses.

The filing answers no to 2 questions
  • Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
  • Must the franchisee participate in a regional advertising cooperative when one exists?Item 11

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderEmerging 20 99

The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.

VP SalesHead of SalesCROSales Director
  1. 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
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The vendor opportunity at Manhattan Bagel Manhattan Bagel runs 68 franchised units in the quick-service restaurant segment, flat year over year per its 2026 FDD. Average unit volume is $751,812, and the FDD makes a financial performance representation. The brand is part of Einstein Noah Restaurant Group, alongside Einstein Bros. Bagel Franchise.

Who controls software purchasing Item 2 names President and CEO Jessica DePetro, CFO Will Evans, COO Adam Modzel, CMO Jessica Serrano, and Chief Information Officer Markus Lonnquist — the CIO role points directly to who a technology vendor should reach.

Procurement, renewals, and timing Item 8 runs an approved-supplier list: bagels, baked and sweet snacks, cookies, cream cheese and its spreads, coffee, coffee beans, and branded paper and plastic goods must come from the franchisor or its affiliates, and the franchisor can designate a single supplier for certain items to gain marketplace efficiencies. Franchisees may propose an alternate supplier. The initial term is 10 years, with renewal tied to notice, compliance, and a release under the franchise agreement's own renewal sections.

How to read the Manhattan Bagel FDD The full 2026 disclosure document is embedded below via the PDF viewer, filed with state franchise regulators. For a ranked list of franchise systems that fit your product better than this one, talk to FranCloud.

Questions vendors ask

Manhattan Bagel, answered from the filing

Item 2 names Chief Information Officer Markus Lonnquist on the headquarters team, alongside President and CEO Jessica DePetro and COO Adam Modzel — Lonnquist is the natural point of contact for a technology pitch.
The FDD requires none of the systems it names: NCR Aloha and MenuLink appear under Item 7, and CCC, Facebook, LinkedIn, Pinterest, and Twitter/X are named elsewhere, all without a purchase obligation.
68 total units, all franchised, in the quick-service restaurant segment, flat year over year per the 2026 FDD.
Item 8 runs an approved-supplier list, with bagels, baked goods, cream cheese, coffee, and branded paper and plastic goods required from the franchisor or its affiliates. The franchisor can also designate a single supplier for certain items. Franchisees may propose a supplier for approval.
The initial term is 10 years, with renewal keyed to notice, monetary compliance, a release, and a new franchise agreement under Sections 2.2.1–2.2.8. Unit count is flat year over year, so renewal timing is the more useful signal right now.
The embedded PDF viewer below carries the full document, filed with state franchise regulators in 2026.
Source

Read the filing itself

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Manhattan Bagel2026 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

4 operators run 4 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit4

Top states by locations

DE2
NC1
FL1

Ownership

The portfolio behind Manhattan Bagel

strategic_multibrand of Einstein Noah Restaurant Group.

Sibling brands

Related Quick service restaurant brands

Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.