From the filings

+9.524% units YoYHQ-led decisions

Einstein Bros. Bagel Franchise

Quick service restaurant

Einstein Bros. Bagel's franchise agreement puts POS purchasing under corporate control: Items 7 and 11 name NCR/Aloha as the approved POS and back office system vendor. The system spans 464 units, 69 franchised and 395 company-owned, with franchised outlets up 9.524% year over year.

For software vendors selling into US franchise brands.

Live signals

Total units
464
69 franchised
Unit growth YoY
+9.524%
vs prior filing
AUV
$1.08M
Item 19, 2025
Royalty
5%
of gross sales
Ad fund
4%
national + local
Initial fee
$35K
per unit
Investment range
$650K–$1.25M
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
1 years
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

9%of gross sales (FY2026)

Ongoing fees: 9% of gross sales (FY2026)Royalty 5%, Ad fund 4%. Total 9% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 5%Ad fund 4%

Mandated & recommended tech

The systems vendors compete with

1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

NCRNCR Voyix
Mandatory
POSItem 7

n fees ranging from $300/month to $900/month, depending on the Restaurant size and the amount of terminals used. Unlike franchisees, licensees are not required to subscribe to the NCR services. 3. FUR

AlohaNCR Voyix
POSItem 7

. The estimate is for the electronic equipment you will need to operate a Franchised Restaurant, such as a point-of-sale (POS) system, software, phone system and music system. NCR/Aloha is the approve

CCCCCC Intelligent Solutions
Industry softwareItem 1

r regional multi-brand foodservice operators who previously had operated and/or then were operating other coffeehouse concepts as part of their multi-brand foodservice operations. CCC also granted one

FacebookMeta
MarketingItem 11

, or other communications that can be accessed through electronic means, including, for example, the Internet, World Wide Web, webpages, microsites, social networking sites (e.g., Facebook, Twitter, L

InstagramMeta
MarketingItem 11

or preparing and producing video, audio, and written materials and electronic media; costs associated with inbound marketing channels and providers (for example, Google, Facebook, Instagram, TikTok, P

LinkedInLinkedIn
MarketingItem 11

ations that can be accessed through electronic means, including, for example, the Internet, World Wide Web, webpages, microsites, social networking sites (e.g., Facebook, Twitter, LinkedIn, You Tube,

PinterestPinterest
MarketingItem 11

oducing video, audio, and written materials and electronic media; costs associated with inbound marketing channels and providers (for example, Google, Facebook, Instagram, TikTok, Pinterest and Yelp);

TikTokTikTok
MarketingItem 11

g and producing video, audio, and written materials and electronic media; costs associated with inbound marketing channels and providers (for example, Google, Facebook, Instagram, TikTok, Pinterest an

TwitterX
MarketingItem 11

communications that can be accessed through electronic means, including, for example, the Internet, World Wide Web, webpages, microsites, social networking sites (e.g., Facebook, Twitter, LinkedIn, Yo

YelpYelp
MarketingItem 11

audio, and written materials and electronic media; costs associated with inbound marketing channels and providers (for example, Google, Facebook, Instagram, TikTok, Pinterest and Yelp); developing, im

Franchisor behaviours

What the franchisor requires

29 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 3 questions the text does not settle, which is not a no.

Accounting

Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?

Yes

Franchise agreement

12.1.4 All of the records required under this Section 12.1 and in Sections 12.2 and 12.3 below must be maintained in digital form, accessible to us and/or or designee (for example, our accountants) remotely and in that digital form, and using a software program or online site (such as “QuickBooks”) that we approve…

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

We reserve the right to have independent access to your computer for the purpose of downloading sales and other data.

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

12.2.1 You agree to provide us, at your expense, and in a format that we have specified, a complete annual financial statement prepared on a review basis by an independent certified public accountant (as to whom we do not have a reasonable objection) within ninety (90) days after the end of each fiscal year of the…

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

Other than Proprietary Items, we and our affiliates do not sell any items to you.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 8

We may periodically establish food commissaries and distribution facilities, and we may designate these as approved (or required) manufacturers, suppliers, or distributors.

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

0

Item 8

Neither we nor any other affiliate derived any revenue from required purchases or leases by franchisees during the prior fiscal year.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

We reserve the right to collect and retain certain manufacturing allowances, commissions, marketing allowances, rebates, credits, monies, payments and other economic benefits (collectively, “Allowances”) offered to us or to our affiliates by manufacturers, suppliers and distributors based upon your purchases of…

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

100

Item 8

We estimate that your product purchases from approved suppliers and according to our specifications will represent approximately 100% of your total product purchases in establishing the Restaurant, and approximately 100% in the continuing operation of the Restaurant.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 6

If you request to use a supplier that we have not previously approved, then we can charge you a fee to evaluate the new supplier.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If you want to buy any Products or any other items (except for Proprietary Items, which are discussed below) from an unapproved supplier, you first must submit to us a written request asking for our approval to do so.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

you agree to immediately stop use of (and transfer to us) all telephone numbers and any domain names, websites, e-mail addresses, social media/network names, and any other print and online identifiers (together, “Identifiers”), whether or not authorized by us, that you have used (or that you have authorized others to…

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Franchise agreement

Einstein Bros. Bagels (2026) ACTIVE 718808888v2 12.4.6 You agree to comply with the then-current Payment Card Industry Data Security Standards as those standards may be revised and modified by the PCI Security Standards Council, LLC (see www.pcisecuritystandards.org), or any successor organization or standards that…

Franchise management

Must the franchisee participate in a customer-satisfaction or net-promoter survey program?

Yes

Franchise agreement

You must participate in such programs as we require, and promptly pay the then-current charges of the evaluation service.

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

you also grant to us and our agents the right to enter upon the Franchised Business premises at any reasonable time for the purpose of conducting inspections, for among other purposes, preserving the validity of the Proprietary Marks, and verifying your compliance with this Agreement

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Franchise agreement

We have the right to revise the contents of the Manual whenever we deem it appropriate to do so, and you agree to make corresponding revisions to your copy of the Manual and to comply with each new or changed standard.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 11

We will approve a proposed location only if it meets our standards and is otherwise acceptable to us.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Item 11

In connection with any Online Site, the Franchise Agreement and License Agreement provide that you may not establish an Online Site, nor may you offer, promote, or sell any products or services, or make any use of the Proprietary Marks, through the Internet without our prior written approval.

Is a minimum grand opening advertising spend required?

Yes

Item 11

you must spend at least $10,000 on local store marketing conducted for the Restaurant’s grand opening marketing program (the “Grand Opening Marketing Program”), according to our specifications for that program.

Must the franchisee participate in a customer loyalty or rewards program?

Yes

Item 11

You must participate in gift card, customer loyalty, and similar programs we designate for use by our Restaurants, unless you are restricted from doing so by your lease or other third party contract related to the location in which you operate your Restaurant (in which case you must notify us, in writing, of such…

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

You must buy all Proprietary Items, Products, ingredients, supplies, materials, and other products used or offered for sale at the Restaurant only from suppliers (including manufacturers, distributors, and other sources) that we have approved in writing.

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

You must buy all of your requirements for bagels, sweets and baked goods, shakes, blended drinks, cookies, cream cheese, cream cheese spreads, coffee, coffee beans, and paper and plastic goods bearing the Proprietary Marks (“Proprietary Items”) only from us, our affiliate, our parent company, or from our designee(s)…

Payments

Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?

Yes

Franchise agreement

12.4.2 You agree not to use any Payment Card Vendor for which we have not given you our prior written approval or as to which we have revoked our earlier approval.

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Franchise agreement

You agree to establish an arrangement for electronic funds transfer to us, or electronic deposit to us of any payments required under Sections 4 or 13 of this Agreement.

Must the franchisee participate in a gift card program?

Yes

Item 11

You must participate in gift card, customer loyalty, and similar programs we designate for use by our Restaurants, unless you are restricted from doing so by your lease or other third party contract related to the location in which you operate your Restaurant

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Item 15

If you are a corporation or a partnership, an Operating Partner must supervise the operation of the Restaurant and must be approved by us.

Must employees wear uniforms specified by the franchisor?

Yes

Franchise agreement

Your employees must comply with such dress code or standards as we may require, which may include use of branded (or other “uniform”) apparel, and otherwise identify themselves with the Proprietary Marks at all times in the manner we specify (whether in the Manual or otherwise in writing) while on a job for the…

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 11

At this time, we require our franchisees under the Franchise Agreement to buy or subscribe to an approved computer hardware and software point of sale (POS) system.

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We reserve the right to have independent access to your computer for the purpose of downloading sales and other data.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 6

We may charge a training fee up to $650 for each individual that attends training.

The filing answers no to 2 questions
  • Is there a franchisee advisory council, association or committee?Item 20
  • Must the franchisee participate in a regional advertising cooperative when one exists?Item 11

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderRegional 100 499

HQ leadership: CEO/President + VP Ops/Franchise + a first dedicated IT/systems owner.

VP SalesHead of SalesCROSales Director
  1. 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
  2. 82.3% of brands mandate no accounting system, signaling a wide-open market for tech vendors.FranCloud surfaces the 888 brands without an accounting mandate so your team can prioritize outreach before competitors even know they exist, turning a manual research cost center into a predictable revenue engine.
  3. Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.

The vendor opportunity at Einstein Bros. Bagel Franchise

Einstein Bros. Bagel operates 464 restaurants, 69 franchised and 395 company-owned, with franchised outlets up 9.524% year over year. The Item 19 figure is $1,083,972, for the cohort of company-owned and franchised restaurants open the entire fiscal year ended December 30, 2025. Mapped franchise operators concentrate in Texas (46), Florida (27), California (22), North Carolina (16), and Tennessee (13).

Who controls software purchasing

Einstein Bros. Bagel is majority company-operated, and its corporate office in Colorado sets the POS and computer-system standard for company-owned and franchised restaurants alike. Chief Technology Officer Markus Lonnquist is the closest buying-center contact for a software vendor; CEO and President Jessica DePetro and Chief Operations Officer Adam Modzel sit above that decision, with CFO Will Evans controlling the budget. Einstein Bros. Bagel is part of Einstein Noah Restaurant Group, alongside sibling brand Manhattan Bagel.

Tech named in the FDD, and what is actually required

Item 11 requires the approved computer hardware and software point-of-sale system, with NCR/Aloha as the approved POS and back office system vendor, which must use Einstein's approved interface to communicate electronically with its own systems; at some host-facility locations (such as airports), the POS may instead be mandated by the host itself. Franchisees must buy or lease and maintain a computer system meeting Einstein's requirements for back-office and point-of-sale systems. The FDD also names, in Item 11, Facebook, Instagram, LinkedIn, Pinterest, and TikTok.

Procurement, renewals, and timing

Item 8 runs on an approved-supplier list: bagels, sweets and baked goods, shakes, blended drinks, and cookies must come from Einstein or its affiliates, and franchisees may propose alternative suppliers for other items. The royalty runs 5.0% of sales. The standard Franchise Agreement term runs 10 years; a separate License Agreement carries a 5-year term, or 10 years for airport locations. Franchised outlets grew 9.524% year over year, adding new-unit setups alongside that renewal cadence.

How to read the Einstein Bros. Bagel Franchise FDD

The embedded viewer below carries Einstein Bros. Bagel Franchise's 2026 Franchise Disclosure Document in full, including the Item 7 and Item 11 technology language and the Item 8 supplier-restriction language summarized above.

Talk to FranCloud for a ranked list of franchise systems like Einstein Bros. Bagel where the technology mandate and growth curve line up with your product.

Questions vendors ask

Einstein Bros. Bagel Franchise, answered from the filing

Einstein Bros. Bagel's corporate office in Colorado sets the required POS platform for company-owned and franchised restaurants alike. Chief Technology Officer Markus Lonnquist is the direct buying-center contact, with CEO Jessica DePetro and COO Adam Modzel sitting above that decision.
Franchisees must buy or subscribe to the approved POS system, and Item 11 names NCR/Aloha as the approved POS and back office system vendor. The system must interface with Einstein's own systems; at licensed host-facility locations, the POS may instead be mandated by the host. The FDD also names Facebook, Instagram, LinkedIn, Pinterest, and TikTok.
464 total units, 69 franchised and 395 company-owned, in the quick-service restaurant segment.
Item 8 runs on an approved-supplier list: franchisees must buy bagels, sweets and baked goods, shakes, blended drinks, and cookies from Einstein or its affiliates, and all other products only from suppliers Einstein approves in writing. Franchisees may propose a supplier for approval.
The standard term runs 10 years, with a 5-year term and a 10-year airport-location term also available under the License Agreement. Franchised outlets grew 9.524% year over year, adding new-unit technology setups on top of renewal-driven turnover.
The embedded PDF viewer below carries Einstein Bros. Bagel Franchise's 2026 Franchise Disclosure Document.
Source

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

304 operators run 331 mapped locations. 10 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit294
2–9 units10

Top states by locations

TX46
FL27
CA22
NC16
TN13

Ownership

The portfolio behind Einstein Bros. Bagel Franchise

strategic_multibrand of Einstein Noah Restaurant Group.

Sibling brands

Related Quick service restaurant brands

Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.