Aloha
Mandatorye require our franchisees under the Franchise Agreement to buy or subscribe to an approved computer hardware and software point of sale (POS) system. As noted in Item 7 above, NCR/Aloha is the approve
+9.524% units YoYHQ-led decisions
Einstein Bros. Bagel Franchise
Quick service restaurantSoftware purchasing at Einstein Bros. Bagels is controlled at the corporate headquarters in Colorado, where CTO Markus Lonnquist leads technology decisions. The brand mandates the NCR/Aloha POS system by NCR Voyix across its 464 locations. With 395 company-owned units and a 9.5% year-over-year unit growth rate, the addressable market for a vendor is concentrated within a single, HQ-driven buyer.
Live signals
Total units
464
69 franchised
Unit growth YoY
+9.524%
vs prior filing
AUV
$1.08M
Item 19, 2025
Royalty
5%
of gross sales
Ad fund
4%
national + local
Initial fee
$35K
per unit
Investment range
$650K–$1.25M
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
1 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
9%of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
NCR
Mandatoryupport fee and software license fees are for Franchised Restaurants only, and presently range from $500-$1,100 for each Month and reflect the price of a subscription directly with NCR. Unlike franchis
CCC
red ENRG and its subsidiaries, including us. JAB is a member of the Joh. A Benckiser Group, a German-based firm. JAB also owns majority interests in Caribou Coffee Company, Inc. (“CCC,” the franchisor
Facebook
, or other communications that can be accessed through electronic means, including, for example, the Internet, World Wide Web, webpages, microsites, social networking sites (e.g., Facebook, Twitter, L
Instagram
or preparing and producing video, audio, and written materials and electronic media; costs associated with inbound marketing channels and providers (for example, Google, Facebook, Instagram, TikTok, P
LinkedIn
ations that can be accessed through electronic means, including, for example, the Internet, World Wide Web, webpages, microsites, social networking sites (e.g., Facebook, Twitter, LinkedIn, You Tube,
Pinterest
oducing video, audio, and written materials and electronic media; costs associated with inbound marketing channels and providers (for example, Google, Facebook, Instagram, TikTok, Pinterest and Yelp);
TikTok
g and producing video, audio, and written materials and electronic media; costs associated with inbound marketing channels and providers (for example, Google, Facebook, Instagram, TikTok, Pinterest an
Twitter
communications that can be accessed through electronic means, including, for example, the Internet, World Wide Web, webpages, microsites, social networking sites (e.g., Facebook, Twitter, LinkedIn, Yo
Yelp
audio, and written materials and electronic media; costs associated with inbound marketing channels and providers (for example, Google, Facebook, Instagram, TikTok, Pinterest and Yelp); developing, im
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
HQ leadership: CEO/President + VP Ops/Franchise + a first dedicated IT/systems owner.
VP SalesHead of SalesCROSales Director
- 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
- 82.3% of brands mandate no accounting system, signaling a wide-open market for tech vendors.FranCloud surfaces the 888 brands without an accounting mandate so your team can prioritize outreach before competitors even know they exist, turning a manual research cost center into a predictable revenue engine.
- Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
The vendor opportunity at Einstein Bros. Bagels
Einstein Bros. Bagels operates 464 quick-service restaurants, with a heavy corporate tilt—395 locations are company-owned, and only 69 are franchised. This structure concentrates software purchasing power at the Lakewood, Colorado headquarters. The average unit volume sits at $1,083,972, and the system is growing at a 9.5% clip year-over-year. For a software vendor, the pitch is straightforward: you are selling into a single, HQ-controlled buyer that is actively expanding its footprint.
Who controls software purchasing
The technology buying center is anchored by Markus Lonnquist, the Chief Technology Officer. The executive roster in the 2026 FDD also includes Jessica DePetro (President, CEO, and Director), Will Evans (Chief Financial Officer), Adam Modzel (Chief Operations Officer), and Michael W. Davis (Chief Legal Officer and Director). In a chain where 85% of units are corporate, a CTO-led evaluation is the most likely path for any operational or back-of-house software. The CFO and COO are natural stakeholders for solutions that touch financial reporting or store operations.
Mandated and current tech stack
The only technology system explicitly mandated in the 2026 FDD is the point-of-sale: NCR/Aloha by NCR Voyix. No other recommended or required platforms—for inventory, labor, loyalty, or delivery—are disclosed. This creates a clear wedge for vendors whose products integrate with or sit adjacent to the NCR/Aloha ecosystem. If your software complements that POS, you are not displacing a mandated incumbent in other categories.
Procurement, renewals, and timing
The FDD does not disclose a designated supplier program or procurement model in Item 8. The standard franchise agreement runs for an initial term of 10 years. Renewal terms are 5 years for some license agreements and 10 years for others, including airport locations. Renewal conditions include notice, satisfaction of monetary obligations, compliance with the agreement, a release, a fee, and execution of a new agreement. These multi-year cycles suggest that major technology contract decisions may cluster around renewal windows, though the FDD does not specify when current tech contracts expire.
How to read the Einstein Bros. Bagels FDD
The full 2026 Franchise Disclosure Document is embedded below. Item 1 names the executive team. Item 11 confirms the NCR/Aloha mandate. Item 17 outlines the renewal terms and conditions. Because the FDD is a legal filing with state regulators, it provides a factual baseline for understanding the chain’s obligations and constraints—but it does not reveal internal budgeting cycles or incumbent contract end dates. Use it to ground your outreach in real data, then layer in your own discovery.
For a ranked target list of franchise systems that match your ideal customer profile, talk to FranCloud.
Questions vendors ask
Einstein Bros. Bagel Franchise, answered from the filing
The buying center is led by CTO Markus Lonnquist. The executive team also includes the CEO, CFO, COO, and CLO, who are listed in the FDD and likely influence major technology procurement decisions.
The 2026 FDD mandates the NCR/Aloha point-of-sale system by NCR Voyix. No other operational technology systems are disclosed as mandated or recommended in the filing.
The system has 464 total units, comprised of 395 company-owned locations and 69 franchised locations, positioning it as a mid-sized quick-service restaurant chain.
The procurement model is not disclosed in the most recent FDD. Item 8, which typically details designated or approved supplier requirements, contains no extractable signal in the filing.
The standard initial franchise term is 10 years, with renewal terms of 5 or 10 years. Contract windows may align with these cycles, but specific technology refresh timelines are not disclosed in the FDD.
The 2026 FDD is filed with state franchise regulators. You can read the full document using the embedded PDF viewer below to analyze the legal and operational disclosures directly.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Einstein Bros. Bagel Franchise files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
606 operators run 606 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit606
Top states by locations
| TX | 76 |
|---|---|
| FL | 45 |
| NC | 34 |
| GA | 25 |
| PA | 24 |
Ownership
The portfolio behind Einstein Bros. Bagel Franchise
strategic_multibrand of Einstein Noah Restaurant Group.
Sibling brands
Related Quick service restaurant brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.