HubSpotHubSpot, Inc.
MandatoryThe Computer Systems currently required for a Lush Lawn® franchise are Hubspot and RealGreen.
HQ-led decisions
Lush Lawn
Home servicesSoftware purchasing at Lush Lawn is controlled at the headquarters level by a small executive team including CEO Aaron Samson and COO Ken Jesso. The franchisor currently mandates HubSpot and RealGreen across its system. With only 5 total units—all company-owned—the addressable market is extremely limited, but the mandated tech stack signals a centralized procurement model for any future franchise expansion.
Mandated & recommended tech
The systems vendors compete with
2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.
RealGreen
MandatoryThe Computer Systems currently required for a Lush Lawn® franchise are Hubspot and RealGreen.
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
- 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
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Live signals
Total units
5
0 franchised
Unit growth YoY
—
vs prior filing
AUV
$486K
Item 19, 2025
Royalty
8%
of gross sales
Ad fund
3%
national + local
Initial fee
$38K
per unit
Investment range
$167K–$322K
all-in, Item 7
Procurement
Franchisor controlled
from the filing
The vendor opportunity at Lush Lawn
Lush Lawn is a home-services brand headquartered in Michigan with a total footprint of 5 units, all company-owned as of the 2025 FDD. The number of franchised units is not disclosed. Average unit volume (AUV) sits at $486,131, and the royalty rate is 8.0% on an initial term of 7 years. Year-over-year unit growth data is not available in the current disclosure.
For software vendors, the immediate addressable market is small—just 5 locations under direct corporate control. However, the presence of mandated technology and a clearly defined executive team suggests a centralized buying process. Any future franchise expansion would likely follow the same procurement patterns established at HQ.
Who controls software purchasing
The 2025 FDD lists four executives in Item 1: Aaron Samson (Chief Executive Officer), Zaid Almajdalawi (Chief Financial Officer), Ken Jesso (Chief Operating Officer), and Alex Samson (Franchise Sales and Support). With no franchised operators mapped in our corpus, all purchasing authority rests with this HQ team. Vendors should direct outreach to the CEO and COO as the likely decision-makers for operational and marketing software. The CFO is the probable gatekeeper for budget approval.
Mandated and current tech stack
Lush Lawn mandates two systems across its operations: HubSpot by HubSpot, Inc. and RealGreen. HubSpot covers CRM and marketing automation, while RealGreen is a field-service management platform common in lawn care and pest control. No other mandated or recommended vendors are named in the FDD. This dual-stack environment means any new software must either integrate with or replace one of these incumbent platforms. Vendors offering complementary solutions—such as payment processing, customer communication, or route optimization—should position their product as an enhancement to the existing HubSpot-RealGreen backbone.
Procurement, renewals, and timing
The FDD does not include an Item 8 procurement extract, so the formal supplier designation model—whether designated, approved, or open—is not publicly disclosed. Renewal terms are outlined in Item 17: franchisees may renew for 3 additional terms of 5 years each, provided they comply with all obligations under Section 3.2 of the Franchise Agreement. The initial term is 7 years. With no franchised units currently operating, renewal-driven software evaluation cycles are not yet a factor. Vendors should monitor any franchise sales activity as a leading indicator of future technology needs.
How to read the Lush Lawn FDD
The 2025 Franchise Disclosure Document is filed with state franchise regulators and available for review in the embedded PDF viewer below. Key sections for software vendors include Item 1 (executive team), Item 11 (mandated systems), Item 8 (procurement restrictions, though absent here), and Item 17 (renewal and term structure). These sections reveal who buys, what they already use, and when contract opportunities may arise. For a ranked target list of franchise systems matched to your software category, FranCloud can help.
Questions vendors ask
Lush Lawn, answered from the filing
The executive team controls purchasing. Key contacts include CEO Aaron Samson, COO Ken Jesso, and CFO Zaid Almajdalawi, per the 2025 FDD.
The 2025 FDD mandates HubSpot by HubSpot, Inc. and RealGreen. No other mandated systems are disclosed.
Lush Lawn has 5 total units, all company-owned. The number of franchised units is not disclosed in the FDD.
The FDD does not include an Item 8 procurement extract, so the designated vs. approved supplier model is not publicly disclosed.
The initial franchise term is 7 years. Renewal is available for 3 terms of 5 years each, contingent on compliance with Section 3.2.
The 2025 FDD is filed with state franchise regulators. You can review it using the embedded PDF viewer below.
Source
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Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.