FacebookMeta
il, websites, social networks, wikis, podcasts, online forums, content sharing communities, blogging, other social media accounts or participations (including, without limitation, Facebook, Twitter, L
From the filings
HQ-led decisions
Lush Lawn
Home servicesSoftware purchasing at Lush Lawn is controlled at the headquarters level by a small executive team including CEO Aaron Samson and COO Ken Jesso. The franchisor currently mandates HubSpot and RealGreen across its system. With only 5 total units—all company-owned—the addressable market is extremely limited, but the mandated tech stack signals a centralized procurement model for any future franchise expansion.
For software vendors selling into US franchise brands.
Live signals
Total units
5
0 franchised
Unit growth YoY
—
vs prior filing
AUV
$486K
Item 19, 2025
Royalty
8%
of gross sales
Ad fund
3%
national + local
Initial fee
$38K
per unit
Investment range
$167K–$322K
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
11%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
HubSpotHubSpot
logy that we currently specify for establishing a Franchised Business includes one or more Computer Systems. The Computer Systems currently required for a Lush Lawn® franchise are Hubspot and RealGree
InstagramMeta
e forums, content sharing communities, blogging, other social media accounts or participations (including, without limitation, Facebook, Twitter, LinkedIn, YouTube, Pinterest, and Instagram), mobile t
LinkedInLinkedIn
l networks, wikis, podcasts, online forums, content sharing communities, blogging, other social media accounts or participations (including, without limitation, Facebook, Twitter, LinkedIn, YouTube, P
PinterestPinterest
podcasts, online forums, content sharing communities, blogging, other social media accounts or participations (including, without limitation, Facebook, Twitter, LinkedIn, YouTube, Pinterest, and Insta
Real GreenReal Green
currently specify for establishing a Franchised Business includes one or more Computer Systems. The Computer Systems currently required for a Lush Lawn® franchise are Hubspot and RealGreen. The specif
TwitterX
es, social networks, wikis, podcasts, online forums, content sharing communities, blogging, other social media accounts or participations (including, without limitation, Facebook, Twitter, LinkedIn, Y
YouTubeGoogle
, wikis, podcasts, online forums, content sharing communities, blogging, other social media accounts or participations (including, without limitation, Facebook, Twitter, LinkedIn, YouTube, Pinterest,
Franchisor behaviours
What the franchisor requires
28 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 2 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
You must ensure that we have direct electronic access to your accounting data through an accounting vendor designated by us.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have the right to independently access the sales and other data generated or stored by the Franchise Technology, including your Computer Systems.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
You must provide copies of monthly statements or reports to us within fifteen (15) days of the end of each month and copies of annual statements or reports within thirty (30) days of the end of your fiscal year.
How the franchisor buys
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We may add or delete Designated or Approved Suppliers at any time and you must comply with those changes immediately on written notice from us.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
In our fiscal year ending December 31, 2024, neither we, nor any other affiliate, received material consideration from our Designated or Approved Suppliers from required purchases or leases by our franchisees.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We have the right to receive rebates or other fees from designated or approved suppliers based on sales of products or services to our franchisees.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
35Item 8
All of your purchases from Designated Suppliers, Approved Suppliers, or in accordance with our specifications will represent 90 to 100% of your total purchases in the establishment of your franchise and 35 to 45% of your total purchases in operating your franchise.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
We may charge you a fee equal to our actual costs incurred in making this determination.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
You may request to have a supplier for items other than Designated Products or Services approved by submitting to us the information, samples or 24 Lush Lawn Franchising, LLC FDD Dated April 15, 2025 agreements necessary for our determination under the procedures specified by us.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
You acknowledge that as between you and us, we have the sole right to all Telephone Numbers and Electronic Media used in the Franchised Business and all written and online directory listings associated with the Franchised Business.
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesItem 11
You must comply with the PCI Requirements in connection with your Franchised Business.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
We and our designated agents have the right, at any reasonable time and without prior notice, to: (a) inspect the Franchised Business; (b) confer with you and your management employees; and (c) inspect your equipment, vehicles, materials, inventory, signage, fixtures, furniture, and operating methods.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
we reserve the right to change the Franchise Systems after the signing of this Agreement and to change the terms of the Brand Standards Manual after the signing of this Agreement to reflect those changes.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 12
You must always operate your Franchised Business only at a location within the Designated Area approved in writing by us.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You must not use any Digital Marketing in connection with the Franchised Business, including but not limited to the creation of social media sites and accounts, except with our written consent and then only in accordance with any policies and procedures specified by us.
Is a minimum grand opening advertising spend required?
YesItem 7
You must spend an amount specified by us to conduct initial launch marketing and promotions.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesFranchise agreement
You must monthly spend a minimum of three percent (3%) of your Gross Sales, for advertising in your local market.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
If your Franchised Business is in a designated Advertising Area, you must participate in and pay your proportionate cost of any joint advertising programs specified by us for that Advertising Area.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
We currently designate that you must purchase or lease some products and services used in the development and operation of your Franchised Business from Designated Suppliers, including your Computer System(s), uniforms, advertising and marketing materials, and accounting platform.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
We currently designate that you must purchase or lease some products and services used in the development and operation of your Franchised Business from Designated Suppliers, including your Computer System(s), uniforms, advertising and marketing materials, and accounting platform.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesFranchise agreement
You may not use any Credit Card Vendors that we have not approved in writing or for which we have revoked approval.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
You must make all payments owed to us or our affiliates by electronic funds transfer (automatic bank transfers).
People
Must employees wear uniforms specified by the franchisor?
YesFranchise agreement
(b) qualifications, dress, uniforms, grooming, general appearance, and demeanor of employees;
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesFranchise agreement
We require you to use certain technology in connection with the Franchised Business in our discretion, which may include websites, point of sale, and customer relationship management systems
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesFranchise agreement
We will have the right to independently access the sales information and other data generated or stored by the Franchise Technology, including your CRM Systems.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesFranchise agreement
The CRM Systems must be acquired from a Designated Supplier.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 6
18 Lush Lawn Franchising, LLC FDD Dated April 15, 2025 (5) We have the right to charge you for ongoing and additional training.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 6
We may charge this fee for scheduled conferences we require you to attend at our home office or other locations as we may determine in our discretion.
The filing answers no to 4 questions
- Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
- Is there a franchisee advisory council, association or committee?Franchise agreement
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
- Does the franchisor require minimum staffing levels or specific roles?Franchise agreement
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
- 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
- Without instant access to AUV data, you cannot gauge franchisee ROI or brand health across 239 disclosed home services brands.Seeing median AUV of $661,803.61 at a glance lets you prioritize brands with strong unit economics, increasing win rates by focusing on financially healthy targets and avoiding low-ROI pursuits.
- With median unit growth of only 2.62% YoY across 323 disclosed brands, you need to find the outliers poised for expansion before they hit the market.Using growth signals to identify high-velocity brands lets you engage them during expansion phases, capturing deals 2x faster than reactive competitors who wait for public announcements.
The vendor opportunity at Lush Lawn
Lush Lawn is a home-services brand headquartered in Michigan with a total footprint of 5 units, all company-owned as of the 2025 FDD. The number of franchised units is not disclosed. Average unit volume (AUV) sits at $486,131, and the royalty rate is 8.0% on an initial term of 7 years. Year-over-year unit growth data is not available in the current disclosure.
For software vendors, the immediate addressable market is small—just 5 locations under direct corporate control. However, the presence of mandated technology and a clearly defined executive team suggests a centralized buying process. Any future franchise expansion would likely follow the same procurement patterns established at HQ.
Who controls software purchasing
The 2025 FDD lists four executives in Item 1: Aaron Samson (Chief Executive Officer), Zaid Almajdalawi (Chief Financial Officer), Ken Jesso (Chief Operating Officer), and Alex Samson (Franchise Sales and Support). With no franchised operators mapped in our corpus, all purchasing authority rests with this HQ team. Vendors should direct outreach to the CEO and COO as the likely decision-makers for operational and marketing software. The CFO is the probable gatekeeper for budget approval.
Mandated and current tech stack
Lush Lawn mandates two systems across its operations: HubSpot by HubSpot, Inc. and RealGreen. HubSpot covers CRM and marketing automation, while RealGreen is a field-service management platform common in lawn care and pest control. No other mandated or recommended vendors are named in the FDD. This dual-stack environment means any new software must either integrate with or replace one of these incumbent platforms. Vendors offering complementary solutions—such as payment processing, customer communication, or route optimization—should position their product as an enhancement to the existing HubSpot-RealGreen backbone.
Procurement, renewals, and timing
The FDD does not include an Item 8 procurement extract, so the formal supplier designation model—whether designated, approved, or open—is not publicly disclosed. Renewal terms are outlined in Item 17: franchisees may renew for 3 additional terms of 5 years each, provided they comply with all obligations under Section 3.2 of the Franchise Agreement. The initial term is 7 years. With no franchised units currently operating, renewal-driven software evaluation cycles are not yet a factor. Vendors should monitor any franchise sales activity as a leading indicator of future technology needs.
How to read the Lush Lawn FDD
The 2025 Franchise Disclosure Document is filed with state franchise regulators and available for review in the embedded PDF viewer below. Key sections for software vendors include Item 1 (executive team), Item 11 (mandated systems), Item 8 (procurement restrictions, though absent here), and Item 17 (renewal and term structure). These sections reveal who buys, what they already use, and when contract opportunities may arise. For a ranked target list of franchise systems matched to your software category, FranCloud can help.
Questions vendors ask
Lush Lawn, answered from the filing
The executive team controls purchasing. Key contacts include CEO Aaron Samson, COO Ken Jesso, and CFO Zaid Almajdalawi, per the 2025 FDD.
The 2025 FDD mandates HubSpot by HubSpot, Inc. and RealGreen. No other mandated systems are disclosed.
Lush Lawn has 5 total units, all company-owned. The number of franchised units is not disclosed in the FDD.
The FDD does not include an Item 8 procurement extract, so the designated vs. approved supplier model is not publicly disclosed.
The initial franchise term is 7 years. Renewal is available for 3 terms of 5 years each, contingent on compliance with Section 3.2.
The 2025 FDD is filed with state franchise regulators. You can review it using the embedded PDF viewer below.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Lush Lawn files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
No franchisee network yet. Lush Lawn’s latest FDD reports no franchised locations.
Related Home services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.