Live Hydration Spa Franchise

The vendor opportunity at Live Hydration Spa

Live Hydration Spa operates 32 total locations, 30 of which are franchised and 2 company-owned, with a year-over-year unit growth rate of 7.143%. For a software vendor, the immediate addressable market is small but expanding. The brand charges a 7.5% royalty on gross sales, though Average Unit Volume (AUV) is not disclosed in the most recent FDD. The initial franchise term runs for 10 years, and the renewal term is also 10 years, subject to conditions including a general release, a renewal fee, and a required remodel. This structure means long sales cycles for displacement at existing units, but each new franchise sale represents a fresh deployment opportunity.

Who controls software purchasing

Decision-making authority sits at the headquarters level. The FDD Item 1 lists five key executives: Felicia Janovich, Co-Founder and Chief Executive Officer; Cassandra Kuhl, Co-Founder and Chief Medical Officer; Robb Clemans, Vice President of Operations; Brittany Brooks, Executive Field Specialist; and LaNita Knoke, Compliance Officer. For a technology pitch, the most likely buyers are CEO Janovich for strategic partnerships and VP of Operations Clemans for tools affecting daily unit performance. No parent company is on file, indicating that purchasing decisions are made internally without a larger corporate hierarchy to navigate.

Mandated and current tech stack

The 2025 FDD does not mandate or recommend any specific technology systems or vendors. No POS provider, booking platform, CRM, or operational software is named in the captured data. This absence of a mandated tech stack means the brand is either operating without a standardized system or has not formalized those requirements in its disclosure document. For a vendor, this is a critical signal: the franchise is potentially open to building a tech stack from scratch or replacing whatever fragmented tools franchisees currently use. The lack of a named system also means there is no incumbent to displace at the corporate level.

Procurement, renewals, and timing

Procurement signals from Item 8 of the FDD were not captured in our corpus, so it is unknown whether the franchisor designates specific suppliers, maintains an approved vendor list, or allows franchisees to purchase freely. The renewal process, detailed in Item 17, requires franchisees to provide 180 days' written notice, sign the then-current Franchise Agreement, pay a renewal fee, and remodel the spa to meet current standards. Owners must also personally guarantee the new agreement. These stringent renewal conditions, combined with the 10-year term, suggest that major operational overhauls—including software changes—are more likely to be driven by corporate mandates during a remodel cycle or at the point of a new unit opening rather than at renewal.

How to read the Live Hydration Spa FDD

The full Franchise Disclosure Document is embedded below. When reviewing it, pay close attention to Item 11 for any future updates on mandated technology, Item 8 for supplier restrictions, and Item 19 for financial performance representations, which are currently absent from our extracted data. The document is filed with state franchise regulators and represents the brand's official legal disclosures as of 2025. For a ranked target list of franchise systems that match your software's ideal customer profile, FranCloud can help you prioritize your outbound efforts.