Liquivida

The vendor opportunity at Liquivida

Liquivida operates a small but growing network of 15 health-services locations—12 franchised and 3 company-owned—across five states. The brand reported a 20% year-over-year unit growth rate in its 2025 FDD, signaling active expansion. Average unit volume sits at $1,123,575, with a 6% royalty rate and a 10-year initial franchise term. For software vendors, the immediate addressable market is 15 units, but the growth trajectory and renewal mechanics suggest future openings.

The operator footprint is entirely single-unit: 20 mapped operators, all in the 1-unit band, with no multi-unit operators on file. This means every location decision flows through a single owner-operator, but technology mandates come from the top. The top states are Florida (10 units), New Jersey (4), Texas (4), Arizona (1), and Wisconsin (1).

Who controls software purchasing

The 2025 FDD Item 1 lists five executives at Liquivida’s headquarters. Samael A. Tejada, President and Founder, is the ultimate authority. Jessica Wright, Vice President of Operations, is the most likely day-to-day decision-maker for operational software. Shayna Tejada handles finance and accounting operations, while Dr. Christopher J. Davis serves as Chief Medical Officer and Lisa Samela as Director of Operations. No dedicated IT or technology leadership role is disclosed, so any software pitch should address operational and financial stakeholders directly.

Because Liquivida mandates specific technology (see below), the buying center is centralized. Franchisees must adopt the mandated systems, so the sales motion is HQ-first. The absence of multi-unit operators reinforces this: no franchisee has enough scale to influence technology procurement independently.

Mandated and current tech stack

Liquivida mandates Zenoti POS/EMR by Zenoti, Inc. across all units, per Item 11 of the 2025 FDD. This is the sole named technology vendor in the disclosure. Zenoti serves as both point-of-sale and electronic medical records system, covering core operational workflows. For vendors selling complementary or replacement software, this is the incumbent to understand.

No other mandated or recommended systems are disclosed. The FDD does not list CRM, scheduling, marketing, HR, or financial software. This absence may represent white space for vendors whose tools integrate with or augment Zenoti’s capabilities. Any pitch should acknowledge the Zenoti mandate and position around it—either as an integration partner or as a superior alternative when renewal windows open.

Procurement, renewals, and timing

Item 8 of the 2025 FDD contains no extract regarding procurement. This means the franchisor does not publicly disclose a designated supplier list, approved vendor program, or purchasing cooperative in the FDD. In practice, this could indicate an open procurement model or simply a limited disclosure. Vendors should clarify directly with HQ whether there are informal preferred-vendor relationships not captured in the FDD.

Renewal timing offers a strategic entry point. The initial franchise agreement runs 10 years, with two optional 5-year renewal terms. To renew, franchisees must sign the then-current franchise agreement, which “may have materially different terms and conditions than your original Franchise Agreement,” and pay a renewal fee equal to the greater of 25% of the then-current initial franchise fee or $10,000. They must also execute a general release. These conditions create a natural re-evaluation moment: when a franchisee renews, the updated agreement could introduce new technology mandates or remove old ones. With 12 franchised units and a 10-year initial term, the first wave of renewals will begin roughly a decade after each unit’s opening, depending on the brand’s founding timeline.

How to read the Liquivida FDD

The 2025 Liquivida Franchise Disclosure Document is the authoritative source for vendor due diligence. Key sections include Item 1 (executives and corporate structure), Item 11 (mandated technology and suppliers), Item 8 (procurement restrictions, if any), and Item 17 (renewal and transfer conditions). The embedded PDF viewer below provides the full text. Use it to verify the executive roster, confirm the Zenoti mandate, and assess any updates to procurement language that may not be summarized here. For a ranked target list of franchise systems aligned with your software category, FranCloud can help.