Zoho CRMZoho
at the initial cost for the Computer System will range from $700 to $2,500. The monthly Technology Fee includes the monthly licensing and access fees for DOMO, Pipeline, Slack and Zoho CRM, and also i
From the filings
+80.597% units YoYHQ-led decisions
Lendio
Financial servicesSoftware purchasing at Lendio is controlled at the headquarters level, with a mandated tech stack that includes Pipeline and Zoho CRM. The franchise system comprises 121 franchised units, all single-unit operators, presenting a concentrated addressable market for vendors. Understanding the HQ decision-makers and existing mandates is critical before pitching.
For software vendors selling into US franchise brands.
Live signals
Total units
121
121 franchised
Unit growth YoY
+80.597%
vs prior filing
AUV
—
Item 19, 2022
Royalty
—
of gross sales
Ad fund
2%
national + local
Initial fee
$46K
per unit
Investment range
$46K–$117K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
1 years
from the filing
Item 19
No claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing. It is a floor, not a total — the filing discloses one of the two headline fees.
2%+of gross sales (FY2022)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
Franchisor behaviours
What the franchisor requires
21 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 10 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
During the Term, you will, at your expense, maintain at the Business premises and retain for a minimum of five (5) years from the date of their preparation, complete and accurate books, records and accounts (using such methods and systems of bookkeeping and accounting as we may require) relating to the Business (the…
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We also may independently access financial information and Client data produced by or otherwise located on your Computer System (collectively the “Client Data”).
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
(2) by the fifteenth (15th) of each month monthly financial statements for the previous month that 16 Lendio FA (FTC) 48614723v2 include a complete profit and loss statement and a balance sheet;
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We or our designees may be the designated or sole source of supply for certain services and products used in your Business.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We retain the absolute discretion to determine and periodically modify and supplement the list of Designated Financial Products.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
141471Item 8
During our last fiscal year ended December 31, 2021, we received $141,471 as a result of franchisee purchases of goods, products and services, which represents 0.9% of the total $ 15,181,629 revenue we received in 2021.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We or our affiliates may receive rebates or other payments from suppliers and manufacturers respecting sales of goods, products and/or services to you or in consideration for services provided or rights licensed to such persons, which payments may range from less than 1% up to 10% or more of the price paid for such…
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
We reserve the right to charge each proposed supplier or you a reasonable fee in reviewing a proposed brand or supplier.
Can a franchisee propose a new supplier for the franchisor's approval?
YesFranchise agreement
If you propose to use any non-financial product or service in operating the Business which we have not approved, you must first notify us in writing and provide sufficient information and specifications concerning the brand and/or supplier of the non-financial product or service to permit us to determine whether the…
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
You acknowledge that we have the sole right to and interest in all telephone numbers and directory listings associated with the Marks, and you authorize us, and appoint us as your attorney-in-fact, to direct the telephone company and all listing agencies to transfer such numbers and listings to us;
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
will fully cooperate with our representatives making any inspection and will permit our representatives to take photographs or videotapes of the office and to interview employees in connection with the Business.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
We may add to, and otherwise modify, the Operations Manual to reflect changes in Designated Financial Products and authorized Services, and specifications, standards and operating procedures of a Lendio® business.
Must the franchisor approve the franchisee's site or location before opening?
YesFranchise agreement
The location of the Business office must be within your TPR and approved by us.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
conduct any activity on “social media” or related social networking websites other than as we have expressly authorized in writing.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
You will participate in, support and contribute a proportionate share of the cost of any regional or other geographic cooperative marketing programs we designate.
Operations
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must purchase and use the Computer System we designate (including the Proprietary Software) from our designated third party supplier or other approved suppliers (if any).
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
If total Business Generation Fees you pay us during any calendar quarter of the term of the Franchise Agreement do not meet or exceed the applicable Minimum Quarterly Business Generation Fee, you must pay us the difference between Business Generation Fees paid and the applicable Minimum Quarterly Business Generation…
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
We require you to use in the Business the computer system we designate, including all existing or future communication or data storage systems, hardware, software, components thereof and associated service, which we have developed and/or selected for the System (the “Computer System”).
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesFranchise agreement
We also may access financial information and Client Data produced by or otherwise located on your Computer System.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesItem 11
We require you to use in the Business the computer system we designate, including all existing or future communication or data storage systems, hardware, software, components thereof and associated service, which we have developed and/or selected for the System (the “Computer System”).
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We may charge you a reasonable fee for each supplemental and refresher training program.
The filing answers no to 3 questions
- Is there a franchisee advisory council, association or committee?Item 11
- Is a minimum grand opening advertising spend required?Item 7
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Franchise agreement
The vendor opportunity at Lendio
Lendio operates 121 franchised units, all run by single-unit operators, with no company-owned locations disclosed. The system experienced rapid year-over-year unit growth of 80.6%, signaling an expanding footprint. For software vendors, this means a growing base of locations that must comply with HQ technology mandates. The operator map shows 76 identified operators across states like Texas (8 units), Florida (7), and California (6). No multi-unit operators are recorded, which simplifies the sales motion: you are selling to a centralized HQ that dictates technology for every location.
Who controls software purchasing
Purchasing authority rests with Lendio's headquarters in Utah. The executive team listed in the 2022 FDD includes Brock Blake (Chief Executive Officer), Ben Davis (Chief Franchising Officer), David Bedell (Chief Financial Officer), Mark Cottle (Executive Vice President of Franchising), and Karen Peterson (Chief Marketing Officer). For a software pitch, the Chief Marketing Officer and Chief Franchising Officer are likely stakeholders given the mandated CRM and pipeline tools. The absence of a named CIO or CTO in the filing means you may need to identify the technology decision-maker during discovery, but the mandate signal confirms HQ controls the stack.
Mandated and current tech stack
Lendio mandates two systems: Pipeline and Zoho CRM. These are the only named technologies in the provided FDD data. No other operational, financial, or point-of-sale systems are disclosed as mandated or recommended. For vendors selling complementary or replacement software, this is a defined environment. Any solution must integrate with or displace Zoho CRM and Pipeline, or fill a gap outside these tools. The mandate means franchisees cannot independently adopt alternative software, so your sales effort must target HQ approval.
Procurement, renewals, and timing
The FDD does not include an Item 8 procurement extract, so the specific supplier designation model—whether designated, approved, or open—is not disclosed. However, the existence of mandated technology implies a controlled procurement process. Renewal terms offer a potential entry point: franchisees in good standing can renew for two additional 5-year terms, provided they sign a new agreement that may contain materially different terms, including updated technology requirements. With the initial term set at 5 years and rapid recent growth, many units may be early in their lifecycle, but renewal cycles and new unit openings create recurring windows for software evaluation.
How to read the Lendio FDD
The 2022 Lendio Franchise Disclosure Document is embedded below for your review. It contains the legal and operational disclosures filed with state regulators. Focus on Item 11 for the full list of mandated and recommended technology, Item 8 for procurement restrictions, and Item 17 for renewal conditions that may trigger technology updates. Cross-reference the executive list in Item 1 with LinkedIn to map the current buying group before outreach. For a ranked target list of franchise systems aligned with your software, talk to FranCloud.
Questions vendors ask
Lendio, answered from the filing
The buying center includes Chief Executive Officer Brock Blake, Chief Franchising Officer Ben Davis, and Chief Marketing Officer Karen Peterson. As a fully franchised system with mandated technology, decisions are centralized at HQ.
The 2022 FDD mandates Pipeline and Zoho CRM. No other operational or POS systems are disclosed as mandated or recommended in the provided data.
There are 121 total units, all of which are franchised. The operator footprint shows 76 mapped single-unit operators, with top states including Texas (8), Florida (7), and California (6).
The procurement model is not detailed in the provided Item 8 extract. The FDD does not specify whether suppliers are designated, approved, or open, though the presence of mandated technology suggests a controlled process.
The initial franchise term is 5 years, with two additional 5-year renewal terms possible. With 80.6% year-over-year unit growth, new location openings may create recurring opportunities for software vendors to engage.
The Lendio Franchise Disclosure Document was filed with state franchise regulators in 2022. You can review the embedded PDF viewer below to analyze the full document for procurement and operational details.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Lendio files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
76 operators run 76 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit76
Top states by locations
| TX | 8 |
|---|---|
| FL | 7 |
| CA | 6 |
| NY | 5 |
| CO | 5 |
Related Financial services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.