From the filings
Le Village Marche Franchising operates a single company-owned retail boutique in Virginia, making it a micro-target for software vendors. The sole decision-maker on file is Chief Executive Officer and Founder Angela Phelps, who controls all purchasing from the HQ level. The franchisor mandates Shopify by Shopify Inc. as its e-commerce platform, and the addressable market is exactly one unit with an average unit volume of $820,593.
For software vendors selling into US franchise brands.
Live signals
Ongoing fee load
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
9%of gross sales (FY2023)
15% reference
Franchisor behaviours
28 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 3 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
At all times, Franchisee shall exclusively use the Business Management Systems designated by Franchisor, in Franchisor’s Reasonable Business Judgment, and as may be modified, supplemented or replaced by Franchisor from time to time.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have independent access to all of the information and data that is electronically transmitted on your point of sale system and will have access to all data related to the financial performance of your Boutique.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
within 30 days of the end of each calendar month Franchisee shall submit to Franchisor monthly financial statements and other reports related to the operations of the Franchised business
How the franchisor buys
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
Franchisor, in Franchisor’s Reasonable Business Judgment, may from time to time modify the list of approved brands, suppliers and distributors of System Supplies and approved equipment, supplies and services to be utilized by the Franchised Business
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
50Item 8
approximately 50% of the on-going operating expenses of the Franchised Business.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
We may charge you a fee equal to the costs and expenses that we incur in reviewing and evaluating an alternate supplier, product, and/or service requested by you.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you want to purchase or lease a source restricted item from a supplier that has not been previously approved or designated by us in writing, you must send us a written request for approval and submit additional information, samples, and testing data that we may request.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
In the event of the termination of this Agreement, for any reason, that the accounts related to all telephone numbers associated with the Franchised Business and all rights in and to the telephone numbers associated with the Franchised Business, shall, at Franchisor’s election, be transferred to Franchisor.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Franchisor has the right at any and all times during business hours, throughout the terms of this Agree and without prior notice to Franchisee, to inspect Franchisee’s Boutique.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
At all times, we reserve the right to supplement, modify and update the Manuals.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
Although you are responsible for selecting a site for your Boutique Location you must obtain our approval of your Boutique Location.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You may not use any websites, web-based media or digital media unless expressly approved by us in writing.
Is a minimum grand opening advertising spend required?
YesItem 7
You must spend a minimum of $7,500 prior to the opening your Boutique to promote your grand opening.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
On an on-going calendar year monthly basis, you must spend not less than 1% of your monthly Gross Sales or $500 per month on the local marketing of your Boutique.
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
customer service and satisfaction standards including, customer rewards programs, refund policies, gift card policies, special promotions and other customer incentive and goodwill programs
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
If we establish a cooperative within a market that includes your Boutique you must contribute to the cooperative in such amounts and frequency as determined by the cooperative.
Operations
Must the franchisee buy products from a designated distributor?
YesFranchise agreement
(c) exclusively purchase all System Supplies, including, but not limited to, merchandise, inventory, and supplies, from Franchisor or Franchisor’s designated suppliers;
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You may only use those products, supplies, equipment, technology systems, and services that we authorize and designate in writing.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 8
You must use our designated supplier and vendor for credit card processing which may be integrated with the point of sale system that we designate.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
us to electronically debit your designated bank account for payment of all fees payable to us and/or our affiliates.
Must the franchisee participate in a gift card program?
YesItem 8
You must use our designated supplier and vendor for the ability to access and use online, point of sale integrated, web based, and/or app based, ordering, customer rewards, and/or gift card systems.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
At all times, your Boutique must be managed and supervised on-site by either a Managing Owner or Operating Manager.
Must employees wear uniforms specified by the franchisor?
YesItem 11
you must ensure that all employees wear and maintain the proper uniforms with our approved System branded apparel and uniforms including, but not limited to, the apparel and uniforms comprising System Supplies.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You must purchase, license and use the computer, point of sale, business management, and ordering systems that we designate.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have independent access to all of the information and data that is electronically transmitted on your point of sale system and will have access to all data related to the financial performance of your Boutique.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesFranchise agreement
“Business Management System” refers to and means the software, internet, web based and/or cloud based system or systems, point of sale system or systems and customer relationship management system or systems as same may be individually, or collectively, designated by Franchisor, in Franchisor’s Reasonable Business…
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
Franchisor reserves the right to assess Franchisee reasonable charges for such training.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 6
If we offer a franchisee annual conference in a given year you will be required to attend the conference on the dates and at the location that we designate.
Le Village Marche Franchising is a retail non-food concept headquartered in Virginia with a single company-owned boutique. The system reported an average unit volume of $820,593 in its 2023 Franchise Disclosure Document. For software vendors, the addressable market is precisely one unit — no franchised locations are disclosed, and our corpus maps no additional operators. This is not a volume play; it is a relationship play with a founder-led organization where every purchasing decision is centralized.
The royalty rate is 6.0% on gross sales, and the initial franchise term runs 10 years. Year-over-year unit growth is not available in the current FDD, which suggests the system is in a very early or static phase of development. Vendors who can demonstrate immediate value to a single-location retailer — particularly around e-commerce operations — will find the most traction here.
All software purchasing authority rests with Angela Phelps, the Chief Executive Officer and Founder. She is the only executive named in Item 1 of the 2023 FDD. There is no CIO, CTO, or VP of Operations on file, and no multi-unit operators exist to create a secondary buying center. This means the sales cycle is direct to the founder: no committee, no field-level influence, no franchisee advisory council to navigate.
For vendors accustomed to selling into franchise systems with distributed decision-making, Le Village Marche is the opposite extreme. The pitch must speak to a founder who wears every operational hat. Messaging should emphasize ease of integration with the existing Shopify environment and the ability to support a single boutique with high-touch service.
The only technology system mandated in the FDD is Shopify by Shopify Inc. This is the e-commerce backbone of the business, and any software vendor proposing a solution that touches online sales, inventory, or customer data must account for a Shopify-native or Shopify-compatible integration path. No POS system, CRM, payroll provider, or marketing automation platform is disclosed as mandated or recommended.
This narrow tech stack creates both opportunity and constraint. On one hand, there is no entrenched suite of legacy systems to displace. On the other, the absence of mandated infrastructure means the burden of proof is entirely on the vendor to show why a new tool is necessary for a single-unit operation. Vendors offering Shopify Apps or plugins have a natural advantage; those selling enterprise-scale platforms will struggle to justify the footprint.
The FDD does not include an Item 8 extract, so the formal procurement model — whether designated supplier, approved supplier, or open — is not publicly disclosed. In practice, with one unit and a single decision-maker, procurement is likely ad hoc and relationship-driven. Vendors should not expect an RFP process or a formal vendor review cycle.
The renewal terms in Item 17 provide the clearest timing signal. To renew, a franchisee must provide 180 days' prior written notice, sign the then-current form of Franchise Agreement, pay a renewal fee, and complete a remodel and upgrade of the boutique to meet current standards. This remodel trigger is the most probable window for new technology adoption, as physical upgrades often coincide with system upgrades. The renewal term is 10 years, matching the initial term.
The full 2023 Franchise Disclosure Document is available for review below. Key sections for software vendors include Item 1 (the franchisor and its executives), Item 11 (the mandated Shopify obligation), and Item 17 (renewal conditions and timing). Because the system is so small, the FDD is unusually concise — but every data point matters when the total addressable market is one unit.
For a ranked list of franchise systems that match your software category, including unit counts, tech mandates, and decision-maker contact paths, FranCloud can build a target list calibrated to your sales territory.
Questions vendors ask
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FDD alert
We’ll email you the moment Le Village Marche Franchising files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
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Related Retail non food brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.