JETSET Pilates vs 9Round

9Round gives us a bigger total addressable market right now—141 franchised locations versus 35—and an open procurement model that lets us sell directly to owners without fighting a corporate gatekeeper. That terrain advantage matters: approved-supplier means we can run a standard outbound play, demo to the franchisee, and close without the franchisor blocking or taxing the deal. The tradeoff is brutal unit contraction. A -29% growth rate signals locations closing, owners under financial stress, and a shrinking renewal base. Selling into a contracting system is a treadmill; you have to replace churn just to stay flat.

JETSET Pilates is the opposite trade. The unit count is small, and franchisor-controlled procurement means we likely need corporate approval—or at least a preferred-vendor slot—before we can sell into the system at scale. That’s a terrain bottleneck that slows pipeline and adds deal risk. But the numbers on the other side are compelling: 192% unit growth, a $1.14M AUV, and a total investment range that tops out near $750k. These owners have budget, and the system is adding new, well-capitalized buyers every quarter. Timing favors JETSET because we can ride a wave of new unit openings instead of chasing a shrinking base.

The decision hinges on whether we prioritize immediate, un-gated access or forward momentum and wallet size. 9Round is easier to start but harder to sustain. JETSET requires a corporate relationship play upfront, but once unlocked, it delivers higher-revenue accounts entering the system at a rapid clip. For a vendor selling multi-module back-office or marketing software tied to transaction volume, AUV and growth rate outweigh raw unit count.

Verdict: JETSET Pilates is the stronger opportunity—higher budget per location, rapid system expansion, and a rising tide of new buyers outweigh the procurement hurdle.