Island Wing

The vendor opportunity at Island Wing

Island Wing is a quick-service restaurant concept headquartered in Florida and operating under the parent company Bold Restaurant Brands LLC. According to its 2024 Franchise Disclosure Document, the system consists of just 10 total units—8 franchised and 2 company-owned. Year-over-year unit growth was not disclosed in the most recent FDD, and no average unit volume (AUV) figure is available. For software vendors, this is a micro-cap target. The total addressable market is 10 locations, and any sale will likely require direct engagement with the executive team rather than a broad field-sales motion.

The brand’s small footprint means the buying process is centralized. There is no mapped operator footprint in our corpus, which suggests that multi-unit franchisees with independent purchasing authority are not a factor here. Vendors should approach this as a single-account, HQ-driven sale.

Who controls software purchasing

The FDD’s Item 1 lists five executives: Eric Jenrich (Chief Executive Officer), Delora Jenrich (President), Adam Alfonso (Chief Operating Officer), Greg Marcotte (Vice President), and Dave LaRocque (Vice President – Operations and Technology). LaRocque’s title explicitly includes technology, making him the most logical entry point for a software pitch. However, given the system’s size, the CEO and President are also likely involved in any significant technology procurement decision.

There is no CIO, CTO, or dedicated IT procurement officer listed. This flat structure means vendors should expect a relationship-driven sales cycle where the operational and financial case must be made directly to the individuals running the brand.

Mandated and current tech stack

Island Wing’s 2024 FDD mandates two specific technology systems. The point-of-sale system is Brink Solutions PC by PAR Technology Corporation. Accounting is handled through QuickBooks Online by Intuit Inc. These are the only mandated or recommended technology vendors disclosed in the filing.

The presence of a mandated POS creates both a barrier and an opportunity. Displacing Brink would require a compelling reason to switch, but complementary tools that integrate with PAR’s ecosystem—such as labor scheduling, inventory management, or guest engagement platforms—may find an easier path. Similarly, any software that sits alongside QuickBooks Online or pulls data from it could be positioned as additive rather than competitive.

No online ordering, delivery, loyalty, or HR/payroll systems are named in the available FDD extract. These gaps may represent open opportunities, but vendors should verify current usage directly with the brand, as the FDD does not provide an exhaustive list of all technology in use.

Procurement, renewals, and timing

The FDD does not include an Item 8 extract describing procurement or purchasing requirements. Without a designated supplier or approved supplier signal, the procurement model remains unknown. Vendors should ask during discovery whether the franchisor maintains a list of approved technology vendors or whether franchisees have discretion to select their own tools within brand standards.

Franchise agreements carry a 10-year initial term. Renewal is conditioned on full compliance with the agreement, satisfaction of all monetary obligations, capital expenditures to maintain system uniformity, timely written notice, execution of the then-current Franchise Agreement, completion of training requirements, signing a general release, and payment of a $20,000 renewal fee. These renewal events could serve as natural trigger points for technology evaluation, but with only 8 franchised units and no disclosed growth rate, such windows will be infrequent.

How to read the Island Wing FDD

The full 2024 Island Wing Franchise Disclosure Document is available in the embedded viewer below. Software vendors should focus on Item 11 for the complete list of mandated technology and equipment, Item 8 for any purchasing restrictions that may apply to software, and Item 19 for financial performance representations—though no AUV was disclosed in the summary data. The document is the definitive source for understanding the franchisor’s control over technology decisions and the obligations franchisees face when adopting new systems.

For a ranked target list of franchise brands matched to your software category, FranCloud can help you prioritize accounts by tech stack, decision-maker accessibility, and unit growth trajectory.