IMAGE Studios

The vendor opportunity at IMAGE Studios

IMAGE Studios presents a compact but centrally controlled sales target for software vendors. With 127 franchised locations and 2 company-owned units, the total addressable market is 129 sites. The average unit volume sits at $293,073, and franchisees operate under a 10-year initial term with a 6.0% royalty. This is not a massive, fragmented chain where you must sell location by location; it is a system where a handful of HQ executives dictate the technology roadmap.

The personal services brand is headquartered in Utah and appears independently owned, with no parent company on file. For a vendor, this means you are selling directly into a single-entity leadership team rather than navigating a complex corporate hierarchy. The concentration of decision-making power makes this an efficient, if small, account to pursue.

Who controls software purchasing

The buying center at IMAGE Studios is clearly defined in the FDD. Jason Olsen, the Founder, Chief Executive Officer, and President, sits at the top of the organization. The operations side of the house is run by Mark (Taylor) Lamont, Chief Operations Officer, and Elizabeth (Lizzie) Webb, Vice President of Operations. Brandon Campbell and John North serve as Directors of Franchise Development.

For a software vendor, the most likely champions or decision-makers will be Olsen and Webb. Olsen holds the ultimate authority as CEO, while Webb’s operational role puts her closest to the day-to-day technology needs of the studios. The franchise development directors may be entry points for a conversation, but the mandate-heavy structure means any software adoption will require sign-off from the operations and executive leadership.

Mandated and current tech stack

The 2026 FDD is explicit about technology requirements. Franchisees must use approved accounting software, CRM software, and property management software. A franchise website is also mandated. The disclosure does not name the specific vendors for these systems, which is a critical gap for any vendor looking to displace an incumbent or fill a whitespace.

This mandated stack tells you that IMAGE Studios has already centralized its tech procurement. They are not a system where franchisees experiment with different tools. If you sell CRM, accounting, or property management platforms, you are either replacing an existing approved vendor or convincing HQ to add your solution to the approved list. The absence of a named POS system in the extracts does not mean one does not exist; it simply was not captured in the available data.

Procurement, renewals, and timing

The procurement signal from Item 8 of the FDD is not available in our corpus. This means we cannot confirm whether IMAGE Studios uses a designated supplier model, an approved supplier list, or an open procurement process. Given the heavy mandate language elsewhere, a closed or preferred vendor list is the most likely scenario.

Renewal conditions, outlined in Item 17, offer a potential window for vendor conversations. When a franchisee renews, they may be required to sign a new Franchise Agreement with materially different terms, and HQ can mandate an investment of up to 25% of the estimated initial investment outlined in the then-current FDD. This reinvestment clause could trigger technology upgrades or new software deployments. The 10-year initial term means these renewal-driven opportunities are infrequent but potentially high-value when they occur.

How to read the IMAGE Studios FDD

The 2026 Franchise Disclosure Document is the definitive source for understanding IMAGE Studios' legal and operational obligations. It details the mandated technology, the executive team, and the contractual hooks that govern how and when software is purchased. For a vendor, the FDD is not just a legal document; it is a sales intelligence asset. Review the embedded PDF below to verify the named systems, audit the procurement language, and identify the exact contractual levers that can open a conversation with Jason Olsen and his team.

If you need a ranked target list of franchise systems where your software is the best fit, FranCloud can help you prioritize accounts based on tech mandates, unit counts, and decision-maker access.