FacebookMeta
at any time. There will be a charge by the social media company for the initial setup. Only social media pages and accounts approved by us are permitted. We may assist or create a Facebook business pa
From the filings
HQ-led decisions
IMAGE Studios
Personal servicesSoftware purchasing decisions at IMAGE Studios are controlled at the headquarters level, where Founder and CEO Jason Olsen and the operations leadership team mandate a suite of approved systems. The franchise's 2026 FDD reveals required use of specific CRM, accounting, and property management software across its 127 franchised locations, creating a centralized procurement target for vendors. With a total of 129 units and an Average Unit Volume of $293,073, the addressable market is concentrated but entirely governed by HQ mandates.
For software vendors selling into US franchise brands.
Live signals
Total units
129
127 franchised
Unit growth YoY
—
vs prior filing
AUV
$293K
Item 19, 2026
Royalty
6%
of gross sales
Ad fund
2%
national + local
Initial fee
$65K
per unit
Investment range
$773K–$1.73M
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
8%of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
InstagramMeta
a charge by the social media company for the initial setup. Only social media pages and accounts approved by us are permitted. We may assist or create a Facebook business page and Instagram page for y
Franchisor behaviours
What the franchisor requires
22 requirements the franchisor states in this filing, each in its own words; 5 explicit no's; 7 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesItem 8
You must establish and maintain our bookkeeping, accounting, record keeping and data processing system conforming to the requirements and formats that we prescribe; including, our standard chart of accounts and methodology, format, submission process and timeline, and you must use the operational data control system…
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesItem 8
You must furnish us periodic reports, which include and are not limited to, gross revenue and rent revenue reports, vacancy and occupancy reports, lease expiration reports, profit and loss statements, balance sheets, statement of cash flows, sales activity reports, and annual tax returns for all entities and…
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
IMAGE Studios is an approved or designated supplier of other items like our CRM and accounting software platforms.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
This vendor may change at any time.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
490029.36Item 8
In the fiscal year ended December 31, 2025, IMAGE Studios derived revenue in the amount of $490,029.36 from franchisee purchases or leases and from supplier rebates, which represents approximately 6.95% of our total revenue of $7,043,871.69 for the fiscal year.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We currently receive rebate payments of approximately 5% based on your purchases from certain signage, fixtures and furniture, lighting, and inventory suppliers.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
2Item 8
and will represent from 2% to 5% of your ongoing expenses.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
There is a $500 fee to you for this review and there is no guarantee that we will approve of any request.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you would like to purchase these items from another supplier, you may request our “Review - Variance Form.”
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
For valuable consideration, the Franchisee identified above (“Franchisee”) assigns and transfers to Image Studios Franchise, LLC, (the “Company”) all of Franchisee’s rights and interests in each and all of the telephone numbers listed above (the “Numbers”).
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
we and our designated agents have the right to, at any reasonable time and without prior notice to you: (i) Inspect the Premises and the Salon;
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
We have the right to modify the Manuals in the future to reflect changes in the image, specifications, standards, procedures, system, and System Standards.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 12
Each Franchised unit purchased operate from one location approved by us and must receive our permission before relocating.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 8
Only social media pages and accounts approved by us are permitted.
Is a minimum grand opening advertising spend required?
YesItem 6
You must spend a minimum of $1,500 for your first annual event towards advertising and promotional programs for your Salon, which will be applied toward the Local Advertising Grand Opening / $1,500 minimum As incurred Requirement expenditures.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesFranchise agreement
You must spend for local advertising, networking, recruiting, and promoting your Salon those amounts we periodically establish, currently, that amount is a minimum of $2,000 per month until you reach greater than 70% occupancy.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must purchase and install and otherwise place in service those furnishings, fixtures, signs, equipment and marketing materials and other promotional products bearing the Marks, as may be specified in the Manuals, only from us or from our approved suppliers or distributors before you open your salon.
Must equipment be purchased from designated or approved suppliers?
YesFranchise agreement
You must purchase or lease all required furnishings, fixtures, equipment and signs for your Salon.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
These fees are currently paid via ACH withdrawal from your bank account each week after you process your EFT payments for your salon professional and tenants, as outlined in the Manuals.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesItem 11
You will be required to license our approved operating, CRM, and accounting and property management software, to use in the operation of your Franchise as prescribed in the Manuals.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We have the right to charge fees for refresher training courses.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 11
You are required to attend these conferences.
The filing answers no to 5 questions
- Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?Item 11
- Is there a franchisee advisory council, association or committee?Item 11
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
- Does the franchisor require minimum staffing levels or specific roles?Item 15
- Does the franchisor have independent access to the data in the franchisee's POS or computer system?Item 11
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
HQ leadership: CEO/President + VP Ops/Franchise + a first dedicated IT/systems owner.
VP SalesHead of SalesCROSales Director
- With 298 active personal services brands, I can't see which ones are growing or have the tech gaps my product fills, so I waste weeks chasing the wrong targets.A rep burning 10 hours/week on manual research at $50/hr loses $26,000/year. FranCloud's fit_scoring and corpus_search surface high-fit brands in seconds, reclaiming that time for selling.
- 63.5% of personal services brands mandate no POS system, but I can't identify the 108 that do without digging through hundreds of FDDs.Manually reviewing one FDD takes 3+ hours. At 108 targets, that's 324 hours. FranCloud's tech_landscape reveals POS mandates instantly, turning a $16,200 research slog into a single query.
- 91.6% of brands don't mandate a CRM, but the 25 that do are hidden in static reports, delaying my outreach to high-intent prospects.Landing one CRM-displacing deal in this segment can yield $30k+ ARR. FranCloud's find_lookalikes pinpoints those 25 brands and their peers, accelerating pipeline by months.
The vendor opportunity at IMAGE Studios
IMAGE Studios presents a compact but centrally controlled sales target for software vendors. With 127 franchised locations and 2 company-owned units, the total addressable market is 129 sites. The average unit volume sits at $293,073, and franchisees operate under a 10-year initial term with a 6.0% royalty. This is not a massive, fragmented chain where you must sell location by location; it is a system where a handful of HQ executives dictate the technology roadmap.
The personal services brand is headquartered in Utah and appears independently owned, with no parent company on file. For a vendor, this means you are selling directly into a single-entity leadership team rather than navigating a complex corporate hierarchy. The concentration of decision-making power makes this an efficient, if small, account to pursue.
Who controls software purchasing
The buying center at IMAGE Studios is clearly defined in the FDD. Jason Olsen, the Founder, Chief Executive Officer, and President, sits at the top of the organization. The operations side of the house is run by Mark (Taylor) Lamont, Chief Operations Officer, and Elizabeth (Lizzie) Webb, Vice President of Operations. Brandon Campbell and John North serve as Directors of Franchise Development.
For a software vendor, the most likely champions or decision-makers will be Olsen and Webb. Olsen holds the ultimate authority as CEO, while Webb’s operational role puts her closest to the day-to-day technology needs of the studios. The franchise development directors may be entry points for a conversation, but the mandate-heavy structure means any software adoption will require sign-off from the operations and executive leadership.
Mandated and current tech stack
The 2026 FDD is explicit about technology requirements. Franchisees must use approved accounting software, CRM software, and property management software. A franchise website is also mandated. The disclosure does not name the specific vendors for these systems, which is a critical gap for any vendor looking to displace an incumbent or fill a whitespace.
This mandated stack tells you that IMAGE Studios has already centralized its tech procurement. They are not a system where franchisees experiment with different tools. If you sell CRM, accounting, or property management platforms, you are either replacing an existing approved vendor or convincing HQ to add your solution to the approved list. The absence of a named POS system in the extracts does not mean one does not exist; it simply was not captured in the available data.
Procurement, renewals, and timing
The procurement signal from Item 8 of the FDD is not available in our corpus. This means we cannot confirm whether IMAGE Studios uses a designated supplier model, an approved supplier list, or an open procurement process. Given the heavy mandate language elsewhere, a closed or preferred vendor list is the most likely scenario.
Renewal conditions, outlined in Item 17, offer a potential window for vendor conversations. When a franchisee renews, they may be required to sign a new Franchise Agreement with materially different terms, and HQ can mandate an investment of up to 25% of the estimated initial investment outlined in the then-current FDD. This reinvestment clause could trigger technology upgrades or new software deployments. The 10-year initial term means these renewal-driven opportunities are infrequent but potentially high-value when they occur.
How to read the IMAGE Studios FDD
The 2026 Franchise Disclosure Document is the definitive source for understanding IMAGE Studios' legal and operational obligations. It details the mandated technology, the executive team, and the contractual hooks that govern how and when software is purchased. For a vendor, the FDD is not just a legal document; it is a sales intelligence asset. Review the embedded PDF below to verify the named systems, audit the procurement language, and identify the exact contractual levers that can open a conversation with Jason Olsen and his team.
If you need a ranked target list of franchise systems where your software is the best fit, FranCloud can help you prioritize accounts based on tech mandates, unit counts, and decision-maker access.
Questions vendors ask
IMAGE Studios, answered from the filing
The buying center is led by Founder/CEO Jason Olsen and VP of Operations Elizabeth Webb. As a heavily mandated system, software approvals and vendor selection are driven by this HQ leadership team, not individual franchisees.
The 2026 FDD mandates approved accounting software, CRM software, and property management software. A franchise website is also required. The specific POS or operational vendor names are not listed in the disclosure.
There are 129 total units, consisting of 127 franchised locations and 2 company-owned outlets. This represents a small, tightly controlled footprint in the personal services segment.
The procurement model is not detailed in the available FDD extracts. The Item 8 procurement signal was not captured, leaving the designated versus approved supplier structure unclear from this data.
Renewal terms allow for a new agreement with materially different terms, including a potential 25% reinvestment mandate. With a 10-year initial term, windows may align with renewal cycles, though specific timing is not disclosed.
The 2026 FDD was filed with state franchise regulators. You can review it directly in the embedded PDF viewer below to analyze the full legal and operational disclosures.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment IMAGE Studios files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
41 operators run 42 mapped locations. 1 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit40
2–9 units1
Top states by locations
| FL | 15 |
|---|---|
| CA | 12 |
| CO | 7 |
| GA | 4 |
| AZ | 1 |
Ownership
The portfolio behind IMAGE Studios
unknown of image studios franchise.
Related Personal services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.