Hydralive

The vendor opportunity at Hydralive

Hydralive is a health-services franchise with a small but concentrated footprint: 4 total units, consisting of 3 company-owned locations and 1 franchised outlet. The brand reports an average unit volume (AUV) of $557,476 and charges a 7.0% royalty. For software vendors, the addressable market is limited to these 4 units, with purchasing decisions centralized at the corporate headquarters in Alabama. The initial term length is not disclosed in the 2025 FDD, and year-over-year unit growth data is not available. This means vendors should approach Hydralive as a tightly controlled, early-stage franchisor where every software sale must clear a small, senior leadership team.

Who controls software purchasing

According to Item 1 of the 2025 FDD, the key executives at Hydralive are Brandon Stewart (President and CEO), Lewis Callaway (Director of Finance), Kaitlin Johnson (Vice President of Franchise Development), Brent Green (Director of Operations), and Christy Johnson (Marketing Director). Software purchasing authority likely rests with Brandon Stewart and Lewis Callaway, given their financial and executive oversight roles. Kaitlin Johnson may influence tools that support franchise development, while Brent Green and Christy Johnson are probable stakeholders for operational and marketing technology, respectively. There is no parent company on file; Hydralive appears independently owned, which reinforces the HQ-centric buying model.

Mandated and current tech stack

Hydralive’s 2025 FDD mandates several technology systems. The core operational stack is built on Zenoti CRM and Zenoti POS, both provided by Zenoti, Inc. Additionally, a CRM Marketing Plug-In is mandated, along with a Franchise Operations System (FOS). These mandates mean any vendor selling adjacent or replacement software must demonstrate integration capability with Zenoti’s ecosystem or justify a switch at the corporate level. The presence of a mandated FOS suggests the franchisor is actively managing unit-level compliance and data aggregation, which could open doors for analytics, reporting, or compliance tools that layer on top of the existing stack.

Procurement, renewals, and timing

Item 8 of the 2025 FDD does not provide an extract regarding procurement policies. It is unknown whether Hydralive uses a designated supplier model, an approved supplier list, or an open procurement process. Similarly, Item 17 contains no renewal signal, and the initial term length is not disclosed. This lack of contractual visibility makes it difficult to predict renewal-driven software evaluation windows. Vendors should consider direct outreach to the finance and operations leaders to understand purchasing cycles. Given the small unit count, any software adoption is likely piloted in company-owned locations before rolling out to the single franchised unit.

How to read the Hydralive FDD

The full 2025 Franchise Disclosure Document for Hydralive is embedded below for your review. This FDD was filed with state franchise regulators and contains the legal and operational disclosures that govern the franchise system. Key sections for software vendors include Item 11 (franchisor’s obligations), which lists the mandated technology, and Item 1 (the franchisor and its affiliates), which identifies the executives who control purchasing. Because the brand has only 4 units and no disclosed parent company, the FDD is the most authoritative source for understanding the decision-making structure and tech requirements. For a ranked target list of franchise systems aligned with your software category, reach out to FranCloud.