ly CRM Marketing Plug-In Fee of $198 to $348 per month to the designated supplier for these services. The currently required POS system, which may change from time to time, is the Zenoti POS system, w
From the filings
Hydralive
Health servicesHydralive operates 4 US locations — 3 company-owned, 1 franchised — under Hydralive Holdings, with a $557,476 average unit volume and a 7% royalty. Zenoti is the salon-management platform already in use, and telehealth technology is a required monthly line item.
For software vendors selling into US franchise brands.
Live signals
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
8%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
Franchisor behaviours
What the franchisor requires
29 requirements the franchisor states in this filing, each in its own words; 1 explicit no; 4 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
You are required to establish and maintain at your expense a bookkeeping and record keeping system and required reporting which conforms to the requirements and formats we prescribe from time to time.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We require access to your clinic camera system.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
and opening of your Franchised Clinic; b. at our request, within 5 days after their filing, copies of all sales tax returns, for the Franchised Clinic and copies of the canceled checks for the required sales taxes; c. a semi-monthly report on the Franchised Clinic Gross Revenue due on or before the th th 5 and 20 day…
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We or our affiliate may be the only approved supplier for certain proprietary items.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We reserve the right, under the Franchise Agreement, to require you to purchase certain items from us, our affiliate or an unaffiliated designated supplier.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
We did not derive any revenue from franchisees required purchases or leases of products for business operations and services.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We may receive rebates from approved suppliers from time to time as part of our purchasing negotiations and auditing services.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
80Item 8
approximately eighty percent (80%) to ninety percent (90%) of all purchases and leases necessary to operate the Franchised Business after opening.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
We currently approve suppliers upon request submitted upon our “Supplier Approval Form” and payment of a supplier approval fee, currently $40 per hour for us to evaluate the proposed supplier.
Can a franchisee propose a new supplier for the franchisor's approval?
YesFranchise agreement
If you want to propose a new supplier of the Materials or Operating Assets, you agree to submit to us the proposed supplier and complete our “Supplier Approval Form” and agree to pay us a Supplier Approval Fee of $40.00 per hour to review the supplier and items proposed for approval.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
You further appoint an officer of Franchisor as your attorney in fact, to direct the telephone company and any listing agencies to transfer any telephone numbers and listing to us should you fail to voluntarily do so, and the telephone company and all listing agencies shall accept such direction of this Agreement as…
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesFranchise agreement
You agree to present to your clients such evaluation forms that we periodically prescribe and 36 to participate and/or request your clients to participate in any surveys performed by us or on our behalf.
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
To determine whether you and the Franchised Clinic are complying with this Agreement and all System Standards, we and our designated agents have the right at any time during your regular business hours without prior notice, to: a. inspect the Franchised Clinic;
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
The Manual may be amended or modified from time to time, in our sole and absolute discretion, to reflect changes in our System.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
You must select a site for your business, submit the location for our approval and enter into a lease or purchase agreement for the clinic location, and be conducting business at the approved location within Two Hundred Seventy (270) days or your franchise will be terminated without any refund of fees or expenses.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You may utilize only the website and Internet presence provided you by us. You may not use any other form of website or other Internet advertising;
Is a minimum grand opening advertising spend required?
YesItem 11
You are required to spend between Five Thousand Dollars ($5,000) to Ten Thousand Dollars ($10,000) for Opening advertising.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesFranchise agreement
You are required to spend Two Thousand Dollars ($2,000) per month on Advertising and Marketing mediums that are directed and executed through our Local Advertising and Marketing Services Program or a vendor specified by us.
Must the franchisee participate in a customer loyalty or rewards program?
YesItem 11
You must participate in and comply with the requirements of any reciprocal membership program, gift card, gift certificate or special programs we implement for all or part of the Hydralive System, and sign the forms, pay the fees, and take any other action we require for your participation in these programs.
Operations
Must the franchisee buy products from a designated distributor?
YesFranchise agreement
Materials. You agree to purchase from us or approved manufacturers or suppliers all items used in operating the Franchised Clinic operations, some of which may bear the Marks.
Must equipment be purchased from designated or approved suppliers?
YesFranchise agreement
You must purchase the franchised location Materials and Operating Assets from suppliers we have previously approved.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
Your Royalty Fee will be debited by Electronic Funds Transfer (“EFT”) from your bank account.
Must the franchisee participate in a gift card program?
YesItem 11
You must participate in and comply with the requirements of any reciprocal membership program, gift card, gift certificate or special programs we implement for all or part of the Hydralive System, and sign the forms, pay the fees, and take any other action we require for your participation in these programs.
People
Does the franchisor require minimum staffing levels or specific roles?
YesFranchise agreement
During all hours of operations, the Franchised Clinic must be under the direct supervision of you (or your Operating Partner) and a management-level employee who has satisfactorily completed our Initial Training Program or otherwise been trained by you if you have received our Training Certificate for Initial…
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesFranchise agreement
We currently require you to use the Zenoti Point of Sale (POS) system and Zenoti customer relations management, scheduling, and intake system, and ADP payroll system.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We reserve the right to audit and monitor each of our franchisee’s locations at any time through physical or electronic access to all information of your computer systems, POS, FOS, surveillance and website systems and information referenced in this Item 11 and we reserve the right to use this information and data at…
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesFranchise agreement
We currently require you to use the Zenoti Point of Sale (POS) system and Zenoti customer relations management, scheduling, and intake system, and ADP payroll system.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
We, or our designee, will also provide additional or refresher training programs for you and your employees as we deem appropriate.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
You or your Operating Manager are required to attend our National Conference every year.
The filing answers no to 1 question
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
The vendor opportunity at Hydralive
Hydralive operates 4 US locations — 3 company-owned and 1 franchised — under Hydralive Holdings, with a $557,476 average unit volume and a 7% royalty. Unit count held flat year over year, and with most locations still run by the company itself, this is an HQ-driven system more than a franchisee-driven one.
Who controls software purchasing
President and CEO Brandon Stewart leads Hydralive, with Director of Finance Lewis Callaway, VP of Franchise Development Kaitlin Johnson, Director of Operations Brent Green and Marketing Director Christy Johnson rounding out the team. With 3 of 4 locations company-owned, this leadership group is the practical buying center for any platform decision.
Tech named in the FDD, and what is actually required
Zenoti is in use under Item 11 — the FDD ties it to a fee rather than a flat contractual mandate, meaning it is the incumbent salon-management platform without being a required system.
Procurement, renewals, and timing
Item 8 requires telehealth technology services, priced at $50 per month, from the franchisor, its affiliate, or an unaffiliated designated supplier, with alternative suppliers available through a Supplier Approval Form subject to evaluation. Item 17 sets Hydralive's renewal, transfer and termination terms; read that section of the filing embedded below for the specifics.
How to read the Hydralive FDD
The filing embedded below was filed with state franchise regulators in 2025 and includes the Item 19 financial performance representation. Talk to FranCloud for a ranked target list of franchise systems like this one.
Questions vendors ask
Hydralive, answered from the filing
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment Hydralive files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
11 operators run 13 mapped locations. 1 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| AL | 3 |
|---|---|
| FL | 2 |
| GA | 2 |
| AZ | 2 |
| NC | 2 |
Ownership
The portfolio behind Hydralive
unknown of hydralive holdings.
Related Health services brands
Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.