Facebook
Mandatoryee Thousand Dollars ($3,000) per calendar quarter (the “Ongoing LASM Expense”). During the Initial LASM Expense period, we will manage all local social media platforms (Instagram, Facebook, TikTok, Ye
+100% units YoYHQ-led decisions
Hoppin'
Personal servicesSoftware purchasing decisions at Hoppin' are controlled at the franchisor level, with a mandated technology stack specified in the 2025 FDD. The system currently comprises 4 total units (2 franchised, 2 company-owned), representing a small but growing addressable market after 100% year-over-year unit growth. Key executives involved in operations and training include CEO Richard Moyer and Director of Operations and Training Adam Mann.
Live signals
Total units
4
2 franchised
Unit growth YoY
+100%
vs prior filing
AUV
$645K
Item 19, 2025
Royalty
5%
of gross sales
Ad fund
2%
national + local
Initial fee
$60K
per unit
Investment range
$622K–$1.77M
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
7%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
7 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
Instagram
Mandatoryt least Three Thousand Dollars ($3,000) per calendar quarter (the “Ongoing LASM Expense”). During the Initial LASM Expense period, we will manage all local social media platforms (Instagram, Facebook,
LinkedIn
Mandatoryommunication of our approval or disapproval. In addition, you must not conduct any advertising without our written permission, in any Social Media such as Yelp, Twitter, Facebook, LinkedIn, Pinterest
Pinterest
Mandatoryon of our approval or disapproval. In addition, you must not conduct any advertising without our written permission, in any Social Media such as Yelp, Twitter, Facebook, LinkedIn, Pinterest and others
TikTok
Mandatoryd Dollars ($3,000) per calendar quarter (the “Ongoing LASM Expense”). During the Initial LASM Expense period, we will manage all local social media platforms (Instagram, Facebook, TikTok, Yelp, Google
Twitter
Mandatoryr written form of communication of our approval or disapproval. In addition, you must not conduct any advertising without our written permission, in any Social Media such as Yelp, Twitter, Facebook, L
Yelp
Mandatoryy other written form of communication of our approval or disapproval. In addition, you must not conduct any advertising without our written permission, in any Social Media such as Yelp, Twitter, Faceb
GoTab
upplies, equipment and services from that you are authorized to use or sell in your Taproom. Such vendors include: Starr Design, Sign Art, CBG Draft Systems, Pour My Beer/Untappd, GoTab, Auto-Chlor, S
PourMyBeer
d/or lease products, supplies, equipment and services from that you are authorized to use or sell in your Taproom. Such vendors include: Starr Design, Sign Art, CBG Draft Systems, Pour My Beer/Untappd
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
- With 298 active personal services brands, I can't see which ones are growing or have the tech gaps my product fills, so I waste weeks chasing the wrong targets.A rep burning 10 hours/week on manual research at $50/hr loses $26,000/year. FranCloud's fit_scoring and corpus_search surface high-fit brands in seconds, reclaiming that time for selling.
- 68.6% of brands mandate no accounting system, meaning 93 brands are ripe for displacement, but I lack the unit-count and financial context to prioritize them.Focusing on the wrong 10 brands costs a rep 2+ deals per quarter. FranCloud's fit_scoring layers AUV and unit growth onto tech gaps, so reps chase only the 93 with real revenue potential.
- Even when I know which brands to target, I can't get reliable decision-maker contacts for the 277 brands with disclosed unit counts.SDRs spend 5+ hours/week hunting contacts. FranCloud's contact_enrichment delivers verified contacts in-line, saving 260 hours/year per rep and adding 15% more meetings.
The vendor opportunity at Hoppin'
Hoppin' is a personal-services franchise based in North Carolina with a total footprint of just 4 units—2 franchised and 2 company-owned. The system reported 100% year-over-year unit growth in its 2025 FDD, signaling early-stage expansion. For software vendors, the immediate addressable market is limited to those 2 franchised locations, but the growth trajectory and a 10-year initial term suggest a long runway if the brand scales. Average unit volume (AUV) is not disclosed in the most recent FDD. The royalty rate is 5.0%.
Who controls software purchasing
Software purchasing authority sits at the franchisor level. The 2025 FDD lists Richard Moyer as Chief Executive Officer and Adam Mann as Director of Operations and Training. For vendors selling operational, training, or compliance tools, these are the likely decision-makers. Additional contacts include Travis Kirkland (Franchise Development Director), Scotty Kent (Director of Marketing and Public Relations), and Zach Munroe (Franchise Development Manager). No parent company is on file; Hoppin' appears to be independently owned. No multi-unit operators are mapped in our corpus, meaning all franchisee-level influence currently flows through a very small operator base.
Mandated and current tech stack
Hoppin' mandates a specific set of technology systems for its franchisees. The 2025 FDD requires 7 Shifts for labor scheduling, GoTab for ordering and payments, a generic 'POS System and Software,' and Pour My Beer/Untappd for self-service beverage dispensing. Vendors with competing solutions in scheduling, point-of-sale, or self-service beverage tech face a mandated-stack barrier. However, adjacent categories—such as inventory management, accounting, loyalty, or HR—are not mentioned, leaving potential whitespace for complementary tools.
Procurement, renewals, and timing
No Item 8 procurement signal was extracted from the available FDD data, so the designated-supplier versus approved-supplier framework remains unknown. The initial franchise agreement runs for 10 years. Renewal is for an additional 5 years and comes with conditions: franchisees must provide written notice, be in full compliance, sign the then-current franchise agreement, pay a renewal fee, meet training and qualification requirements, execute a general release, and upgrade the taproom to then-current standards. The FDD explicitly warns that the renewal contract may contain materially different terms. This upgrade clause is a natural trigger point for software re-evaluation, making the 10-year mark a critical window for vendors to engage.
How to read the Hoppin' FDD
The full 2025 Hoppin' Franchise Disclosure Document is available below. It contains the legal and operational disclosures that govern the franchise relationship, including Item 11 (franchisor's assistance, advertising, computer systems, and training) where the mandated tech stack is detailed. Reviewing the FDD directly is essential for verifying the scope of mandated systems and identifying any additional approved suppliers not captured in our summary. For a ranked target list of franchise brands matched to your software category, FranCloud can help.
Questions vendors ask
Hoppin', answered from the filing
The FDD lists Richard Moyer (CEO) and Adam Mann (Director of Operations and Training) as key executives, making them the likely buying center for operational and training-related software decisions.
The 2025 FDD mandates a 'POS System and Software,' GoTab, 7 Shifts for scheduling, and Pour My Beer/Untappd for self-service beverage. Specific POS vendor names are not disclosed in the FDD.
Hoppin' has 4 total units: 2 franchised and 2 company-owned. This is a very early-stage franchise system with 100% year-over-year unit growth.
The procurement model is not detailed in the available FDD extract; no Item 8 procurement signal was found, so designated or approved supplier requirements are not disclosed.
The initial franchise term is 10 years, with a 5-year renewal. Renewal requires upgrading to then-current standards, creating a potential trigger for tech re-evaluation at that point.
The 2025 Hoppin' FDD is filed with state franchise regulators. You can read the full document using the embedded PDF viewer below.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment Hoppin' files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
5 operators run 5 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit5
Top states by locations
| TX | 2 |
|---|---|
| TN | 1 |
| NC | 1 |
| SC | 1 |
Related Personal services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.