ee Thousand Dollars ($3,000) per calendar quarter (the “Ongoing LASM Expense”). During the Initial LASM Expense period, we will manage all local social media platforms (Instagram, Facebook, TikTok, Ye
From the filings
Hoppin'
Personal servicesSoftware purchasing decisions at Hoppin' are controlled at the franchisor level, with a mandated technology stack specified in the 2025 FDD. The system currently comprises 4 total units (2 franchised, 2 company-owned), representing a small but growing addressable market after 100% year-over-year unit growth. Key executives involved in operations and training include CEO Richard Moyer and Director of Operations and Training Adam Mann.
For software vendors selling into US franchise brands.
Live signals
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
7%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
upplies, equipment and services from that you are authorized to use or sell in your Taproom. Such vendors include: Starr Design, Sign Art, CBG Draft Systems, Pour My Beer/Untappd, GoTab, Auto-Chlor, S
t least Three Thousand Dollars ($3,000) per calendar quarter (the “Ongoing LASM Expense”). During the Initial LASM Expense period, we will manage all local social media platforms (Instagram, Facebook,
ommunication of our approval or disapproval. In addition, you must not conduct any advertising without our written permission, in any Social Media such as Yelp, Twitter, Facebook, LinkedIn, Pinterest
on of our approval or disapproval. In addition, you must not conduct any advertising without our written permission, in any Social Media such as Yelp, Twitter, Facebook, LinkedIn, Pinterest and others
d/or lease products, supplies, equipment and services from that you are authorized to use or sell in your Taproom. Such vendors include: Starr Design, Sign Art, CBG Draft Systems, Pour My Beer/Untappd
d Dollars ($3,000) per calendar quarter (the “Ongoing LASM Expense”). During the Initial LASM Expense period, we will manage all local social media platforms (Instagram, Facebook, TikTok, Yelp, Google
r written form of communication of our approval or disapproval. In addition, you must not conduct any advertising without our written permission, in any Social Media such as Yelp, Twitter, Facebook, L
y other written form of communication of our approval or disapproval. In addition, you must not conduct any advertising without our written permission, in any Social Media such as Yelp, Twitter, Faceb
Franchisor behaviours
What the franchisor requires
23 requirements the franchisor states in this filing, each in its own words; 5 explicit no's; 6 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
you agree Hoppin’ shall have independent access to your information through your POS system.
How the franchisor buys
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We may change our standards and specifications, as a result of experience or changes in the marketplace and we will issue such changes to all franchisees.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
We did not receive any such revenues from required purchases made by franchisees in the prior fiscal year (2024).
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We may take a portion of that income to spend on advertising or place it in a separate franchise advertising account.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
35Item 8
We anticipate that during the operation of your Taproom, required purchases from us, our affiliates or the vendors that we specify or approve (not including your lease, royalties or labor costs) are estimated to be approximately 35% - 45% of your total monthly purchases in the continuing operation of your Taproom
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 6
You will be required to obtain our written approval for any product (including menu item or retail item, if we authorize you to sell retail items in the future), vendor and/or supplier or piece of equipment you wish to use in the operation of your Taproom and you will be responsible for paying us an assessment fee.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
You are not permitted to: use the products or services of an unapproved vendor, lease or purchase products or equipment from an unapproved supplier; or sell any other products (including menu items or retail items) not approved by us, unless you first submit a written request to us for approval and agree to be…
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesItem 17
assign phone numbers
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 11
Monitor the operation of your Taproom and inspect the inventory of products, supplies and equipment at your Taproom then advise you of the results for each inspection, at our cost.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
We have the right to add to, and otherwise modify, the Operations Manual to reflect changes in authorized products (including recipes, menu and retail items), supplies, equipment and services, as well as changes in specifications, standards and operating procedures of a Hoppin’™ Taproom.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
You may not sign a lease for the site (or contract to purchase the premises, if applicable) in which you wish to operate your Taproom until you have obtained our written consent.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
Unless we approve otherwise in writing, you may not establish a separate Website and will only have one web page, as we designate and approve, within our Website.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
Starting the third month of operations, you directly must spend at least One Thousand Dollars ($1,000) on local advertising and promotion (or at least Three Thousand Dollars ($3,000) per calendar quarter (the “Ongoing LASM Expense”).
Must the franchisee participate in a customer loyalty or rewards program?
YesItem 8
You must participate in and cooperate with promotional programs, rewards and/or loyalty programs, community programs, gift certificate or gift card programs we may establish and follow our and supplier requirements and guidelines.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
products or if we develop proprietary equipment or software in the future, you must purchase such items from us, our affiliates or approved suppliers.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You cannot purchase unapproved products or supplies and/or lease or purchase unapproved equipment from any vendor and/or supplier that are not on our pre-approved list without written permission.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
Royalty Fees shall be payable only to us and collected by us through electronic transfer with direct deposit to us from your account.
Must the franchisee participate in a gift card program?
YesItem 8
You must participate in and cooperate with promotional programs, rewards and/or loyalty programs, community programs, gift certificate or gift card programs we may establish and follow our and supplier requirements and guidelines.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
You are required to retain a General Manager for the operation and management of your Taproom.
Must employees wear uniforms specified by the franchisor?
YesItem 7
You must purchase black logoed shirts and hats for your employees from us, our affiliates and/or our approved vendors.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You must purchase the POS systems from a vendor approved by us.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
you agree Hoppin’ shall have independent access to your information through your POS system.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
There may be an additional cost for refresher training programs.
The filing answers no to 5 questions
- Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
- Is there a franchisee advisory council, association or committee?Item 11
- Is a minimum grand opening advertising spend required?Item 11
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
- Is attendance at an annual convention or conference mandatory for the franchisee?Item 6
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
- With 298 active personal services brands, I can't see which ones are growing or have the tech gaps my product fills, so I waste weeks chasing the wrong targets.A rep burning 10 hours/week on manual research at $50/hr loses $26,000/year. FranCloud's fit_scoring and corpus_search surface high-fit brands in seconds, reclaiming that time for selling.
- 68.6% of brands mandate no accounting system, meaning 93 brands are ripe for displacement, but I lack the unit-count and financial context to prioritize them.Focusing on the wrong 10 brands costs a rep 2+ deals per quarter. FranCloud's fit_scoring layers AUV and unit growth onto tech gaps, so reps chase only the 93 with real revenue potential.
- Even when I know which brands to target, I can't get reliable decision-maker contacts for the 277 brands with disclosed unit counts.SDRs spend 5+ hours/week hunting contacts. FranCloud's contact_enrichment delivers verified contacts in-line, saving 260 hours/year per rep and adding 15% more meetings.
The vendor opportunity at Hoppin'
Hoppin' is a personal-services franchise based in North Carolina with a total footprint of just 4 units—2 franchised and 2 company-owned. The system reported 100% year-over-year unit growth in its 2025 FDD, signaling early-stage expansion. For software vendors, the immediate addressable market is limited to those 2 franchised locations, but the growth trajectory and a 10-year initial term suggest a long runway if the brand scales. Average unit volume (AUV) is not disclosed in the most recent FDD. The royalty rate is 5.0%.
Who controls software purchasing
Software purchasing authority sits at the franchisor level. The 2025 FDD lists Richard Moyer as Chief Executive Officer and Adam Mann as Director of Operations and Training. For vendors selling operational, training, or compliance tools, these are the likely decision-makers. Additional contacts include Travis Kirkland (Franchise Development Director), Scotty Kent (Director of Marketing and Public Relations), and Zach Munroe (Franchise Development Manager). No parent company is on file; Hoppin' appears to be independently owned. No multi-unit operators are mapped in our corpus, meaning all franchisee-level influence currently flows through a very small operator base.
Mandated and current tech stack
Hoppin' mandates a specific set of technology systems for its franchisees. The 2025 FDD requires 7 Shifts for labor scheduling, GoTab for ordering and payments, a generic 'POS System and Software,' and Pour My Beer/Untappd for self-service beverage dispensing. Vendors with competing solutions in scheduling, point-of-sale, or self-service beverage tech face a mandated-stack barrier. However, adjacent categories—such as inventory management, accounting, loyalty, or HR—are not mentioned, leaving potential whitespace for complementary tools.
Procurement, renewals, and timing
No Item 8 procurement signal was extracted from the available FDD data, so the designated-supplier versus approved-supplier framework remains unknown. The initial franchise agreement runs for 10 years. Renewal is for an additional 5 years and comes with conditions: franchisees must provide written notice, be in full compliance, sign the then-current franchise agreement, pay a renewal fee, meet training and qualification requirements, execute a general release, and upgrade the taproom to then-current standards. The FDD explicitly warns that the renewal contract may contain materially different terms. This upgrade clause is a natural trigger point for software re-evaluation, making the 10-year mark a critical window for vendors to engage.
How to read the Hoppin' FDD
The full 2025 Hoppin' Franchise Disclosure Document is available below. It contains the legal and operational disclosures that govern the franchise relationship, including Item 11 (franchisor's assistance, advertising, computer systems, and training) where the mandated tech stack is detailed. Reviewing the FDD directly is essential for verifying the scope of mandated systems and identifying any additional approved suppliers not captured in our summary. For a ranked target list of franchise brands matched to your software category, FranCloud can help.
Questions vendors ask
Hoppin', answered from the filing
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Hoppin' files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
4 operators run 5 mapped locations. 1 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| TX | 2 |
|---|---|
| TN | 1 |
| NC | 1 |
| SC | 1 |
Related Personal services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.