HomeCare Advocacy Network

The vendor opportunity at HomeCare Advocacy Network

HomeCare Advocacy Network is a small health-services franchise based in Nebraska, with 10 total units—7 franchised and 3 company-owned—as disclosed in its 2025 Franchise Disclosure Document. The system’s average unit volume is $102,000, and franchisees pay a 7.0% royalty on gross revenue under a 10-year initial term. Year-over-year unit growth declined by 41.7%, signaling a contracting footprint. For software vendors, the immediate addressable market is limited to the 7 franchised locations, but the franchisor’s tight control over technology creates a single point of sale at headquarters.

Who controls software purchasing

Purchasing authority sits with the corporate leadership team. Mark Goetz, President and Chief Executive Officer, and Sierra Goetz, Operations Director, are the named executives in the FDD and the most likely decision-makers for software evaluation and procurement. General Counsel Chris Cue and Chairman Steve Philips round out the board, and Cue may play a role in vendor contract review. There is no parent company—HomeCare Advocacy Network appears independently owned—so decisions are not escalated to a larger corporate entity.

Mandated and current tech stack

The 2025 FDD mandates three specific technology components. First, franchisees must use home care administrative software from a required supplier, though the vendor name is not disclosed in the FDD. Second, accounting must be handled through Intuit QuickBooks Pro or an approved QuickBooks Online edition. Third, the ZeeWise Zee360 CARS program is required. This stack covers core operational, financial, and compliance functions, leaving potential gaps for ancillary tools in areas like scheduling, caregiver training, or client engagement—provided they integrate with the mandated systems.

Procurement, renewals, and timing

Procurement rules under Item 8 are not extracted in the available data, so the specific supplier designation process remains unclear. However, the franchisor’s mandate of a required supplier for home care administrative software suggests a centralized procurement model. Renewal terms offer two successive five-year options for compliant franchisees, which may create natural windows for technology re-evaluation. With unit count shrinking, vendors should monitor any stabilization or growth signals that could reopen the pipeline.

How to read the HomeCare Advocacy Network FDD

The 2025 FDD is filed with state franchise regulators and available in the embedded viewer below. Key sections for software vendors include Item 11 (franchisor’s obligations) for mandated technology, Item 1 for executive decision-makers, and Item 17 for renewal and transfer conditions that may trigger tech stack reviews. The document provides the factual foundation for any outreach strategy. For a ranked target list of franchise systems aligned to your software category, FranCloud can help.