Home Matters Caregiving

The vendor opportunity at Home Matters Caregiving

Home Matters Caregiving operates 32 total units, 31 of which are franchised and one company-owned. The system grew by 93.75% year-over-year, signaling an aggressive expansion trajectory. For software vendors, this means a small but rapidly scaling addressable market where early integration can create sticky, system-wide adoption. The franchisor charges a 6.0% royalty on gross revenue, and the initial franchise term runs for 10 years. Average unit volume is not disclosed in the most recent FDD.

Who controls software purchasing

Technology decisions are centralized at the headquarters level. The executive team listed in Item 1 of the 2026 FDD includes Jeffrey Giedt (Chief Executive Officer), Clayton Foutch (Chief Revenue Officer), and Heidi Rowell (Chief Operating Officer). Paul Houle serves as Director of Sales, and Tyson Queen is the Director of Central Services. For a vendor pitching operational or CRM tools, the CRO and COO are likely the primary economic buyers, while the Director of Central Services may influence implementation and end-user requirements. No parent company is on file; the brand appears independently owned.

Mandated and current tech stack

The 2026 FDD explicitly mandates two systems: HubSpot by HubSpot, Inc. and Wellsky Software. HubSpot likely serves as the CRM and marketing automation backbone, while Wellsky is a platform commonly associated with post-acute and home care operations. No other mandated or recommended technology vendors are named in the filing. This creates a clear map of the incumbent stack: any new software must either integrate with or displace these mandated tools. Vendors offering complementary solutions in areas like scheduling, billing, or caregiver training should position around these core systems.

Procurement, renewals, and timing

Item 8 of the FDD provides no extract regarding procurement rules, so it is unknown whether the franchisor uses a designated supplier model, an approved supplier list, or an open procurement process. On renewals, Item 17 states that franchisees must provide notice, be in compliance with the Franchise Agreement, sign a new agreement, sign a release, pay a renewal fee, and maintain minimum gross revenue requirements. Critically, the franchisor may modify the boundaries of the Protected Territory on renewal, and franchisees may be asked to sign a contract with materially different terms than the original. However, renewal fees will not exceed those imposed on similarly situated renewing franchisees. The renewal term is 10 years. This renewal structure means that as franchisees approach the end of their initial term, they enter a re-contracting event where technology stacks could be re-evaluated under new agreement terms.

How to read the Home Matters Caregiving FDD

The 2026 Franchise Disclosure Document is the authoritative source for understanding the legal and operational constraints that shape software purchasing at this brand. Item 1 identifies the executives who control strategy and spending. Item 11 lists the mandated technology systems. Item 8, when populated, defines the procurement guardrails. Item 17 outlines the renewal conditions that create periodic re-evaluation windows for technology contracts. The full document is embedded below for your review. For a ranked target list of franchise systems matched to your software category, talk to FranCloud.