MotivityMotivity
Mandatoryhave one), and we also require that you have a computer, printer, and fax machine (or combination unit). We currently require that you obtain and use Motivity data collection and Motivity PM billing s
From the filings
HQ-led decisions
Hi-5 ABA
Health servicesSoftware purchasing at Hi-5 ABA is controlled at the corporate level, where CEO David Maddox and COO Thomas Fremont oversee a tightly mandated tech stack. The system runs on Motivity for practice management and data collection, with Paylocity for HR and QuickBooks for accounting. With 26 franchised locations and 1 company-owned unit, the addressable market is small but highly standardized.
For software vendors selling into US franchise brands.
Live signals
Total units
27
26 franchised
Unit growth YoY
-7.143%
vs prior filing
AUV
$1.07M
Item 19, 2026
Royalty
7%
of gross sales
Ad fund
—
national + local
Initial fee
$50K
per unit
Investment range
$18K–$110K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing. It is a floor, not a total — the filing discloses one of the two headline fees.
7%+of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
3 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
PaylocityPaylocity
Mandatorybooks account on behalf of the practice. Third party vendors may provide updates on their software systems under the contracts that you enter with them. You must use QuickBooks or Paylocity online for
QuickBooksIntuit
Mandatorymbination unit). We currently require that you obtain and use Motivity data collection and Motivity PM billing software programs and related services (under our master contracts), Quickbooks or Payloc
FacebookMeta
other communications that can be accessed through electronic means, including, for example, the Internet, World Wide Web, web pages, microsites, social networking sites (including Facebook, Twitter, L
InstagramMeta
sed through electronic means, including, for example, the Internet, World Wide Web, web pages, microsites, social networking sites (including Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest
LinkedInLinkedIn
s that can be accessed through electronic means, including, for example, the Internet, World Wide Web, web pages, microsites, social networking sites (including Facebook, Twitter, LinkedIn, YouTube, I
PinterestPinterest
electronic means, including, for example, the Internet, World Wide Web, web pages, microsites, social networking sites (including Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, etc.), blo
TwitterX
unications that can be accessed through electronic means, including, for example, the Internet, World Wide Web, web pages, microsites, social networking sites (including Facebook, Twitter, LinkedIn, Y
YouTubeGoogle
be accessed through electronic means, including, for example, the Internet, World Wide Web, web pages, microsites, social networking sites (including Facebook, Twitter, LinkedIn, YouTube, Instagram, P
Franchisor behaviours
What the franchisor requires
20 requirements the franchisor states in this filing, each in its own words; 5 explicit no's; 9 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We require that you provide us and Hi-5 Processing with independent access to your computer and all information concerning your Franchised Business’s operation subject to your and our compliance with HIPAA (the Health Insurance Portability and Accountability Act of 1996) or other applicable law relating to…
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Within ninety (90) days after the expiration of each fiscal year, a year-end balance sheet and income statement and statement of cash flow of the Franchised Business for such year, reflecting all year-end adjustments and accruals signed by one of your officers or owners.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
Currently, we are not a Designated Supplier or an approved supplier of any Support Services or other items, but our affiliates are.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 11
We may periodically revise the requirements or designate alternative vendors for required or approved services and products.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We (or our affiliates) may derive revenue from your purchases of services, products or other items.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
75Item 8
We estimate that your purchases or leases of required Support Services, equipment, and products from approved suppliers and according to our specifications, will represent approximately 75% to 95% of your total product purchases in establishing the Franchised Business, and approximately 75% to 95% in the continuing…
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
Either you or the proposed new supplier must pay us a charge (which will not exceed the reasonable time and cost of the inspection and the actual cost of the tests).
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
you first must submit to us a written request asking for our approval to do so.
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesItem 11
We require our franchisees to purchase (if they do not already have the items we require) and use the computer system, Internet service, software, computer and Internet security systems, and other technology equipment, communications devices, audio/visual equipment and software systems that we specify in writing from…
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
We and our designated agents will have the right to examine and copy, at our expense, on reasonable notice and during normal business hours, your books, records, accounts, and sales tax returns.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
We may periodically revise the contents of the Manual, and you expressly agree to comply with the most current version of the Manual that you have access to and to comply with each new or changed standard.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
Unless we have otherwise approved in writing, you agree to neither establish nor permit any other party to establish a Digital Site relating in any manner whatsoever to the Franchised Business or referring to the Proprietary Marks.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
Franchisees must obtain certain administrative and support services and Hi-5 Processing is the Designated Supplier of Administrative Services (these are further described in Item 6).
Must equipment be purchased from designated or approved suppliers?
YesItem 8
All other services, equipment, supplies, promotional items, and non-proprietary products and services that you purchase for use in the operation of the Franchised Business must be obtained only from suppliers that we have approved in writing, or that meet our specifications (for items or services as to which we do…
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesFranchise agreement
We have the right to require that all Support Services, Technology System, Required Software, and other goods and services, including credit card processing services be purchased only from one or more suppliers that we have designated (a “Designated Supplier”).
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
For any fees that are not covered by Central Billing, we have the right to require that you make these payments to us by EFT (electronic fund transfer), including ACH.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
you must employ a full-time manager (a “Franchised Business Manager”) who has qualifications reasonably acceptable to us, to assume responsibility for the daily supervision and operation of the Franchised Business.
Point of sale
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We require that you provide us and Hi-5 Processing with independent access to your computer and all information concerning your Franchised Business’s operation subject to your and our compliance with HIPAA (the Health Insurance Portability and Accountability Act of 1996) or other applicable law relating to…
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 6
We reserve the right to charge you for training additional personnel (which may be optional or mandatory) and for re-training persons who are repeating the course or replacing a person who did not pass.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
We may require your Operating Principal, Franchised Business Manager, and/or BCBA to attend the conferences.
The filing answers no to 5 questions
- Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?Franchise agreement
- Is there a franchisee advisory council, association or committee?Item 20
- Is a minimum grand opening advertising spend required?Item 7
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 11
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
The vendor opportunity at Hi-5 ABA
Hi-5 ABA operates 27 total units—26 franchised and 1 company-owned—making it a compact but concentrated target for software vendors selling into health-services franchises. The system contracted by 7.1% year-over-year, so the near-term addressable market is limited to these existing locations. Royalties run at 7.0% on a 5-year initial term. Average unit volume is not disclosed in the most recent FDD. For a vendor, the opportunity lies in displacing or integrating with a deeply entrenched mandated stack, not in adding net-new seats through expansion.
Who controls software purchasing
Purchasing authority sits at the corporate level. The FDD lists David Maddox as Director (Chairman), Chief Executive Officer, and President. Thomas Fremont serves as Chief Operating Officer for both Hi-5 Processing and Hi-5 ABA. Tim Maddox is Director of Franchising, and Ben MacGowen holds the Executive Vice President of Strategy Officer role. With no multi-unit operators mapped in our corpus, the franchisor’s executive team is the sole buying center. Any software pitch must clear this small, centralized group.
Mandated and current tech stack
The FDD mandates a specific set of systems. Motivity covers practice management, data collection, and billing. Paylocity by Paylocity Holding Corporation handles HR and payroll. QuickBooks by Intuit Inc. is the required accounting platform. There is no mention of optional or recommended alternatives—these are hard mandates. A vendor selling adjacent capabilities (scheduling, compliance, learning management) must demonstrate seamless integration with Motivity and Paylocity to be viable.
Procurement, renewals, and timing
No Item 8 procurement extract is available, so the formal supplier approval process is not disclosed in the most recent FDD. Given the mandated vendor list, the model appears closed. Renewal terms provide a potential entry point: franchisees must give written notice, satisfy all monetary obligations, sign a release, and may be asked to sign a materially different franchise agreement. This reset mechanism, tied to the 5-year term, could open software evaluation windows if the franchisor updates its tech requirements at renewal.
How to read the Hi-5 ABA FDD
The 2026 FDD is embedded below. Focus on Item 11 for the full franchisor’s obligations around technology, Item 8 for any supplier restrictions that may appear in the complete document, and Item 17 for renewal conditions that could trigger a tech stack review. The executive roster in Item 1 confirms the decision-makers you need to reach. Because the system is small and HQ-controlled, the FDD is your primary source for understanding exactly what is locked in and where a complementary tool might fit.
For a ranked target list of franchise systems matched to your software category, FranCloud can help.
Questions vendors ask
Hi-5 ABA, answered from the filing
CEO David Maddox and COO Thomas Fremont are the key executives. The franchisor mandates core systems, so approval flows through this corporate leadership group.
The FDD mandates Motivity for practice management, data collection, and billing; Paylocity for HR and payroll; and QuickBooks for accounting.
27 total units: 26 franchised and 1 company-owned. Unit count contracted by 7.1% year-over-year.
The FDD does not disclose a specific procurement or supplier approval process in the available extracts. Assume a closed, HQ-mandated model given the named required vendors.
Initial franchise terms are 5 years. Renewals require written notice and may involve materially different agreement terms, creating potential re-evaluation windows at each cycle.
The 2026 FDD is filed with state franchise regulators. You can read the full document in the embedded PDF viewer below.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Hi-5 ABA files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
33 operators run 33 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit33
Top states by locations
| VA | 6 |
|---|---|
| CA | 3 |
| TX | 3 |
| AZ | 3 |
| MI | 3 |
Related Health services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.