Motivity
Mandatoryome or all of the computer equipment rather than purchasing it. We do not have information as to the costs to lease these items. At this time, we have negotiated arrangements with Motivity and Motivit
HQ-led decisions
Hi-5 ABA
Health servicesSoftware purchasing at Hi-5 ABA is controlled at the corporate level, where CEO David Maddox and COO Thomas Fremont oversee a tightly mandated tech stack. The system runs on Motivity for practice management and data collection, with Paylocity for HR and QuickBooks for accounting. With 26 franchised locations and 1 company-owned unit, the addressable market is small but highly standardized.
Live signals
Total units
27
26 franchised
Unit growth YoY
-7.143%
vs prior filing
AUV
$1.07M
Item 19, 2026
Royalty
7%
of gross sales
Ad fund
—
national + local
Initial fee
$50K
per unit
Investment range
$18K–$110K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing. It is a floor, not a total — the filing discloses one of the two headline fees.
7%+of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
3 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
Paylocity
Mandatoryrectly to us. The software licensing and support costs for these services are currently: $43.11 per user, per month for Motivity and Motivity PM, $40 per month for a Quickbooks or Paylocity account, a
QuickBooks
Mandatoryll pay fees directly to us. The software licensing and support costs for these services are currently: $43.11 per user, per month for Motivity and Motivity PM, $40 per month for a Quickbooks or Payloc
Facebook
other communications that can be accessed through electronic means, including, for example, the Internet, World Wide Web, web pages, microsites, social networking sites (including Facebook, Twitter, L
Instagram
sed through electronic means, including, for example, the Internet, World Wide Web, web pages, microsites, social networking sites (including Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest
LinkedIn
s that can be accessed through electronic means, including, for example, the Internet, World Wide Web, web pages, microsites, social networking sites (including Facebook, Twitter, LinkedIn, YouTube, I
Pinterest
electronic means, including, for example, the Internet, World Wide Web, web pages, microsites, social networking sites (including Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, etc.), blo
Twitter
unications that can be accessed through electronic means, including, for example, the Internet, World Wide Web, web pages, microsites, social networking sites (including Facebook, Twitter, LinkedIn, Y
YouTube
be accessed through electronic means, including, for example, the Internet, World Wide Web, web pages, microsites, social networking sites (including Facebook, Twitter, LinkedIn, YouTube, Instagram, P
The vendor opportunity at Hi-5 ABA
Hi-5 ABA operates 27 total units—26 franchised and 1 company-owned—making it a compact but concentrated target for software vendors selling into health-services franchises. The system contracted by 7.1% year-over-year, so the near-term addressable market is limited to these existing locations. Royalties run at 7.0% on a 5-year initial term. Average unit volume is not disclosed in the most recent FDD. For a vendor, the opportunity lies in displacing or integrating with a deeply entrenched mandated stack, not in adding net-new seats through expansion.
Who controls software purchasing
Purchasing authority sits at the corporate level. The FDD lists David Maddox as Director (Chairman), Chief Executive Officer, and President. Thomas Fremont serves as Chief Operating Officer for both Hi-5 Processing and Hi-5 ABA. Tim Maddox is Director of Franchising, and Ben MacGowen holds the Executive Vice President of Strategy Officer role. With no multi-unit operators mapped in our corpus, the franchisor’s executive team is the sole buying center. Any software pitch must clear this small, centralized group.
Mandated and current tech stack
The FDD mandates a specific set of systems. Motivity covers practice management, data collection, and billing. Paylocity by Paylocity Holding Corporation handles HR and payroll. QuickBooks by Intuit Inc. is the required accounting platform. There is no mention of optional or recommended alternatives—these are hard mandates. A vendor selling adjacent capabilities (scheduling, compliance, learning management) must demonstrate seamless integration with Motivity and Paylocity to be viable.
Procurement, renewals, and timing
No Item 8 procurement extract is available, so the formal supplier approval process is not disclosed in the most recent FDD. Given the mandated vendor list, the model appears closed. Renewal terms provide a potential entry point: franchisees must give written notice, satisfy all monetary obligations, sign a release, and may be asked to sign a materially different franchise agreement. This reset mechanism, tied to the 5-year term, could open software evaluation windows if the franchisor updates its tech requirements at renewal.
How to read the Hi-5 ABA FDD
The 2026 FDD is embedded below. Focus on Item 11 for the full franchisor’s obligations around technology, Item 8 for any supplier restrictions that may appear in the complete document, and Item 17 for renewal conditions that could trigger a tech stack review. The executive roster in Item 1 confirms the decision-makers you need to reach. Because the system is small and HQ-controlled, the FDD is your primary source for understanding exactly what is locked in and where a complementary tool might fit.
For a ranked target list of franchise systems matched to your software category, FranCloud can help.
Questions vendors ask
Hi-5 ABA, answered from the filing
CEO David Maddox and COO Thomas Fremont are the key executives. The franchisor mandates core systems, so approval flows through this corporate leadership group.
The FDD mandates Motivity for practice management, data collection, and billing; Paylocity for HR and payroll; and QuickBooks for accounting.
27 total units: 26 franchised and 1 company-owned. Unit count contracted by 7.1% year-over-year.
The FDD does not disclose a specific procurement or supplier approval process in the available extracts. Assume a closed, HQ-mandated model given the named required vendors.
Initial franchise terms are 5 years. Renewals require written notice and may involve materially different agreement terms, creating potential re-evaluation windows at each cycle.
The 2026 FDD is filed with state franchise regulators. You can read the full document in the embedded PDF viewer below.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Hi-5 ABA files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
154 operators run 154 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit154
Top states by locations
| VA | 23 |
|---|---|
| CA | 17 |
| TX | 13 |
| AZ | 11 |
| MI | 11 |
Related Health services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.