+20.588% units YoYHQ-led decisions

HHCI

Personal services

Software purchasing at HHCI is controlled at the franchisor level, with President and CEO Richard Houden and Director of Marketing and Communications Nives Stanetti identified in the FDD. The system currently mandates Wellsky Personal Care and operates 41 franchised locations, representing a compact but growing addressable market for vendors offering complementary or replacement personal-care technology.

Mandated & recommended tech

The systems vendors compete with

1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.

Wellsky Personal Care
Mandatory
Industry softwareItem 11

We require ... the purchase of a business software license from Wellsky Personal Care

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.

Sales LeaderEmerging 20 99

The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.

VP SalesHead of SalesCROSales Director
  1. With 298 active personal services brands, I can't see which ones are growing or have the tech gaps my product fills, so I waste weeks chasing the wrong targets.A rep burning 10 hours/week on manual research at $50/hr loses $26,000/year. FranCloud's fit_scoring and corpus_search surface high-fit brands in seconds, reclaiming that time for selling.
  2. 63.5% of personal services brands mandate no POS system, but I can't identify the 108 that do without digging through hundreds of FDDs.Manually reviewing one FDD takes 3+ hours. At 108 targets, that's 324 hours. FranCloud's tech_landscape reveals POS mandates instantly, turning a $16,200 research slog into a single query.
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Live signals

Total units
41
41 franchised
Unit growth YoY
+20.588%
vs prior filing
AUV
Item 19, 2026
Royalty
6%
of gross sales
Ad fund
national + local
Initial fee
$60K
per unit
Investment range
$174K–$218K
all-in, Item 7
Procurement
Franchisor controlled
from the filing

The vendor opportunity at HHCI

HHCI operates in the personal services segment with a footprint of 41 franchised locations. The system showed year-over-year unit growth of 20.588%, signaling active expansion. For software vendors, this is a small but potentially high-velocity target where a single HQ decision can unlock the entire network. The franchisor collects a 6.0% royalty, and the initial franchise term runs 10 years. Average unit volume is not disclosed in the most recent FDD.

Who controls software purchasing

Technology decisions appear centralized. The FDD lists Richard Houden as President and CEO, making him the likely ultimate authority for enterprise software commitments. Nives Stanetti, Director of Marketing and Communications, is another named executive who may influence or own marketing-technology and customer-engagement tools. Anna Bradley, Director of Franchise Relations and Development, sits at the intersection of franchisee support and system growth, a role that often touches operational platforms. No multi-unit operators are mapped in our corpus, which reinforces the picture of a franchisor-driven technology environment where vendors should start their outreach at HQ.

Mandated and current tech stack

The 2026 FDD mandates Wellsky Personal Care. This is the only named system in the disclosure. Wellsky Personal Care is a platform built for home care, personal care, and adjacent service providers, covering scheduling, billing, and compliance. Vendors selling adjacent capabilities—such as HR, payroll, quality assurance, or family engagement tools—should position themselves as integrations or enhancements to the Wellsky ecosystem rather than rip-and-replace plays, unless they can demonstrate a compelling total-cost-of-ownership argument that reaches the CEO.

Procurement, renewals, and timing

Item 8 of the FDD, which typically describes procurement restrictions and designated suppliers, did not yield an extract in our corpus. The procurement model is therefore not publicly characterized: it is not clear whether HHCI requires franchisees to buy from a designated supplier, maintains an approved-vendor list, or permits open purchasing. Vendors should clarify this directly during discovery.

Renewal terms offer a timing signal. The initial agreement runs 10 years. Franchisees in good standing can renew for two successive 5-year terms, but they must sign the current form of agreement, which the FDD explicitly states may contain materially different terms and conditions—including different royalty and fee structures. This creates a natural window for technology re-evaluation as franchisees approach renewal and face a new contractual stack. With 41 units and 20% growth, a meaningful cohort of operators will hit these decision points over the next several years.

How to read the HHCI FDD

The full HHCI Franchise Disclosure Document, filed with state franchise regulators in 2026, is embedded below. For software vendors, the most actionable sections are Item 1 (the executives listed above), Item 11 (the Wellsky mandate), and Item 17 (renewal conditions and term structure). Because no parent company is on file and the brand appears independently owned, the organizational chart is straightforward, and the buying center is likely compact. Use the document to validate the decision-maker names and to check for any supplemental technology obligations that may have been added in the current filing year.

If you are building a ranked target list of franchise systems that match your software category, FranCloud can help you prioritize brands by tech-stack fit, growth rate, and decision-maker accessibility.

Questions vendors ask

HHCI, answered from the filing

The FDD lists Richard Houden (President and CEO) and Nives Stanetti (Director of Marketing and Communications). Anna Bradley (Director of Franchise Relations and Development) may also influence operational tools.
The 2026 FDD mandates Wellsky Personal Care. No other mandated systems are disclosed in the document.
HHCI has 41 total units, all of which are franchised. The number of company-owned locations is not disclosed.
The FDD does not extract a specific procurement model from Item 8. It is not disclosed whether HHCI uses designated suppliers, an approved list, or an open model.
Initial terms are 10 years. Franchisees in good standing can renew for two additional 5-year terms. Renewals require signing the then-current agreement, which may have materially different terms, creating potential re-evaluation points.
The HHCI FDD was filed with state franchise regulators in 2026. You can read the full document using the embedded PDF viewer below.
Source

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Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.