Amadeus
so offer and the complexity of analyst support for rate the market. management and availability maintenance for our franchisees in the Global Distribution Systems (SABRE, Galileo, Amadeus and Worldspa
From the filings
+6.897% units YoYHQ-led decisions
Dollar
Automotive servicesSoftware purchasing at Dollar is controlled at the corporate level by The Hertz Corporation's executive team, led by CEO Stephen Scherr. The franchise operates 240 total US units—178 company-owned and 62 franchised—with a mandated tech stack that includes Bluebird Auto Rental Systems and Karz Systems, Inc. For vendors, this means a single, concentrated buyer with an established, locked-in technology environment.
For software vendors selling into US franchise brands.
Live signals
Total units
240
62 franchised
Unit growth YoY
+6.897%
vs prior filing
AUV
—
Item 19, 2023
Royalty
6%
of gross sales
Ad fund
—
national + local
Initial fee
$25K
per unit
Investment range
$879K–$15.84M
all-in, Item 7
Procurement
—
from the filing
Non-compete
1 years
from the filing
Item 19
No claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing. It is a floor, not a total — the filing discloses one of the two headline fees.
6%+of gross sales (FY2023)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
Bluebird Auto Rental Systems
mation software systems are currently the only software approved for use as part of your Approved Counter System: (i) Cars Thermeon Corporate Services, Santa Ana, California; (ii) Bluebird Auto Rental
Galileo
ns. We also offer and the complexity of analyst support for rate the market. management and availability maintenance for our franchisees in the Global Distribution Systems (SABRE, Galileo, Amadeus and
Sabre
locations. We also offer and the complexity of analyst support for rate the market. management and availability maintenance for our franchisees in the Global Distribution Systems (SABRE, Galileo, Amad
Thermeon
sed Business by electronic polling. The following counter automation software systems are currently the only software approved for use as part of your Approved Counter System: (i) Cars Thermeon Corpor
Worldspan
the complexity of analyst support for rate the market. management and availability maintenance for our franchisees in the Global Distribution Systems (SABRE, Galileo, Amadeus and Worldspan), and on th
Franchisor behaviours
What the franchisor requires
23 requirements the franchisor states in this filing, each in its own words; 5 explicit no's; 6 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
There are no contractual limitations on our independent access to the information and data stored on the required cash register / computer system.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
You shall send to Us and/or Our Affiliates quarterly or more frequently if We request, statements in a form satisfactory to Us that show the true financial condition and results of operations of You and of Your Franchised Business.
How the franchisor buys
Is there a franchisee advisory council, association or committee?
YesItem 11
There is an Advisory Council (the “Council”) that currently consists of nine (9) franchisee members.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We reserve the right to designate a single supplier (which may be us or our affiliates), and to require you to purchase exclusively from such an approved supplier, for any required purchases.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
6365430.00Item 8
During our last fiscal year, our Parent or its affiliates derived approximately $6,365,430.00 due to fleet purchases made by franchisees (and franchisees of our affiliates), which amounts to 0.0748 % of our Parent’s total revenue of $8,504,410,486.83.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesFranchise agreement
We and/or Our Affiliates may and are entitled to earn revenue from and to receive and retain for Our and/or their own credit, without accounting to or sharing with You, all payments, profits, rebates, discounts, bonuses, advantages, goods, commissions, incentives, or other allowances or benefits whether by way of…
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
10Item 8
and ten percent (10%) in connection with operating Your Franchised Business.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 6
You must pay a charge not to exceed the reasonable cost of any evaluation and testing.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you desire to purchase or lease from an unapproved supplier, you must submit a written request for approval to us, together with such information and samples as we may reasonably require.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
However, when this Agreement expires or is terminated for any reason, You hereby agree and acknowledge that Attachment E will operate as Your assignment to Us of all telephone numbers used in Your Franchised Business.
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesItem 11
You must maintain a Payment Card Industry (“PCI”) compliant security service subscription to protect the confidentiality of information gathered from guests’ credit cards and other payment cards.
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesFranchise agreement
You shall carry out and report to Us such customer satisfaction tracking techniques as We require and achieve a satisfactory Net Promoter Score, as set forth at Attachment B or as otherwise reasonably determined by Us from time to time, in comparison to the scores obtained by, as selected by Us: (1) Franchised…
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
space available to Us and Our Affiliate at Your Franchised Business to conduct such inspections and audits.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
We have the right to add to or modify the Operations Guide from time to time to change operating procedures, maintain the goodwill associated with the Marks and to meet competition.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
We will review and approve your site selection within thirty (30) days from our receipt of your notice (Franchise Agreement, Section 12.3, 13.5).
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
Our Web site is the only authorized Web site for advertising Your Franchised Business and, except as provided in this Section 8.3, absent Our prior written approval, You are strictly prohibited from advertising Your Franchised Business on any Web site other than Our Web site.
Operations
Must equipment be purchased from designated or approved suppliers?
YesItem 8
For example, you must purchase from our approved suppliers the hard copy form of Dollar System Standard Rental Agreements that meet our then-current specifications, and you must acquire software for your computer system from an approved supplier as we may from time to time prescribe in the Operations Guide or…
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
You shall authorize Us and Our bank to debit Your account directly for all payments required by this Agreement by signing and delivering an Authorization Agreement for Preauthorized Payments in a form from time to time specified by Us.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
You must employ (or you may serve as) a manager who must: (i) be disclosed to us; (ii) complete required training; and (iii) have sufficient Vehicle Rental Business experience to manage and operate Your Franchised Business; and (iv) devote full time to the management and operation of Your Franchised Business.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
As of the date of this Disclosure Document, you must lease or purchase the counter automation software systems from the approved suppliers as listed in the above paragraph, or other suppliers as we may designate in the Operations Guide.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
There are no contractual limitations on our independent access to the information and data stored on the required cash register / computer system.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesItem 11
You must purchase and utilize a “counter automation system” for Your Franchised Business.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
Fees may be charged for additional training done at Your request.
The filing answers no to 5 questions
- Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?Item 7
- Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 6
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
- Must the franchisee buy products from a designated distributor?Item 8
The vendor opportunity at Dollar
Dollar is an automotive-services franchise with 240 total US locations, 178 of which are company-owned and 62 franchised. The brand operates under The Hertz Corporation umbrella, with headquarters in Florida. Year-over-year unit growth sits at 6.9%, signaling modest but steady expansion. For software vendors, the addressable market is concentrated: nearly three-quarters of units are corporate-controlled, meaning a single sale to the parent entity can unlock the majority of the footprint. Average unit volume is not disclosed in the most recent FDD, and the royalty rate is 6.0%. The initial franchise term length is also not disclosed.
Who controls software purchasing
Purchasing authority resides at the corporate level with The Hertz Corporation's executive leadership. The 2023 FDD Item 1 names Stephen Scherr as Chief Executive Officer, Paul E. Stone as Director, President and Chief Operations Officer, and Colleen Batcheler as Director, Executive Vice President, General Counsel and Secretary. Additional relevant executives include Wayne Davis (EVP and Chief Marketing Officer) and Laura Smith (EVP, Global Sales and Customer Experience). No dedicated Chief Information Officer or Chief Technology Officer is listed in the filing, but the concentration of C-suite roles at Hertz suggests technology procurement decisions are made by this group or their direct reports. The operator footprint confirms this centralization: 26 mapped operators run only 26 located units, all single-unit operators with no multi-unit franchisees. There is no franchisee buying committee of any scale.
Mandated and current tech stack
The 2023 FDD mandates seven specific technology systems for franchisees. These are Bluebird Auto Rental Systems; Capture, provided by Overland West, Inc.; Cars Thermeon Corporate Services; Fourth Tier Solutions; Karz Systems, Inc.; a Reservations System; and The System Distributors, Inc. All seven are listed as mandated, meaning franchisees have no discretion to substitute. For a vendor trying to displace any of these, the sale must happen at the Hertz corporate level and likely requires a rip-and-replace value proposition strong enough to overcome deeply embedded operational dependencies. The stack covers rental operations, reservations, and back-office functions, leaving limited obvious whitespace for net-new categories.
Procurement, renewals, and timing
Item 8 of the FDD, which typically describes procurement obligations and designated suppliers, was not extracted in the available data. Without that signal, the formal procurement model—whether designated supplier, approved supplier list, or open—remains unconfirmed. However, the combination of heavy corporate ownership and a fully mandated tech stack points to a closed, centralized procurement process. Item 17, covering renewal, transfer, and termination, was also not extracted, so contract window timing is unknown. Vendors should monitor public Hertz Corporation earnings calls, executive turnover, or digital transformation announcements for clues on when the existing stack might come under review.
How to read the Dollar FDD
The full 2023 Franchise Disclosure Document is embedded below. It contains the legal and operational disclosures that govern the Dollar franchise system, including the Item 1 executive roster, Item 11 mandated technology list, and Item 20 unit-count tables. Reviewing the source document directly is essential for verifying the names, numbers, and obligations summarized here. For software vendors building a ranked target list of franchise systems, FranCloud can help prioritize brands by decision-maker concentration, tech-stack rigidity, and unit growth—so you spend time on accounts that can actually close.
Questions vendors ask
Dollar, answered from the filing
Decisions sit with The Hertz Corporation's C-suite. Key contacts include CEO Stephen Scherr, COO Paul Stone, and EVP/General Counsel Colleen Batcheler. No separate CIO is named in the FDD.
The 2023 FDD mandates seven systems: Bluebird Auto Rental Systems, Capture (Overland West), Cars Thermeon Corporate Services, Fourth Tier Solutions, Karz Systems, Reservations System, and The System Distributors.
240 total units as of the 2023 FDD. The system is 74% company-owned (178 units) and 26% franchised (62 units), with 6.9% year-over-year unit growth.
The FDD does not disclose a specific Item 8 procurement structure. Given the heavy corporate ownership and mandated tech stack, purchasing is almost certainly centralized and designated-supplier driven.
The FDD does not disclose initial term length or Item 17 renewal/transfer triggers. Without term data, windows are opaque; monitor leadership changes or Hertz-level vendor realignments for signals.
The 2023 FDD is filed with state franchise regulators. You can review the full document in the embedded PDF viewer below to verify mandates, executive names, and unit counts directly.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Dollar files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
26 operators run 26 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit26
Top states by locations
| MI | 1 |
|---|---|
| TX | 1 |
| WA | 1 |
| CA | 1 |
Ownership
The portfolio behind Dollar
holding_vehicle of Hertz.
Sibling brands
Related Automotive services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.