Dollar andor Dollar Rent A Car

The vendor opportunity at Dollar andor Dollar Rent A Car

Dollar andor Dollar Rent A Car operates 262 total locations in the US, with 66 franchised units and 196 company-owned sites. The brand is part of the automotive services segment and is headquartered in Florida. Year-over-year unit growth declined by 2.94%, and the franchisee base consists entirely of single-unit operators—27 mapped operators across approximately 27 located units, with no multi-unit franchisees on file. For software vendors, the 66 franchised locations represent the directly addressable market, while the 196 company-owned units fall under centralized corporate procurement. Average unit volume (AUV) is not disclosed in the 2026 FDD. The royalty rate is 6.0%.

Who controls software purchasing

Technology purchasing decisions are made at the corporate level by The Hertz Corporation’s executive leadership. The 2026 FDD lists Gil West as Chief Executive Officer, Scott Haralson as Executive Vice President and Chief Financial Officer, and Sandeep Dube as Executive Vice President and Chief Commercial Officer. Additional executives include Chris Berg (EVP and Chief Administrative Officer) and Lauren Fritts (SVP and Chief Communications Officer). No separate CIO or CTO is named in the filing. Vendors targeting this account should route outreach through the C-suite, with the CFO and Chief Commercial Officer as likely stakeholders for operational and revenue-impacting software.

Mandated and current tech stack

The 2026 FDD mandates two technology systems for franchisees: an Approved Counter System and a Reservations System. These are listed as required platforms, indicating that any software interacting with point-of-sale, booking, or fleet management workflows must integrate with or operate alongside these mandated tools. The specific vendor names behind the Approved Counter System and Reservations System are not disclosed in the FDD. Vendors offering complementary solutions—such as fleet maintenance, customer relationship management, or data analytics—should be prepared to demonstrate compatibility with existing mandated infrastructure.

Procurement, renewals, and timing

The 2026 FDD does not include an Item 8 procurement extract, leaving the formal procurement model—whether designated supplier, approved supplier, or open—unstated. Similarly, no Item 17 renewal extract is provided, and the initial franchise term length is not disclosed. Without term data or renewal-cycle signals, it is not possible to estimate when contract windows or technology review periods may open. The absence of these disclosures means vendors must rely on direct engagement with HQ to understand purchasing processes and timing.

How to read the Dollar andor Dollar Rent A Car FDD

The full 2026 Franchise Disclosure Document is available below in the embedded PDF viewer. The FDD was filed with state franchise regulators and contains the legal and operational disclosures required under the FTC Franchise Rule. Key sections for software vendors include Item 1 (executive team), Item 11 (mandated systems), and Item 20 (unit counts and operator footprint). Reviewing these sections will give you the factual baseline needed to assess fit and prepare a pitch. For a ranked target list of franchise systems aligned with your software category, contact FranCloud.