Sandeep Dube Executive Vice President, Chief Commercial Officer – The Hertz Corporation Mr. Dube has served as Executive Vice President, Chief Commercial Officer since July 2024. He leads global commercial strategy and revenue generation for Hertz through an integrated customer-centric approach, overseeing revenue management and pricing, corporate sales and strategic partnerships, customer experience, product development, marketing, and franchise. Dube has over 25 years of experience in leading transformational growth for businesses. He most recently served as Chief Operating Officer at Intuit Mailchimp. Before that, he was Chief Commercial Officer at Activision Blizzard, and he held senior leadership roles at Delta Air Lines, including Senior Vice President, Revenue Management, leading revenue, product strategy, and commercial delivery, as well as Senior Vice President, Digital, Loyalty, Lounges, and Customer Insights, and Chief Executive Officer of Delta Vacations. Dube holds an MBA from the Indian Institute of Management and a Bachelor of Engineering degree from the Indian Institute of Technology. He has been engaged in the line of business associated with the franchise since 2024.
From the filings
Dollar andor Dollar Rent A Car
Automotive servicesDollar and/or Dollar Rent A Car's headquarters, part of Hertz, requires every location to run an approved 'counter automation system' and reserves the right to designate the approved supplier for the broader Computer System. The network spans 262 units, only 66 of them franchised, with franchised outlets down 2.94% year over year.
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Live signals
Ordinary royalty terms
6% component; full terms unconfirmed
Complete royalty terms are not confirmed for the selected filing.
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
Sandeep Dube Executive Vice President, Chief Commercial Officer – The Hertz Corporation Mr. Dube has served as Executive Vice President, Chief Commercial Officer since July 2024. He leads global commercial strategy and revenue generation for Hertz through an integrated customer-centric approach, overseeing revenue management and pricing, corporate sales and strategic partnerships, customer experience, product development, marketing, and franchise. Dube has over 25 years of experience in leading transformational growth for businesses. He most recently served as Chief Operating Officer at Intuit Mailchimp. Before that, he was Chief Commercial Officer at Activision Blizzard, and he held senior leadership roles at Delta Air Lines, including Senior Vice President, Revenue Management, leading revenue, product strategy, and commercial delivery, as well as Senior Vice President, Digital, Loyalty, Lounges, and Customer Insights, and Chief Executive Officer of Delta Vacations. Dube holds an MBA from the Indian Institute of Management and a Bachelor of Engineering degree from the Indian Institute of Technology. He has been engaged in the line of business associated with the franchise since 2024.
Doria Holbrook Executive Vice President, Mobility – The Hertz Corporation Ms. Holbrook has served as Executive Vice President, Mobility since January 2025. Holbrook oversees the company’s rideshare business and is responsible for operationalizing growth opportunities and new revenue streams. Holbrook’s expertise lies in transforming operations and bringing innovation to market across diverse industries including e-commerce and logistics. She previously served as Vice President, Global Supply Chain Partnerships at Flexport, the global logistics technology platform, and Vice President, Delivery Business Unit at Cruise, General Motors’ majority-owned autonomous vehicle subsidiary. She has also held operations leadership roles at TikTok and Amazon. Holbrook started her career at McKinsey & Company. She holds an MBA from Harvard Business School and a B.S. in Mechanical Engineering from Massachusetts Institute of Technology. She has been engaged in the line of business associated with the franchise since 2025.
Franchisor behaviours
What the franchisor requires
24 requirements the franchisor states in this filing, each in its own words; 6 explicit no's; 4 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
There are no contractual limitations on our independent access to the information and data stored on the required cash register / computer system.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
You shall send to Us and/or Our Affiliates quarterly or more frequently if We request, statements in a form satisfactory to Us that show the true financial condition and results of operations of You and of Your Franchised Business.
How the franchisor buys
Is there a franchisee advisory council, association or committee?
YesItem 11
There is an Advisory Council (the “Council”) that currently consists of nine (9) franchisee members.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We reserve the right to designate a single supplier (which may be us or our affiliates), and to require you to purchase exclusively from such an approved supplier, for any required purchases.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
6365430.00Item 8
During our last fiscal year, our Parent or its affiliates derived approximately $6,365,430.00 due to fleet purchases made by franchisees (and franchisees of our affiliates), which amounts to 0.0748 % of our Parent’s total revenue of $8,504,410,486.83.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesFranchise agreement
We and/or Our Affiliates may and are entitled to earn revenue from and to receive and retain for Our and/or their own credit, without accounting to or sharing with You, all payments, profits, rebates, discounts, bonuses, advantages, goods, commissions, incentives, or other allowances or benefits whether by way of…
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
10Item 8
and ten percent (10%) in connection with operating Your Franchised Business.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 6
You must pay a charge not to exceed the reasonable cost of any evaluation and testing.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you desire to purchase or lease from an unapproved supplier, you must submit a written request for approval to us, together with such information and samples as we may reasonably require.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
By signing this Agreement and Attachment E, You hereby authorize assignment of any telephone numbers used in Your Franchised Business to Us or Our designee and You appoint Us as Your attorney-in-fact to transfer the telephone numbers.
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesItem 11
You must maintain a Payment Card Industry (“PCI”) compliant security service subscription to protect the confidentiality of information gathered from guests’ credit cards and other payment cards.
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesFranchise agreement
You shall carry out and report to Us such customer satisfaction tracking techniques as We require and achieve a satisfactory Net Promoter Score, as set forth at Attachment B or as otherwise reasonably determined by Us from time to time, in comparison to the scores obtained by, as selected by Us: (1) Franchised…
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
space available to Us and Our Affiliate at Your Franchised Business to conduct such inspections and audits.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
We have the right to add to or modify the Operations Guide from time to time to change operating procedures, maintain the goodwill associated with the Marks and to meet competition.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
We will review and approve your site selection within thirty (30) days from our receipt of your notice (Franchise Agreement, Section 12.3, 13.5).
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
Our Web site is the only authorized Web site for advertising Your Franchised Business and, except as provided in this Section 8.3, absent Our prior written approval, You are strictly prohibited from advertising Your Franchised Business on any Web site other than Our Web site.
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
programs, marketing and sales programs, experimental or test programs, and such other programs that We may from time to time prescribe in the Operations Guide or otherwise in writing, including, but not limited to any (i) one-way rental program, (ii) frequent renter, loyalty and/or rewards program(s), (iii) Corporate…
Operations
Must equipment be purchased from designated or approved suppliers?
YesItem 8
For example, you must purchase from our approved suppliers the hard copy form of Dollar System Standard Rental Agreements that meet our then-current specifications, and you must acquire software for your computer system from an approved supplier as we may from time to time prescribe in the Operations Guide or…
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
You shall authorize Us and Our bank to debit Your account directly for all payments required by this Agreement by signing and delivering an Authorization Agreement for Preauthorized Payments in a form from time to time specified by Us.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
You must employ (or you may serve as) a manager who must: (i) be disclosed to us; (ii) complete required training; and (iii) have sufficient Vehicle Rental Business experience to manage and operate Your Franchised Business; and (iv) devote full time to the management and operation of Your Franchised Business.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
As of the date of this Disclosure Document, you must lease or purchase the counter automation software systems from the approved suppliers as listed in the above paragraph, or other suppliers as we may designate in the Operations Guide.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
There are no contractual limitations on our independent access to the information and data stored on the required cash register / computer system.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesItem 11
You must purchase and utilize a “counter automation system” for Your Franchised Business.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
Fees may be charged for additional training done at Your request.
The filing answers no to 6 questions
- Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?Item 7
- Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 6
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
- Must the franchisee buy products from a designated distributor?Item 8
- Must employees wear uniforms specified by the franchisor?Item 16
The vendor opportunity at Dollar and/or Dollar Rent A Car
Dollar and/or Dollar Rent A Car operates 262 units, only 66 of them franchised against 196 company-owned, with franchised outlets down 2.94% year over year. The FDD makes no financial performance representation. The brand sits inside Hertz, alongside sibling brands Thrifty and/or Thrifty Car Rental and Hertz itself.
Who controls software purchasing
Headquarters, led by Hertz CEO Gil West, reserves the right to require locations to acquire the Computer System, or any part of it, from an approved supplier it designates, and may designate itself or an affiliate as that supplier, including as the sole one. Locations must purchase and utilize a 'counter automation system,' referred to in the filing as the Approved Counter System, which supports multiple offices and rental fleets and prints rental agreements.
Tech named in the FDD, and what is actually required
Delphi (Amadeus Hospitality) by Amadeus, Intuit, Mailchimp by Intuit, and TikTok are named in Item 2 of the filing. Beyond those named systems, the counter automation system is drawn from six currently approved suppliers, and the broader Computer System's hardware and software must interface with the company's data-transfer and reservation systems. Locations must also subscribe to and participate in the company's Reservations System and maintain a PCI-compliant security service subscription.
Procurement, renewals, and timing
Item 8 runs an approved-supplier list: the hard-copy Dollar System Standard Rental Agreements and computer-system software must come from approved suppliers as the Operations Guide prescribes, and the company reserves the right to designate a single supplier, including itself or an affiliate, for any required purchase. Franchisees may propose a supplier for approval. Item 17 sets the renewal conditions — a new franchise agreement, a renewal fee, and written notice 9 to 12 months before the term ends.
How to read the Dollar and/or Dollar Rent A Car FDD
The embedded viewer below carries this brand's 2026 Franchise Disclosure Document, including the Item 8 and Item 11 language summarized above.
Talk to FranCloud for a ranked list of franchise systems like Dollar and/or Dollar Rent A Car where the technology mandate and procurement structure line up with your product.
Ordinary royalty terms
Complete royalty terms are not confirmed.
Questions vendors ask
Dollar andor Dollar Rent A Car, answered from the filing
Read the filing itself
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Operator footprint
Who runs the locations
27 operators run 27 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Ownership
The portfolio behind Dollar andor Dollar Rent A Car
Ownership: Hertz.
Sibling brands
Related Automotive services brands
Primary franchise filings · updated September 2026. Read the original filing for definitions, conditions, and qualifications.