Amadeus
50 Southwest referred to as processed through the 4.90 Sabre Composite reservation system, for 5.17 Galileo & Statement your Budget Franchise. Worldspan The amount of the fee 5.18 Amadeus depends on w
From the filings
HQ-led decisions
Budget Rent A Car
Automotive servicesSoftware purchasing at Budget Rent A Car is controlled at the corporate level, with key decision-makers including Brian Choi (CEO) and Daniel Cunha (CFO) based at the New Jersey headquarters. The franchise operates a heavily mandated tech environment, with systems like the Budget Reservations System, Kronos, and WaND required across its network. The addressable market includes 1,350 total units, of which 173 are franchised and 1,177 are company-owned, representing a large, centralized sales target.
For software vendors selling into US franchise brands.
Live signals
Total units
1,350
173 franchised
Unit growth YoY
—
vs prior filing
AUV
—
Item 19, 2026
Royalty
7.5%
of gross sales
Ad fund
—
national + local
Initial fee
$45K
per unit
Investment range
$626K–$1.59M
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
1 years
from the filing
Item 19
No claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing. It is a floor, not a total — the filing discloses one of the two headline fees.
7.5%+of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
Galileo
ine or other automated 2.75 Priceline Statement also reservation systems, and 3.50 Southwest referred to as processed through the 4.90 Sabre Composite reservation system, for 5.17 Galileo & Statement
Kronos
rd Job Aid 0 Workday Learning - Online Training Customer Empathy Scenario Workbook 0 Workday Learning - Online Training Operations Action Plan 0 Workday Learning - Online Training Kronos Management Gu
Medallia
ng a Start of Shift Managers Meeting 3 Workday Learning - Online Training Adjusting Staffing During Your Shift 3 Workday Learning - Online Training Accessing Customer Responses in Medallia and 3 Workd
Sabre
see reservations generated by Settlement airline or other automated 2.75 Priceline Statement also reservation systems, and 3.50 Southwest referred to as processed through the 4.90 Sabre Composite rese
WorkJam
ine Training Antitrust & Competition 10 Workday Learning - Online Training Managing Employee Incidents: Workers' 5 Workday Learning - Online Training Compensation Starting Up with WorkJam 5 Workday Le
Worldspan
ment also reservation systems, and 3.50 Southwest referred to as processed through the 4.90 Sabre Composite reservation system, for 5.17 Galileo & Statement your Budget Franchise. Worldspan The amount
Franchisor behaviours
What the franchisor requires
21 requirements the franchisor states in this filing, each in its own words; 7 explicit no's; 6 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
Licensee agrees to purchase all components for, install and implement all accounting, inventory control, sales register, reservations, security programs and other computer hardware and software systems according to the Standards and as required under Paragraph 6.2 herein.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
Budget and its designees will have independent access to the Wizard system and all other computer systems, hardware, and software you use.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Licensee will submit to Budget monthly, on forms specified and/or supplied by Budget without charge, on or before the tenth (10th) day of each month during the term hereof, the “Monthly System Fee Report” and invoice and such other control reports and financial and other business information prescribed by Budget…
How the franchisor buys
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
Budget may change any of the elements of the System (including by introducing new Marks, products, reservation systems, other services and Standards) and, on notice from Budget, Licensee will promptly accept and implement all such changes at Licensee’s expense and in accordance with the schedule prescribed by Budget.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
76897.12Item 8
For the fiscal year ending 2025, BRACS’ revenues from the sale of Standard Rental Agreement forms and jackets and additional driver forms was approximately $76,897.12 of BRACS’ total revenue, not including the Generic Rental Agreements.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We may derive revenue from selling Standard Rental Agreement forms and jackets and additional driver forms to you.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
10Item 8
Collectively, the purchases and leases you will make from designated or approved suppliers or according to the Standards represent approximately 15% of your total purchases and leases in establishing, and approximately 10% of your total purchases and leases in operating your Budget Franchise.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
Upon Budget’s request, or if you want to use any item that Budget has not yet evaluated or buy from a supplier that Budget has not yet approved (for those items that require supplier approval), you first must submit sufficient information, specifications, and samples for Budget to determine whether the item complies…
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Licensee hereby assigns to Budget, all of Licensee’s direct or indirect right, title and interest in and to those certain telephone numbers and regular, classified or other telephone directory listings (collectively, the “Telephone Numbers and Listings”) used in association with Budget’s service marks and used from…
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
Licensee is familiar with the Payment Card Industry Data Security Standards which are currently in effect (“PCI Standards”) and Licensee agrees to undertake any necessary steps to be or remain in full compliance with all applicable PCI Standards.
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesFranchise agreement
Licensee will subscribe to, participate in, and fully comply with any advertising campaign, sales promotion, operating program, procurement program, customer satisfaction program, marketing program, account program or experimental or test program which, in Budget’s judgment, enhances brand awareness or other similar…
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Budget will have the right, not more than two (2) times per calendar year, after giving at least five (5) days prior written notice to Licensee, to send representatives to inspect the Rental Business, and to audit the books and records thereof, to determine the quality thereof and the faithfulness of Licensee’s…
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
You may not open a location for your Budget Franchise without Budget’s approval (the Budget License Agreement, paragraph 8.3).
Marketing
Is a minimum grand opening advertising spend required?
YesFranchise agreement
Licensee agrees to conduct at its expense grand opening advertising and promotional programs for each Location opened in the Territory as prescribed in the Standards.
Operations
Must equipment be purchased from designated or approved suppliers?
YesItem 8
Under the Rental System Agreement you must buy certain hardware, software, and communications utilized in connecting to Wizard only from Approved Suppliers (see Item 11).
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
Budget will have the right to require Licensee to participate in an electronic funds transfer program under which all License Fees and any other payments due Budget or any of the Related Entities under this Agreement or any other agreement between the parties are transferred electronically from Licensee’s bank…
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
You must employ on a full-time basis, at all times during the term of your Budget License Agreement, at least one General Manager who has completed the instruction Budget furnishes and who will devote his or her entire time during normal business hours to the management, operation, and development of your Budget…
Must employees wear uniforms specified by the franchisor?
YesItem 8
In addition, you must purchase items that bear a Proprietary Mark or which are part of the System identity that meet our specifications as to style, color, design, etc. Examples of these items are stationery, signage, backwall counter modules, and uniforms.
Point of sale
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
Budget and its designees will have independent access to the Wizard system and all other computer systems, hardware, and software you use.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
Periodically during the license term, Budget may add new and refresher web-based training programs and seminars and may require you and your General Manager and other managerial personnel of your Budget Franchise to satisfactorily complete these.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
Licensee’s attendance at each convention or seminar is mandatory and Licensee will bear all expenses of attending, including travel, lodging, meals and entertainment.
The filing answers no to 7 questions
- Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
- Is there a franchisee advisory council, association or committee?Item 11
- Does the franchisor charge a fee to evaluate a proposed supplier?Item 8
- Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Franchise agreement
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 11
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
- Must the franchisee buy products from a designated distributor?Item 8
The vendor opportunity at Budget Rent A Car
Budget Rent A Car operates 1,350 total units in the US, with 1,177 company-owned and 173 franchised locations. This structure creates a bifurcated sales motion: a large, centralized corporate footprint where HQ controls purchasing directly, and a smaller franchisee base that must comply with corporate technology mandates. For software vendors, the primary buyer is the corporate entity in New Jersey, not individual franchisees. The royalty rate is 7.5%, and the initial franchise term is 10 years, with 5-year renewal periods. Average unit volume is not disclosed in the most recent FDD.
Who controls software purchasing
Software purchasing authority sits at the headquarters level. The FDD lists Brian Choi as Chief Executive Officer and Daniel Cunha as Chief Financial Officer, both of whom are likely involved in enterprise-level technology decisions. Operational technology oversight appears to fall under Michael Ellis, Director of Licensee Operations & Business Development, and Gareth Grimes, Senior Manager of Operations & Business Development Licensees. These executives represent the buying center for any vendor selling into the franchise system. No parent company is on file, indicating Budget Rent A Car is independently owned, which may streamline decision-making compared to a portfolio brand.
Mandated and current tech stack
Budget Rent A Car mandates a comprehensive suite of technology systems across its network. The required systems include the Budget Reservations System, Budget Truck Systems, Kronos, MDMS, Mobile WaND, SMWR Portal, WaND, and WaND (GUI). This heavy mandate means franchisees have little autonomy in software selection; any new tool must either integrate with or replace an existing mandated system. Vendors should approach with a clear integration story or a compelling case for replacement at the corporate level. The presence of Kronos suggests workforce management is standardized, while the multiple WaND and reservation systems indicate a custom or deeply integrated operational core.
Procurement, renewals, and timing
The FDD does not include an Item 8 procurement extract, so the specific supplier designation model—whether designated, approved, or open—is not publicly disclosed. However, the extensive list of mandated systems strongly implies a designated supplier environment controlled by HQ. Renewal conditions, outlined in Item 17, require franchisees to be in full compliance, sign the then-current form of License Agreement (which may differ materially from the original), pay the current renewal fee, and execute a general release at least 30 days before the term expires. The renewal term is 5 years. This creates a predictable cycle for vendors to engage around contract renewals, though the corporate-controlled nature of tech decisions means the real sales window is whenever HQ initiates a review.
How to read the Budget Rent A Car FDD
The 2026 Franchise Disclosure Document is the definitive source for understanding Budget Rent A Car’s operational and legal framework. It details the mandated technology, executive leadership, unit counts, and contractual terms that shape the software purchasing environment. For vendors, the FDD is a due diligence tool to identify the buying center, assess integration requirements, and time outreach around renewal cycles. The embedded PDF viewer below provides full access to the document. For a ranked target list of franchise systems aligned with your software category, FranCloud can help prioritize your outreach based on real FDD data.
Questions vendors ask
Budget Rent A Car, answered from the filing
Key executives include Brian Choi (CEO) and Daniel Cunha (CFO). Michael Ellis, Director of Licensee Operations, and Gareth Grimes, Sr. Mgr. Operations, also influence operational tech decisions.
Mandated systems include Budget Reservations System, Budget Truck Systems, Kronos, MDMS, Mobile WaND, SMWR Portal, WaND, and WaND (GUI).
There are 1,350 total units, comprising 173 franchised and 1,177 company-owned locations, as disclosed in the 2026 FDD.
The FDD does not provide a specific Item 8 procurement extract, so the designated vs. approved supplier model is not publicly disclosed.
Renewal terms are 5 years, contingent on no default, signing the then-current agreement, paying the renewal fee, and a general release, due 30 days before expiration.
The 2026 FDD is filed with state franchise regulators. You can view it using the embedded PDF viewer below for full details.
Source
Read the filing itself
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FDD alert
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We’ll email you the moment Budget Rent A Car files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
154 operators run 154 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit154
Top states by locations
| NJ | 16 |
|---|---|
| GA | 15 |
| UT | 13 |
| WI | 12 |
| NV | 10 |
Ownership
The portfolio behind Budget Rent A Car
unknown of avis budget car rental.
Related Automotive services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.