From the filings

HQ-led decisions

Herbie's Burgers

Quick service restaurant

Herbie's Burgers is a quick-service restaurant concept headquartered in New York with 6 company-owned locations and no franchised units as of the 2026 FDD. Software purchasing decisions are controlled at the corporate level, where the CEO, CFO, and COO are named in Item 2. The FDD names several social media platforms and gives the franchisor broad authority to designate POS and back-office systems, making this a small but early-stage vendor opportunity.

For software vendors selling into US franchise brands.

Live signals

Total units
6
0 franchised
Franchised outlet growth
—
Item 20, last two year-ends
AUV
—
Item 19
Royalty
5% component; full terms unconfirmed
percentage component
Ad fund
1%
percentage component
Initial fee
$30K
per unit
Investment range
$227K–$363K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
from the filing

Ordinary royalty terms

5% component; full terms unconfirmed

Complete royalty terms are not confirmed for the selected filing.

Recorded percentage components

These are recorded percentage components. Each has its own base and conditions; the chart does not state the total payment or confirm ad-fund completeness.

1recorded components (FY2026)

Recorded percentage components (FY2026)Ad fund 1%. Components use their own filing bases and conditions. Drawn against a 15% reference scale.

15% reference

Ad fund 1%

Mandated & recommended tech

The systems vendors compete with

Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.

FacebookMeta
MarketingItem 13

FRANCHISEHERBIES LLC 25 Franchise Disclosure Document | 2026 any URL or domain name, as well as their registration as part of any user name on any gaming website, social networking website or mobile platform, or video streaming website or mobile platform (such as META (FACEBOOK & INSTAGRAM), SNAPCHAT(SNAP), , LINKEDIN, X(TWITTER),TIKTOK or YOUTUBE), whether or not such social media platform is used for commercial gain, or as part of any unauthorized email address. You must give notices of trademark and service mark registration we specify and obtain fictitious or assumed name registrations required under applicable law. You may not use any merchandising, advertising or promotional practice which is unethical or may injure our business, or the business of other HERBIE’S BURGERS Franchised Restaurants, or to the goodwill associated with the Marks. You must cease and desist using these practices immediately upon notification by us. You must use the designation ®, TM, SM or other trademark registration notice where applicable or otherwise indicate in your advertising that the marks are our trade names, trademarks, and service marks.

InstagramMeta
MarketingItem 14

ITEM 14 PATENTS, COPYRIGHTS, AND PROPRIETARY INFORMATION There are no patents or patent applications that are material to the franchise. We and HBC claim copyright protection in the Confidential Operations Manual (which contains trade secrets), advertising and marketing materials, menus, and similar items used in operating HERBIE’S BURGERS Restaurants. We and HBC have not registered these copyrights with the United States Copyright Office but need not do so at this time to protect them. You may use these items only as we specify while operating your Restaurant (and must stop using them if we so direct you). There currently are no effective adverse determinations of the United States Copyright Office, or any court regarding the copyrighted materials. No agreement limits our right to use or allow others to use the copyrighted materials. We do not actually know of any infringing uses of our copyrights that could materially affect your use of copyrighted materials in any state. We are not obligated by the Franchise Agreement, or otherwise, to protect any rights you have to use the copyrights. We have no actual knowledge of any infringements that could materially affect the ownership, use, or licensing of the copyrights. You may not use any of our copyrighted works on the Internet without our written permission. This includes display of the copyrighted works on commercial websites, gaming websites, and social networking web sites or mobile platforms (such as META (FACEBOOK & INSTAGRAM), SNAPCHAT (SNAP), LINKEDIN, X (TWITTER), TIKTOK or YOUTUBE). We and HBC need not protect or defend copyrights, although they intend to do so if in the system’s best interests. We and HBC may control any action they choose to bring, even if you voluntarily bring the matter to their attention. We and HBC need not participate in your defense and/or indemnify you for damages or expenses in a proceeding involving a copyright. You will receive proprietary, confidential and trade secret information of our operations. You must maintain the confidentiality of this information unless authorized in writing by us. You may divulge confidential information only to employees who must know it to operate the Franchised Restaurant. All information, knowledge and know-how which we designate as confidential will be deemed confidential, except information which you can demonstrate lawfully came to your attention before our disclosure; or which, at the time of disclosure by us to you, had lawfully become a part of the public domain through publication or communication by others (without violating your obligations to us); or which, after disclosure to you by us, lawfully becomes a part of the public domain through publication or communication by others (without violating your obligations to us).

LinkedInLinkedIn
MarketingItem 13

FRANCHISEHERBIES LLC 25 Franchise Disclosure Document | 2026 any URL or domain name, as well as their registration as part of any user name on any gaming website, social networking website or mobile platform, or video streaming website or mobile platform (such as META (FACEBOOK & INSTAGRAM), SNAPCHAT(SNAP), , LINKEDIN, X(TWITTER),TIKTOK or YOUTUBE), whether or not such social media platform is used for commercial gain, or as part of any unauthorized email address. You must give notices of trademark and service mark registration we specify and obtain fictitious or assumed name registrations required under applicable law. You may not use any merchandising, advertising or promotional practice which is unethical or may injure our business, or the business of other HERBIE’S BURGERS Franchised Restaurants, or to the goodwill associated with the Marks. You must cease and desist using these practices immediately upon notification by us. You must use the designation ®, TM, SM or other trademark registration notice where applicable or otherwise indicate in your advertising that the marks are our trade names, trademarks, and service marks.

SnapchatSnapchat
MarketingItem 13

FRANCHISEHERBIES LLC 25 Franchise Disclosure Document | 2026 any URL or domain name, as well as their registration as part of any user name on any gaming website, social networking website or mobile platform, or video streaming website or mobile platform (such as META (FACEBOOK & INSTAGRAM), SNAPCHAT(SNAP), , LINKEDIN, X(TWITTER),TIKTOK or YOUTUBE), whether or not such social media platform is used for commercial gain, or as part of any unauthorized email address. You must give notices of trademark and service mark registration we specify and obtain fictitious or assumed name registrations required under applicable law. You may not use any merchandising, advertising or promotional practice which is unethical or may injure our business, or the business of other HERBIE’S BURGERS Franchised Restaurants, or to the goodwill associated with the Marks. You must cease and desist using these practices immediately upon notification by us. You must use the designation ®, TM, SM or other trademark registration notice where applicable or otherwise indicate in your advertising that the marks are our trade names, trademarks, and service marks.

TikTokTikTok
MarketingItem 13

FRANCHISEHERBIES LLC 25 Franchise Disclosure Document | 2026 any URL or domain name, as well as their registration as part of any user name on any gaming website, social networking website or mobile platform, or video streaming website or mobile platform (such as META (FACEBOOK & INSTAGRAM), SNAPCHAT(SNAP), , LINKEDIN, X(TWITTER),TIKTOK or YOUTUBE), whether or not such social media platform is used for commercial gain, or as part of any unauthorized email address. You must give notices of trademark and service mark registration we specify and obtain fictitious or assumed name registrations required under applicable law. You may not use any merchandising, advertising or promotional practice which is unethical or may injure our business, or the business of other HERBIE’S BURGERS Franchised Restaurants, or to the goodwill associated with the Marks. You must cease and desist using these practices immediately upon notification by us. You must use the designation ®, TM, SM or other trademark registration notice where applicable or otherwise indicate in your advertising that the marks are our trade names, trademarks, and service marks.

TwitterX
MarketingItem 13

FRANCHISEHERBIES LLC 25 Franchise Disclosure Document | 2026 any URL or domain name, as well as their registration as part of any user name on any gaming website, social networking website or mobile platform, or video streaming website or mobile platform (such as META (FACEBOOK & INSTAGRAM), SNAPCHAT(SNAP), , LINKEDIN, X(TWITTER),TIKTOK or YOUTUBE), whether or not such social media platform is used for commercial gain, or as part of any unauthorized email address. You must give notices of trademark and service mark registration we specify and obtain fictitious or assumed name registrations required under applicable law. You may not use any merchandising, advertising or promotional practice which is unethical or may injure our business, or the business of other HERBIE’S BURGERS Franchised Restaurants, or to the goodwill associated with the Marks. You must cease and desist using these practices immediately upon notification by us. You must use the designation ®, TM, SM or other trademark registration notice where applicable or otherwise indicate in your advertising that the marks are our trade names, trademarks, and service marks.

X (Twitter)X
MarketingItem 14

ITEM 14 PATENTS, COPYRIGHTS, AND PROPRIETARY INFORMATION There are no patents or patent applications that are material to the franchise. We and HBC claim copyright protection in the Confidential Operations Manual (which contains trade secrets), advertising and marketing materials, menus, and similar items used in operating HERBIE’S BURGERS Restaurants. We and HBC have not registered these copyrights with the United States Copyright Office but need not do so at this time to protect them. You may use these items only as we specify while operating your Restaurant (and must stop using them if we so direct you). There currently are no effective adverse determinations of the United States Copyright Office, or any court regarding the copyrighted materials. No agreement limits our right to use or allow others to use the copyrighted materials. We do not actually know of any infringing uses of our copyrights that could materially affect your use of copyrighted materials in any state. We are not obligated by the Franchise Agreement, or otherwise, to protect any rights you have to use the copyrights. We have no actual knowledge of any infringements that could materially affect the ownership, use, or licensing of the copyrights. You may not use any of our copyrighted works on the Internet without our written permission. This includes display of the copyrighted works on commercial websites, gaming websites, and social networking web sites or mobile platforms (such as META (FACEBOOK & INSTAGRAM), SNAPCHAT (SNAP), LINKEDIN, X (TWITTER), TIKTOK or YOUTUBE). We and HBC need not protect or defend copyrights, although they intend to do so if in the system’s best interests. We and HBC may control any action they choose to bring, even if you voluntarily bring the matter to their attention. We and HBC need not participate in your defense and/or indemnify you for damages or expenses in a proceeding involving a copyright. You will receive proprietary, confidential and trade secret information of our operations. You must maintain the confidentiality of this information unless authorized in writing by us. You may divulge confidential information only to employees who must know it to operate the Franchised Restaurant. All information, knowledge and know-how which we designate as confidential will be deemed confidential, except information which you can demonstrate lawfully came to your attention before our disclosure; or which, at the time of disclosure by us to you, had lawfully become a part of the public domain through publication or communication by others (without violating your obligations to us); or which, after disclosure to you by us, lawfully becomes a part of the public domain through publication or communication by others (without violating your obligations to us).

YouTubeGoogle
MarketingItem 14

ITEM 14 PATENTS, COPYRIGHTS, AND PROPRIETARY INFORMATION There are no patents or patent applications that are material to the franchise. We and HBC claim copyright protection in the Confidential Operations Manual (which contains trade secrets), advertising and marketing materials, menus, and similar items used in operating HERBIE’S BURGERS Restaurants. We and HBC have not registered these copyrights with the United States Copyright Office but need not do so at this time to protect them. You may use these items only as we specify while operating your Restaurant (and must stop using them if we so direct you). There currently are no effective adverse determinations of the United States Copyright Office, or any court regarding the copyrighted materials. No agreement limits our right to use or allow others to use the copyrighted materials. We do not actually know of any infringing uses of our copyrights that could materially affect your use of copyrighted materials in any state. We are not obligated by the Franchise Agreement, or otherwise, to protect any rights you have to use the copyrights. We have no actual knowledge of any infringements that could materially affect the ownership, use, or licensing of the copyrights. You may not use any of our copyrighted works on the Internet without our written permission. This includes display of the copyrighted works on commercial websites, gaming websites, and social networking web sites or mobile platforms (such as META (FACEBOOK & INSTAGRAM), SNAPCHAT (SNAP), LINKEDIN, X (TWITTER), TIKTOK or YOUTUBE). We and HBC need not protect or defend copyrights, although they intend to do so if in the system’s best interests. We and HBC may control any action they choose to bring, even if you voluntarily bring the matter to their attention. We and HBC need not participate in your defense and/or indemnify you for damages or expenses in a proceeding involving a copyright. You will receive proprietary, confidential and trade secret information of our operations. You must maintain the confidentiality of this information unless authorized in writing by us. You may divulge confidential information only to employees who must know it to operate the Franchised Restaurant. All information, knowledge and know-how which we designate as confidential will be deemed confidential, except information which you can demonstrate lawfully came to your attention before our disclosure; or which, at the time of disclosure by us to you, had lawfully become a part of the public domain through publication or communication by others (without violating your obligations to us); or which, after disclosure to you by us, lawfully becomes a part of the public domain through publication or communication by others (without violating your obligations to us).

Franchisor behaviours

What the franchisor requires

21 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 11 questions the text does not settle, which is not a no.

Accounting

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

We have independent access to all information and data contained in the POS System and there are no limitations on our right to access or use any or all information we collect from your POS System.

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

ITEM 8 RESTRICTIONS ON SOURCES OF PRODUCTS AND SERVICES Approved Supplies and SuppliersYou must purchase certain proprietary ingredients and food products from designated or approved suppliers, which may include us, our affiliate, and/or third-party suppliers.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 8

We may, at any time in our sole discretion, designate additional Approved Suppliers (which may be us or our affiliates) or remove any Approved Supplier from our approved list and we also have the right to designated new, modified or additional Approved Supplies or discontinued or disapprove any previously required…

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

95

Item 8

Therefore, these purchases and leases are up to 100% of your overall purchases and leases in establishing your Franchised Restaurant, and will represent up to 95% of your ongoing expenses.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 8

You may be charged for the costs of our testing a product or supplier.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

Approval of Alternate Suppliers If you would like to sell or use any product, material or supply or purchase any products from a supplier not on either of these lists, you must notify us and may need to submit samples and other information to us so that we can make an informed decision as to whether this product or…

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Item 11

The POS System and all hardware and software components you use must conform to all specifications and standards we prescribe, including any then current Payment Card Industry (PCI) or other security standards we specify for non-cash transactions.

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Item 9

Inspections and audits 10.G. and 11.O. of Franchise 6 and 11 Agreement t.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 17

We can modify or change the System through changes in the Confidential Operations Manual. t.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 11

Our prior approval of the site, which will be granted at our sole discretion, is required.

Marketing

Is a minimum grand opening advertising spend required?

Yes

Item 11

Grand Opening Marketing Campaign You must comply with our initial grand opening marketing campaign requirements, which may include engaging our designated advertising agency or other service providers, and making a required expenditure ranging from $2,000 to $5,000.

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 11

Local Advertising Requirement In each calendar year during the term of the Franchise Agreement, we require you to spend at least three percent (3%) of Gross Revenues to promote the Franchised Restaurant in your market area (“Local Advertising Requirement”).

Must the franchisee participate in a regional advertising cooperative when one exists?

Yes

Item 11

You must participate in and contribute your share to cooperative advertising and promotional programs in the Advertising Coverage Area, however, this amount will be credited toward your local advertising expenditure amount.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

ITEM 8 RESTRICTIONS ON SOURCES OF PRODUCTS AND SERVICES Approved Supplies and SuppliersYou must purchase certain proprietary ingredients and food products from designated or approved suppliers, which may include us, our affiliate, and/or third-party suppliers.

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

Virtually all goods, services, supplies, fixtures, equipment, and inventory must be purchased according to our specifications or from approved suppliers.

Payments

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Item 6

Note 13: Royalty Fees, Advertising Fund contributions, amounts due for purchases by you from us and other amounts which you owe to us will be paid through an Electronic Depository Transfer Account (“Electronic Depository Transfer Account”) described in the Confidential Operations Manual.

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Item 15

One of the following people must devote full-time energy and best efforts to the management and operation of the Franchised Restaurant:

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 11

You must use our designated third-party POS System.

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We have independent access to all information and data contained in the POS System and there are no limitations on our right to access or use any or all information we collect from your POS System.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 6

Additional training is at your cost.

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Item 11

Attendance at a national franchisee conference (or other such conference as may designated by franchisor) each calendar year will be mandatory in our discretion but will not last more than 4 business days.

The filing answers no to 2 questions
  • Is there a franchisee advisory council, association or committee?Item 6
  • Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?Item 8

The vendor opportunity at Herbie's Burgers

Herbie's Burgers is a quick-service restaurant brand headquartered in New York. The 2026 FDD reports 6 total units, all company-owned, with no franchised locations yet. That makes the addressable market for software vendors small today: 6 corporate locations and a franchisor that is still building its franchise system. The FDD makes no financial performance representation under Item 19.

Who controls software purchasing

Item 2 of the FDD names Nicholas Warchol as Chief Executive Officer, Aaron Wilson as Chief Financial Officer, and Noah Bondy as Chief Operating Officer. With no franchised units, all technology purchasing decisions currently sit with this corporate team. Vendors should treat this as an HQ-led sale, not a distributed multi-unit operator sale.

Tech named in the FDD, and what is actually required

Item 11 of the FDD states that franchisees must obtain and use the computer-based point-of-sale cash register system and designated back-office solution software that the franchisor designates, together with other specified computer hardware and software. The filing also says the franchisor may specify other computer hardware or software components in the future that franchisees must purchase and use. The FDD names several social media platforms: Facebook, Instagram, LinkedIn, Snapchat, TikTok, Twitter/X, and YouTube. These are named in Items 13 and 14, but the filing does not classify them as required or in use. The only technology explicitly mandated in the provided Item 11 language is the designated POS System and back-office software, though the specific vendor names are not listed in the data provided.

Procurement, renewals, and timing

Item 8 of the FDD describes an approved-supplier list model. Franchisees must purchase certain proprietary ingredients and food products from designated or approved suppliers, which may include the franchisor, its affiliate, or third-party suppliers. For all other products and services, the franchisor has the right to designate the specific brand or manufacturer and to designate an exclusive source or sources. Franchisees may propose a supplier for approval, but the franchisor can limit the number of approved suppliers and refuse requests for any reason. The filing also states that none of the franchisor's officers currently own a direct interest in any approved supplier. Renewal terms are not detailed in the provided data, but the initial term is 10 years, which suggests a long horizon before franchisee-level contract renewals become relevant.

How to read the Herbie's Burgers FDD

The embedded PDF viewer below contains the brand's 2026 Franchise Disclosure Document. For software vendors, the most relevant sections are Item 2 (officers), Item 8 (supplier restrictions), Item 11 (technology and training), Item 17 (renewal, transfer, and termination), and Item 19 (financial performance). The FDD makes no financial performance representation under Item 19, so there is no Item 19 average unit volume figure to cite. Talk to FranCloud for a ranked target list of franchise systems that match your software category and sales motion.

Ordinary royalty terms

Complete royalty terms are not confirmed.

Questions vendors ask

Herbie's Burgers, answered from the filing

The FDD names Nicholas Warchol (CEO), Aaron Wilson (CFO), and Noah Bondy (COO) in Item 2. With no franchised units, all technology decisions currently sit with this corporate team.
Item 11 states franchisees must use the franchisor-designated POS System and back-office software, and the franchisor may specify other hardware or software in the future. The FDD names Facebook, Instagram, LinkedIn, Snapchat, TikTok, Twitter/X, and YouTube, but does not classify them as required or in use.
The 2026 FDD reports 6 total units, all company-owned. There are no franchised locations yet.
Item 8 uses an approved-supplier list. Franchisees must buy proprietary ingredients and designated items from approved suppliers, and the franchisor can designate exclusive sources or specific brands for virtually all goods and services. Franchisees may propose suppliers for approval.
With no franchised units and a 10-year initial term, the main near-term window is at the corporate level as the brand builds its franchise infrastructure. Renewal terms are not detailed in the provided data.
The embedded PDF viewer below contains the brand's 2026 Franchise Disclosure Document. Review Items 2, 8, 11, 17, and 19 for the details most relevant to software vendors.
Source

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Primary franchise filings · updated October 2026. Read the original filing for definitions, conditions, and qualifications.