Facebook
in a local or regional advertising cooperative. Digital Marketing. We or our affiliates may, in our sole discretion, establish and operate websites, social media accounts (such as Facebook, Twitter, I
+63.889% units YoYHQ-led decisions
Hallmark Homecare
Health servicesSoftware purchasing decisions at Hallmark Homecare are controlled at the franchisor level, with executives like CEO Steve Everhart and COO Julie-Ann Parrott shaping the tech stack. The system mandates Hallmark Homecare's intranet, HallmarkXL, and QuickBooks by Intuit Inc. across its 59 franchised locations. With 63.9% year-over-year unit growth, the addressable market for vendors is expanding rapidly.
Live signals
Total units
59
59 franchised
Unit growth YoY
+63.889%
vs prior filing
AUV
—
Item 19, 2026
Royalty
6%
of gross sales
Ad fund
1%
national + local
Initial fee
$60K
per unit
Investment range
$209K–$339K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
7%of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
Recommended systems named in Item 11 of the filing, no system-wide mandate locks the door.
Indeed
Week 4 – Networking and Marketing approaches Week 5 – Client Service Agreements Business and Systems Set-Up QuickBooks Bank accounts HallmarkXL Google 2.0 5.0 DocuSign Indeed Quo CRM H
Instagram
nal advertising cooperative. Digital Marketing. We or our affiliates may, in our sole discretion, establish and operate websites, social media accounts (such as Facebook, Twitter, Instagram, Pinterest
Pinterest
sing cooperative. Digital Marketing. We or our affiliates may, in our sole discretion, establish and operate websites, social media accounts (such as Facebook, Twitter, Instagram, Pinterest, etc.), bl
QuickBooks
Week 3 Sales – Identifying and Developing PartNEER relationships 7.5 Week 4 – Networking and Marketing approaches Week 5 – Client Service Agreements Business and Systems Set-Up QuickBooks Bank acc
QuickBooks Online
Indemnified Parties under Section 9.2. 10. RECORDS, REPORTS AND FINANCIAL STATEMENTS. 10.1 Recordkeeping and Accounting. You agree to establish and maintain at your own expense a QuickBooks Online sof
Square
INANCIAL STATEMENTS Hallmark Homecare – FDD (02/26) 4 EAST\196932901.4 EDWARD A. ROSE, JR. CERTIFIED PuBLIC ACCOUNTANT, P.C. ( LICENSED IN TEXAS, CALIFORNIA, & NEVADA) ONE HARBOUR SQUARE edrose@edrose
Twitter
motion that we have not approved. 6.4 Digital Marketing. We or our affiliates may, in our sole discretion, establish and operate websites, social media accounts (such as Facebook, Twitter, Instagram,
The vendor opportunity at Hallmark Homecare
Hallmark Homecare, a health services franchise based in Nevada, operates 59 franchised units with no company-owned locations disclosed in the 2026 FDD. The system grew 63.9% year-over-year, signaling a rapidly expanding footprint that creates a moving target for software vendors. The franchisor charges a 6.0% royalty and signs franchisees to a 10-year initial term. Average unit volume is not disclosed.
For software vendors, the opportunity lies in a centralized purchasing model where HQ mandates core systems. The absence of company-owned units means every location is a franchisee bound by the franchisor's tech requirements, making HQ the single point of influence for new software adoption.
Who controls software purchasing
The FDD Item 1 lists five executives who form the likely buying center: Steve Everhart (Chief Executive Officer), Tony Fulton (President), Julie-Ann Parrott (Chief Operating Officer), Mike McLain (Chief Growth Officer), and Kelly Glennon (Chief of Staff). No dedicated CIO or CTO is named, suggesting technology decisions roll up to the COO or CEO. Vendors should target the operations and growth leadership, as the Chief Growth Officer's presence aligns with the system's 63.9% expansion rate.
Mandated and current tech stack
The 2026 FDD mandates three systems: the Hallmark Homecare intranet site, HallmarkXL, and QuickBooks by Intuit Inc. The intranet and HallmarkXL appear to be proprietary or system-specific platforms, while QuickBooks handles accounting. No POS, CRM, scheduling, or HRIS mandates are disclosed, leaving potential whitespace for vendors in those categories. The tech stack is lean, which is typical for a sub-100-unit system, but the growth trajectory suggests upcoming sophistication.
Procurement, renewals, and timing
Item 8 procurement signals are not available in the provided data, so the designated-supplier versus approved-supplier model remains unknown. Item 17 renewal conditions require franchisees to notify the franchisor 90 days to 12 months before expiration, be in substantial compliance, sign the then-current Franchise Agreement (which may contain materially different terms), and execute a general release. The 10-year term means most agreements are not nearing renewal soon, but new franchise sales driven by 63.9% growth create recurring onboarding events where software is configured for new locations.
How to read the Hallmark Homecare FDD
The FDD is filed with state franchise regulators in 2026. Key sections for software vendors include Item 1 (executives), Item 11 (mandated systems), Item 8 (procurement restrictions), and Item 17 (renewal and transfer triggers). The embedded PDF viewer below contains the full document. Focus on Item 11 to identify incumbent vendors and gaps, then cross-reference Item 1 to map the decision-makers who control those relationships.
For a ranked target list of franchise systems matched to your software category, FranCloud can help.
Questions vendors ask
Hallmark Homecare, answered from the filing
The buying center includes C-suite executives listed in the FDD: Steve Everhart (CEO), Tony Fulton (President), Julie-Ann Parrott (COO), Mike McLain (Chief Growth Officer), and Kelly Glennon (Chief of Staff).
The 2026 FDD mandates the Hallmark Homecare intranet site, HallmarkXL, and QuickBooks by Intuit Inc. No other mandated POS or operational systems are disclosed.
There are 59 total units, all of which are franchised. The number of company-owned units is not disclosed in the FDD.
The procurement model is not explicitly detailed in the available FDD extracts. Item 8 signals regarding designated or approved suppliers are not present in the provided data.
With a 10-year initial term and renewal requiring 90 days to 12 months' notice, contract windows are infrequent. The recent 63.9% unit growth may create new-location implementation opportunities.
The FDD is filed with state franchise regulators in 2026. You can view the embedded PDF viewer below to read the full document.
Source
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FDD alert
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Operator footprint
Hallmark Homecare’s FDD on file does not disclose a franchisee directory.
Related Health services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.