CanvaCanva
ng any owned by our affiliates, must participate in these programs or other promotions that we may adopt in the future. While not currently mandated, we have licensing rights with Canva (Canva Pty Ltd
From the filings
+8.951% units YoYHQ-led decisions
Gracie Barra Franchise Systems
FitnessGracie Barra Franchise Systems requires every new school to run Kinetic Data's management, CRM and billing software under a licensing deal that pays Gracie Barra directly. The system spans 367 schools, 353 of them franchised, with franchised outlets up 9.0% year over year.
For software vendors selling into US franchise brands.
Live signals
Total units
367
353 franchised
Unit growth YoY
+8.951%
vs prior filing
AUV
—
Item 19, 2025
Royalty
—
of gross sales
Ad fund
—
national + local
Initial fee
$10K
per unit
Investment range
$73K–$228K
all-in, Item 7
Procurement
Approved supplier
from the filing
Item 19
No claims
from the filing
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
Franchisor behaviours
What the franchisor requires
23 requirements the franchisor states in this filing, each in its own words; 5 explicit no's; 6 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
The Franchisee shall purchase accounting and other software which is consistent with the standards and specifications of the Franchisor and that is obtained from the Franchisor or its affiliates as the Franchisor may designate from time to time, or if the Franchisor or its affiliates are not designated as the…
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesFranchise agreement
The Franchisor shall have the right to access all data, information and transactions with respect to the School.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Monthly service and sales reports, profit and loss statement and balance sheets, and reports showing the number of enrolled Students in a form as may be prescribed by the Franchisor and sent by mail, facsimile or electronically, as designated by the Franchisor from time to time, no later than the 5th business day of…
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesFranchise agreement
The Franchisor and its affiliates may receive payments from suppliers on account of such suppliers’ dealings with the Franchisee and other franchisees and may use all such amounts without restriction and for any purpose Franchisor and its affiliates deem appropriate
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We reserve the right to change the published standards regarding any approved supplier or any products, equipment, supplies, or services used, offered for sale or purchased by franchisees upon 30 days written notice to all franchisees and all approved suppliers.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
During our most recent fiscal year ended December 31, 2024 we did not receive any payments from third- party suppliers as a result of franchisee purchases.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
10Item 8
We estimate that any purchases by you for which we collect a fee will constitute 0 to 5% of the total cost of establishing your School and 10% or less of the total cost of operating your School.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you want to purchase, offer or use any furniture, equipment, supplies, or services through your School that we have not approved, or purchase, offer or use items from a supplier we have not approved, you will need to notify us and obtain our approval in advance.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
The Franchisee shall permit the Franchisor to inspect and audit the books and records of the GRACIE BARRA School at any reasonable time, at the Franchisor’s expense.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
The Franchisor reserves the right to revise the Operations Manual from time to time as it is necessary to update operating techniques or standards and specifications.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 12
You must operate your School and use the Marks and Licensed Methods only at a specific location that has been approved by us, which is referred to as the “School Location” in the Franchise Agreement.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 13
You may not use any of the Principal Marks as part of any corporate or trade name, as part of an electronic mail address or on any sites on the Internet or World Wide Web, or with any prefix, suffix, or other modifying words, terms, designs or symbols (other than logos licensed to you), or in any modified form, nor…
Must the franchisee participate in a customer loyalty or rewards program?
YesItem 8
You must also participate in customer service, community service programs, complimentary product or service promotions, customer loyalty, and other promotional GBFS FDD 2025 14 programs, that we may reasonably determine are needed in your School.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must purchase Blue training mats for the floor of your School from our designated supplier.
Must equipment be purchased from designated or approved suppliers?
YesFranchise agreement
all of the equipment, furniture and supplies and other items must be purchased, leased, licensed or otherwise obtained either from the Franchisor or its affiliates as the Franchisor may designate from time to time, or if the Franchisor or its affiliates are not designated as the supplier, in accordance with the…
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesFranchise agreement
Franchisee must use the management and customer relationship management (CRM) software and its integrated billing system, provided by Kinetic Data.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
The Franchisee authorizes the Franchisor and its affiliates to initiate debit entries and credit correction entries to the Franchisee’s checking, savings or other account for the payment of Royalties and Advertising Contributions, interest, late charges, the purchase of equipment, suppliers and any other amounts due…
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
In addition, if you (or your managing partner or shareholder) have not completed our Instructor Certificate Program before signing the Franchise Agreement, you must also designate a Head Instructor who has completed our Instructor Certificate Program to participate in the operation of your School and be responsible…
Must employees wear uniforms specified by the franchisor?
YesItem 8
You must require your students and employees to always wear the official training uniform when receiving or providing instruction at your School and other locations where your School is represented, such as martial arts tournaments.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesFranchise agreement
Franchisee must use the management and customer relationship management (CRM) software and its integrated billing system, provided by Kinetic Data.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We have the right to receive information contained in the databases of your Computer System through on-line communication contact with your Computer System.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesFranchise agreement
Franchisee must use the management and customer relationship management (CRM) software and its integrated billing system, provided by Kinetic Data.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
The Franchisor reserves the right to charge the Franchisee a tuition or fee for all on-going training programs, martial arts tournaments and national conventions, and to require the Franchisee to pay tuition or a fee to a third party to attend any training program, martial arts tournaments, or national convention.
The filing answers no to 5 questions
- Is there a franchisee advisory council, association or committee?Item 20
- Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?Item 8
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 11
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
- Is attendance at an annual convention or conference mandatory for the franchisee?Item 11
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
HQ leadership: CEO/President + VP Ops/Franchise + a first dedicated IT/systems owner.
VP SalesHead of SalesCROSales Director
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The vendor opportunity at Gracie Barra
Gracie Barra Franchise Systems operates 367 martial-arts Schools, 353 of them franchised, with franchised outlets up 9.0% year over year. Item 19 makes no financial performance representation, so a vendor's read on unit economics has to come from the growth and school-count figures alone.
Who controls software purchasing
Gracie Barra's headquarters controls the core software decision. Item 11 requires every new School — even one owned by a franchisee who already owns other Schools — to use the Kinetic Data management and CRM software and its integrated billing system, under a licensing agreement from which Gracie Barra itself derives compensation. Beyond that mandate, franchisees must also purchase or lease an office Computer System meeting Gracie Barra's standards and specifications. CEO Flavio Almeida and COO Dave Weber lead the corporate side that sets those standards.
Tech named in the FDD, and what is actually required
Kinetic Data is the one system the FDD names as required by name: all new Franchises are required to use Kinetic Data for management, CRM and billing. The FDD separately names Canva in Item 8. Outside those two, franchisees must use approved or designated operations and martial-arts-related software meeting Gracie Barra's standards, and must purchase Blue training mats from Gracie Barra's designated supplier.
Procurement, renewals, and timing
Item 8 runs an approved-supplier list: Gracie Barra reserves the right to designate a single approved supplier for products, hardware, furniture, software, equipment, supplies and services, and where none is designated, franchisees may buy items meeting Gracie Barra's specifications from any source it approves. Gracie Barra is the only approved provider of its Instructor Certificate Program, and franchisees must purchase insurance from American Specialty Insurance. The initial term runs 5 years, and Item 17 renewal requires signing a new agreement and release, with notice given 180 days to a year before the term ends.
How to read the Gracie Barra FDD
The embedded viewer below carries Gracie Barra Franchise Systems' 2025 Franchise Disclosure Document in full, including the Item 11 technology and Item 8 supplier-restriction language summarized above.
Talk to FranCloud for a ranked list of franchise systems like Gracie Barra where the technology mandate and growth curve line up with your product.
Questions vendors ask
Gracie Barra Franchise Systems, answered from the filing
Gracie Barra's headquarters controls the core software mandate: Item 11 requires all new Schools to use the Kinetic Data management, CRM and billing software under Gracie Barra's own licensing agreement. CEO Flavio Almeida and COO Dave Weber head the corporate side that sets these standards.
Gracie Barra mandates Kinetic Data for management, CRM and its integrated billing system at all new Schools, plus a Computer System meeting Gracie Barra's standards and specifications. The FDD names Canva in Item 8.
328 Schools in the United States and 39 in Canada, 367 in total — 353 franchised and 14 company-owned — in the fitness segment, with franchised outlets up 9.0% year over year.
Item 8 runs an approved-supplier list: franchisees buy from suppliers Gracie Barra designates or approves, or, where none is designated, items meeting its specifications from any source it approves. Gracie Barra is the only approved provider of its Instructor Certificate Program, and franchisees may propose a supplier for approval.
The initial term runs 5 years. Item 17 renewal requires signing a new agreement and release, with notice given 180 days to a year before the term ends — each cycle a point to revisit the Kinetic Data and Computer System setup.
The embedded PDF viewer below carries Gracie Barra Franchise Systems' 2025 Franchise Disclosure Document.
Source
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Operator footprint
Who runs the locations
287 operators run 290 mapped locations. 2 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit285
2–9 units2
Top states by locations
| CA | 68 |
|---|---|
| TX | 41 |
| FL | 27 |
| WA | 13 |
| AZ | 12 |
Related Fitness brands
Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.