Good Feet Worldwide

The vendor opportunity at Good Feet Worldwide

Good Feet Worldwide operates 271 locations, 254 of which are franchised, with the remaining 17 company-owned. The system added units at a 20.95% clip year-over-year, signaling an active expansion cycle. All 273 mapped operators are single-unit owners; there are zero multi-unit operators on file. California leads with 31 locations, followed by Texas (24), Florida (18), Georgia (12), and Pennsylvania (12). For a software vendor, this means a growing, geographically dispersed base with a centralized purchasing model—every new unit represents a seat or license under HQ’s tech mandates.

Average unit volume is not disclosed in the 2025 FDD. The royalty rate sits at 1.75%, and the initial franchise term is 5 years. The franchisor appears independently owned, with no parent company on file.

Who controls software purchasing

Purchasing authority rests at the corporate level. The 2025 FDD Item 1 lists three executives: Richard Moore, President and Chief Executive Officer; Joseph Herlihy, Chief Operating Officer and Chief Legal Officer; and Khuram Bhatti, Chief Financial Officer. No dedicated CIO, CTO, or VP of IT is named, which suggests the CEO and COO are directly involved in technology decisions. For vendors, the initial outreach target is likely the COO or CFO, given the operational and financial oversight implied by the mandated systems.

Mandated and current tech stack

Good Feet Worldwide mandates two systems across its network. ERPLY serves as the point-of-sale and operational backbone. Salesforce by Salesforce, Inc. is the mandated CRM. These are named in the FDD as required technology, meaning every franchised and company-owned location runs on this stack. Vendors offering complementary solutions—inventory management, e-commerce, business intelligence, or marketing automation—should position against this baseline. Integration with ERPLY and Salesforce is table stakes for any pitch.

Procurement, renewals, and timing

The 2025 FDD does not include an Item 8 extract, so the formal procurement model—whether designated supplier, approved supplier, or open—is not publicly disclosed. Renewal terms, however, are spelled out in Item 17. Franchisees seeking renewal must give written notice at least 180 days before the end of their term, execute the then-current franchise agreement, and complete any updated training. Renewal terms are offered for 5 or 10 years. This cadence creates natural windows for technology re-evaluation, particularly as units approach renewal and must upgrade to current brand standards.

How to read the Good Feet Worldwide FDD

The full 2025 Franchise Disclosure Document is embedded below. It is the definitive source for Item 11 technology mandates, Item 1 executive disclosures, and Item 17 renewal conditions. Use it to verify the mandated stack, identify additional compliance requirements, and map the operator footprint by state. For vendors building a ranked target list, FranCloud can help prioritize franchise systems by tech fit and growth trajectory.