ADPADP, Inc.
MandatoryCredit and Collections, ADP, and GNC Financial Services
HQ-led decisions
GNC SDGNC
FitnessSoftware purchasing at GNC SDGNC is controlled at the corporate headquarters level, given its 100% company-owned footprint of 1,437 units. The franchise already mandates a specific, integrated tech stack including ADP, Aurus, and a proprietary POS Register System. For vendors, this represents a single-buyer, enterprise-scale opportunity with a total addressable market of 1,437 locations.
Mandated & recommended tech
The systems vendors compete with
8 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.
Aurus
MandatoryP&L Overview, Margin Calculations, Business Planning, Aurus, Onbase
Franchise Portal
MandatoryWe also require you to participate in our Franchise Portal
GNC Ordering System
MandatoryGNC Ordering System and Nutrimarket System
myGNC Rewards
Mandatory10 pages to myGNC Rewards
Nutrimarket System
MandatoryGNC Ordering System and Nutrimarket System
Onbase
MandatoryP&L Overview, Margin Calculations, Business Planning, Aurus, Onbase
POS Register System
MandatoryPOS Register System
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.
Formal HQ procurement; C-suite sponsor + cross-functional committee + IT/security/legal; often PE-backed.
VP SalesHead of SalesCROSales Director
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Live signals
Total units
1,437
0 franchised
Unit growth YoY
—
vs prior filing
AUV
$476K
Item 19, 2025
Royalty
6%
of gross sales
Ad fund
3%
national + local
Initial fee
$20K
per unit
Investment range
$196K–$521K
all-in, Item 7
Procurement
Approved supplier
from the filing
The vendor opportunity at GNC SDGNC
GNC SDGNC operates a fully company-owned network of 1,437 fitness and nutrition retail locations. With an average unit volume (AUV) of $475,924.53 and a 6.0% royalty rate on a 5-year initial term, the system represents a concentrated, enterprise-level sales target. Because there are no franchisees—53 mapped operators run approximately 53 units with zero multi-unit owners—every technology purchasing decision flows through a single corporate entity. For a software vendor, this means one sales cycle can unlock deployment across the entire footprint, with top concentrations in Texas (13 units), Florida (8), and California (4).
Who controls software purchasing
All purchasing authority sits at the headquarters level. The FDD lists a lean executive team: Michael Costello serves as Chief Executive Officer, Rodney Lastinger is Executive Vice President & Chief Operating Officer, and Oded Shein holds the role of Executive Vice President, Chief Financial Officer. Directors Yichen Zang and Hans Allegaert are also named. For a vendor pitching operational, financial, or HR software, the COO and CFO are the likely economic buyers, while the CEO would sponsor enterprise-wide digital transformation initiatives. There is no parent company on file, suggesting an independent ownership structure where these executives have direct decision-making power.
Mandated and current tech stack
The 2025 FDD mandates a specific set of systems that any vendor must either integrate with or displace. The stack includes ADP by ADP, Inc. for what is likely payroll and human capital management, and Aurus for payment processing. Onbase handles document management. The proprietary systems are extensive: a Franchise Portal, a GNC Ordering System, the myGNC Rewards loyalty platform, the Nutrimarket System, and a POS Register System. A vendor selling complementary analytics, inventory optimization, or workforce management tools must demonstrate seamless integration with this mandated core, particularly the proprietary POS and ordering systems.
Procurement, renewals, and timing
Item 8 of the FDD does not provide an extract detailing designated or approved supplier requirements for technology, so the procurement model for non-mandated software is not publicly defined. However, the renewal conditions in Item 17 offer a strategic window. To renew a 5-year agreement, an operator must execute the then-current form of the Franchise Agreement and comply with the franchisor’s then-current qualification and training requirements, which include maintaining compliance with system standards. This clause allows the franchisor to mandate new technology at the point of renewal, creating a natural five-year cycle where vendors can align their outreach with contract expiration timelines.
How to read the GNC SDGNC FDD
The Franchise Disclosure Document is the definitive source for understanding the legal and operational constraints of selling into this brand. The embedded viewer below contains the full filing. Key sections for a software vendor include Item 11 for the mandated tech stack listed above, Item 1 for the executive team and ownership structure, and Item 17 for renewal conditions that signal when system standards can be updated. The document confirms a 100% company-owned model, which simplifies the sales process to a single corporate negotiation. For a ranked target list of franchise systems that match your software, talk to FranCloud.
Questions vendors ask
GNC SDGNC, answered from the filing
With no franchisees, all purchasing decisions are centralized at HQ. Key executives likely involved include CEO Michael Costello, COO Rodney Lastinger, and CFO Oded Shein, who oversee operations and financial systems.
The 2025 FDD mandates a POS Register System, ADP for payroll/HR, Aurus for payments, Onbase for document management, plus proprietary systems for ordering, rewards, and a franchise portal.
There are 1,437 total units, all of which are company-owned. The top states by location count are Texas (13), Florida (8), and California (4).
The FDD does not disclose a specific Item 8 procurement signal regarding designated or approved suppliers for technology, leaving the exact vendor selection process for non-mandated tools unspecified.
Franchise agreements have a 5-year initial term with a 5-year renewal. Renewal requires executing the then-current agreement and meeting updated system standards, creating potential re-evaluation points for tech vendors.
The 2025 Franchise Disclosure Document is filed with state franchise regulators. You can review the embedded PDF viewer below for the full legal and operational disclosures.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page — buy the original PDF to download, search, and annotate it.
View only A one-time purchase — the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment GNC SDGNC files a new annual FDD — usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
53 operators run 53 mapped locations — 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit53
Top states by locations
| TX | 13 |
|---|---|
| FL | 8 |
| CA | 4 |
| NC | 3 |
| OH | 3 |
Related Fitness brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.