ADP
duction to GNC, Visions and 2.25 Pittsburgh, PA or Values, Getting to Know GNC, virtually Business Insurance, Office Organization, and Information Security Credit and Collections, ADP, and 1.0 Pittsbu
HQ-led decisions
GNC
FitnessSoftware purchasing at GNC is controlled at the corporate headquarters in Pennsylvania, as all 1,437 US locations are company-owned. The franchisor mandates several core systems including ADP, Aurus, and a proprietary POS Register System, creating a defined tech landscape for vendors. With an average unit volume of $475,924.53 and a 5-year initial franchise term, the addressable market is concentrated at the HQ level.
Live signals
Total units
1,437
0 franchised
Unit growth YoY
—
vs prior filing
AUV
$476K
Item 19, 2024
Royalty
6%
of gross sales
Ad fund
3%
national + local
Initial fee
$20K
per unit
Investment range
$196K–$521K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
9%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
Recommended systems named in Item 11 of the filing, no system-wide mandate locks the door.
Aurus
Register System 1.0 Pittsburgh, PA or virtually Space Planning .5 Pittsburgh, PA or virtually P&L Overview, Margin 2.0 Pittsburgh, PA or Calculations, Business Planning, virtually Aurus, Onbase Store
Uber Eats
itionally, our products, including GNC Brand Supplements, are sold on various other virtual marketplaces, including, but not limited toWalmart.com, SamsClub.com, Tik Tok Shop, and Uber Eats. These Int
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
Formal HQ procurement; C-suite sponsor + cross-functional committee + IT/security/legal; often PE-backed.
VP SalesHead of SalesCROSales Director
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The vendor opportunity at GNC
GNC presents a concentrated software sales target with 1,437 corporate-owned locations and no franchised units disclosed in the 2025 FDD. The entire system operates under direct HQ control, meaning a single sale can deploy across the full footprint. Average unit volume sits at $475,924.53, and the brand pays a 6.0% royalty on a 5-year initial term. The parent company is Harbin Pharmaceutical Group Holding Co., Ltd. For vendors, the opportunity is not in chasing individual franchisees but in navigating a centralized procurement process at the Pennsylvania headquarters.
Who controls software purchasing
The FDD does not name specific HQ executives, but the fully corporate-owned structure makes the buying center clear: decisions happen at the corporate level, not at the store. With 53 mapped operators running exactly one unit each, there are no multi-unit franchisees to influence tech choices. Top states by unit count are Texas (13), Florida (8), California (4), North Carolina (3), and Ohio (3). Any software pitch should target the IT, operations, or finance leadership at GNC's HQ.
Mandated and current tech stack
GNC mandates a specific set of systems. ADP handles payroll or HR functions. Aurus is likely the payment processing backbone. The Franchise Portal, GNC Ordering System, and Nutrimarket System are proprietary or designated platforms for operations and supply chain. The POS Register System is mandated for in-store transactions, and Uber Eats by Uber Technologies, Inc. is listed for delivery. Vendors offering complementary or replacement solutions must understand this locked-down environment.
Procurement, renewals, and timing
Item 8 procurement signals are absent from the FDD, so the designated vs. approved supplier framework remains undisclosed. However, the renewal terms in Item 17 offer a window into contract timing. Franchisees must sign the then-current Franchise Agreement at renewal, which may include materially different terms. They must also meet remodel, compliance, and financial conditions. This suggests that system-wide tech mandates can shift at renewal cycles, creating potential openings for new vendors when the franchisor updates its required stack.
How to read the GNC FDD
The 2025 FDD is embedded below. Focus on Item 11 for the full list of mandated systems and Item 17 for renewal conditions that can trigger tech stack changes. Since all units are company-owned, the franchisee-level disclosures are less relevant; instead, pay attention to any references to corporate policies that govern technology. For a ranked target list of franchise brands aligned with your software, FranCloud can help.
Questions vendors ask
GNC, answered from the filing
The FDD does not list specific executives. Given the fully corporate-owned model, purchasing decisions are centralized at the Pennsylvania headquarters, likely involving IT and operations leadership.
GNC mandates ADP, Aurus, a Franchise Portal, GNC Ordering System, Nutrimarket System, a POS Register System, and Uber Eats by Uber Technologies, Inc.
There are 1,437 total units, all company-owned. The FDD does not disclose any franchised locations.
The FDD does not include an Item 8 procurement signal, so the designated vs. approved supplier model is not disclosed in the most recent filing.
With a 5-year initial term and renewal conditions requiring a new agreement, contract windows may align with renewal cycles, though specific timing is not disclosed.
The 2025 FDD is filed with state franchise regulators. You can view the embedded PDF viewer below to read the full document.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment GNC files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
331 operators run 331 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit331
Top states by locations
| FL | 89 |
|---|---|
| CA | 42 |
| OH | 36 |
| PA | 27 |
| GA | 21 |
Ownership
The portfolio behind GNC
unknown of harbin pharmaceutical group holding.
Related Fitness brands
Primary franchise filings · updated July 2026. Every figure is source-traceable and QA-checked.